Building a Growth Engine: Mark Fulford and Jolanta Pilecka discuss Hg's Growth Framework

The role of a software Chief Growth Officer encompasses a range of functions, from product marketing to pricing to sales. Getting these functions to work together can create a growth engine for your business. But how do you measure it? How do you optimize it? In a dynamic digital world, we can look at revenue growth right through from lead to revenue, but many businesses are stuck reporting function by function. In this episode of Orbit, Hg's Head of Portfolio Growth, Mark Fulford speaks to Growth Specialist, Jolanta Pilecka on building a holistic Growth Framework to scale a software business efficiently and effectively.