Building a hardware/software product company Founders Talk: Startups, CEOs, Leadership

Colin Billings is the founder and CEO of Orro where they’ve built the first truly intelligent home lighting system. It knows when you’re in the room, and adjusts the lights automatically for you. But Colin’s path to starting this company wasn’t a straight line. Like most innovative products, Orro has an interesting beginning — after-all, they’re going up against the giants.