Building a Luxury Lifestyle Publishing Business with Drew Broomhall - Episode 2

Listen to Episode 2 in the BrightGen Media Podcast series! Recorded in November 2021, Jana Hlistova of BrightGen interviews Drew Broomhall, Chief Digital Officer of BOAT International Media.

Drew offers interesting insights into the niche industry of super yachting. He discusses the beautiful magazines the company creates, and how the business has evolved to embrace technology alongside traditional media. He also shares how his business has developed first party data without a paid subscription product.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. They have a particularly strong customer base in the media industry, having served in this space for over ten years. Their customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more: www.brightgen.com

About BOAT International Media

BOAT International Media started publishing in 1983 and now publishes and distributes the BOAT International and Dockwalk brands in print and digital worldwide. They own and operate the industry's most prestigious awards, The World Superyacht Awards, alongside several industry conferences. Their main website, boatinternational.com, is the leading website in their sector, delivering content and classified advertising to 1m users a month.