Building an "audience" vs. "building a community" and why it matters [Part 1]

In this episode we welcome the wonderful Siobhan Fisher to the pod to talk with Pippa about your audience and your community, the pros and cons of each and how to go about building them! 

Siobhan is a marketing magician and brings her wealth of knowledge from years working with the 'big dogs' in the corporate world to support the 'little fish' in the small business pond. 

Don't forget to join us next week where Pippa and Lucy dive deeper into this meaty topic. 

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