Building a Tech-Enhanced Cold Calling Culture - Sahil Mehra, Head of Strategic Sales at Nooks

Today’s episode welcomes Sahil Mehra, Head of Strategic Sales at Nooks - an AI-Powered Parallel Dialer & Virtual Salesfloor powering the best SDR and BDR teams. They help train the team, boost conversion rates, and multiply connect rates all while having fun in the Nooks platform. Sahil also has 6 years of experience running a go-to-market agency for B2B tech companies.

Sahil’s path to his previous agency started by working as an SDR, AE and Sales Leader in multiple tech startups. Over the years, he realized that all early stage startups suffer from the same GTM caveat - they don’t have a recognisable brand.

This becomes a huge inefficiency for revenue teams, as your sellers are seeing unfavorable engagement metrics across the sales process and get stuck building trust from 0. A big part of building a known brand is working with those who your ICP already trusts - that’s why Sahil took a full-cycle sales approach with his clients to make sure they close logos that bring much needed credibility to new brands.

If you blindly follow every LinkedIn thought leadership post when tweaking your GTM motion, you’re very likely to fail. A huge portion of content has one single goal - explain why you’re in pain and position a product as the solution. This often leads to people investing in methods that don’t work in their market.

Tune into the full episode to learn more on how to build an outbound motion that works in 2024!

KEY INSIGHTS:
01:07 Why early-stage startups have bad sales metrics
03:10 Oversimplification of outbound sales
04:45 Why most GTM advice doesn’t work for you
06:58 More tools =/= more results
11:01 Building a cold calling culture
14:10 Remote vs in-office sales
18:45 Email only won’t cut it in 2024
22:28 The future of outbound

Connect with the guest, Sahil Mehra
Connect with the host, Kevin Warner
Check out Nooks