Building a Profitable and Balanced Aesthetics Business with Miracle Workman

On today’s episode, Ashley chats with Miracle Workman, a seasoned aesthetician from Wasilla, Alaska. With nine years of experience in the aesthetics industry, Miracle shares her journey, challenges, and successes. She dives deep into the world of finances, client care, and the importance of retail in running a successful aesthetics business. This episode is a goldmine for licensed aestheticians looking to enhance their practices and achieve a balanced, profitable career.

• Miracle's journey in the aesthetics industry, from post-high school uncertainty to finding her passion through a laser appointment experience.
• Working in various roles, from a fast-paced waxing salon to a med spa, and how these experiences shaped her skills and confidence.
• The impact of COVID-19 on Miracle's career, including the influence of a facial from Ashley in Pasadena and the decision to start her own business.
• Navigating the challenges of the pandemic and the realization that starting a business during such times builds resilience and strength.
• The importance of understanding the difference between revenue and profit, and the misconceptions around "six-figure" success.
• Breaking down expenses: The reality of high expenses in aesthetics, especially with high-ticket retail brands and consumables.
• The importance of investing in your business and understanding cost per service to ensure profitability.
• The significance of retail in an aesthetics business and how it can contribute to overall revenue and client satisfaction.
• Treating clients like gold: Ashley & Miracle’s shared approach to client care, including offering drinks, snacks, and goody bags.
• How and when to raise prices, the importance of not undercharging, and maintaining a sustainable business model.
• Miracle shares her journey to achieving a flexible work schedule that fits her lifestyle while maintaining impressive financial results.
• The role of retail in creating a sustainable business and extending the client experience beyond the treatment room.
• Miracle's advice on showing up consistently, whether on social media or in your business practices, to achieve long-term success.
• TikTok success: Miracle's journey to gaining over 700,000 followers on TikTok and her tips for creating engaging content.
• Diversifying content and leveraging social media platforms to grow your business and reach a wider audience.

Follow Miracle Workman:

• Instagram: @miracletheesti
• TikTok: @miracletheesti
• Website: https://www.miracleworkman.com

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