Building a Modern Employer Brand podcast Susanna Rantanen

If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey.
In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what inspires her and how she juggles her HR Business Partner role aside from working weekly in employer branding.
Maiju works for one of our clients, Airbus Defence and Space Finland. Us three have worked together closely since early 2023 when we first created their employer branding strategy based on the Magnetic Employer Branding Method™️.
In August 2023, the three of us formed an employer branding team and Nora and I have supported Maiju in building, learning and maintaining a consistent employer brand marketing process with pretty outstanding results and impact.
We discuss Maiju's career path into employer branding, how she juggles all her responsibilities while maintaining weekly employer brand marketing chores and what it feels like working so closely with an external employer branding agency.
🔗 If you want the text version or watch the video version, jump right here >
Or type modernemployerbrand.com/podcast185 on your browser if the RSS link does not work.
Connect with Maiju Karppinen at Airbus Finland on LinkedIn: https://www.linkedin.com/in/maiju-karppinen/
Connect or follow me on socials:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional.
We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers.
In this episode, Nora and I discuss her three must-know tips for anyone looking to build a stellar career in employer branding.
Think of it like getting a masterclass from Yoda but with less green and more sass!
🔑 Key Highlights:
360 view of the company, its people and the talent market: You must understand your “product” and your competition, know your key selling points and what benefit employer branding can create for the business.
Thirst for knowledge: Being curious enough to stay ahead of the curve in an ever-evolving field.
Nora on how she maintains her employer branding knowledge on top of the game.
Intrigued?
Trust us; you’ll want to grab your headphones, settle in, and soak up these invaluable insights.
 
Are we connected yet on socials?
Connect with me:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
 
Connect with Nora:
LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/
Instagram: https://www.instagram.com/noranykanen/
 

What if you were awarded as the Employer Branding Professional of the Year?
Wouldn't that be pretty amazing for you, your career, and your life?
Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland.
She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards.
In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an employer branding professional of the year.
In these two episodes: Nora’s backstory
How she EB-dated us for years before joining our agency
How the Magnetic Employer Branding Method™️ has helped Nora to grow as an employer branding professional
What has been elementary in supporting her growth and success as an employer branding professional
Nora’s three tips on building a magnetic employer branding career
 
Connect with Nora:
LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/
Instagram: https://www.instagram.com/noranykanen/
 
Connect with me:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
 
Share this episode with someone who you think would enjoy hearing Nora's inspiring employer brand career story!

This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to.
I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️.
I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book.
I hope you like it! If you do, please subscribe to this podcast and follow me on Instagram, LinkedIn, YouTube, and TikTok.
I’ll keep you in the loop about this book and you’ll learn about modern employer branding, content creation and copywriting, too.
Text and video versions of this episode are available here >
If the link does not work - as some RSS feeds break it - go to www.modernemployerbrand.com/podcast182.
 
When you are ready to get more personal with me, connect with me on my socials!
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Building the Magnetic Employer Brand equals the dating game going strong!
If you just went.. "what the heck?", great!
I wanted you to!
I wanted to win your attention, and with this part 2 episode my intention is to sustain it.
This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up.
In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business.
As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand.
I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode.
These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey.
This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science.
Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website.
Click this link to land on the show notes article >>
 
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Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One.
In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding.
Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181.
If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense.
And if anything, this image of dating in employer branding will stick to your mind, and you’ll remember it forever!
🔗 If you want the text version or watch the video version, jump right here >
 
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/