Building And Growing

Lucas Calleja
Building And Growing

Lucas interviews founders and operators to provide the community with key insights about building and growing during difficult economic times.

  1. #84 - Branding unwrapped: diving into audience-driven marketing and brand strategy

    2024/10/08

    #84 - Branding unwrapped: diving into audience-driven marketing and brand strategy

    About Becky Matheson With two decades of digital performance expertise, Becky is now the CEO and partner at Wrapped Agency. She collaborates with CEOs and senior leaders to unlock new opportunities for business growth. Leading the Wrapped team, Becky ensures that all performance work is results-driven, placing clients front and center of their target audiences while delivering a strong return on investment. About Kate Eady With over 30 years of experience as a business owner and brand strategist, Kate works with CEOs, senior leaders, and stakeholders to build brand equity through effective brand strategy. Her expertise lies in brand architecture and structure, helping businesses expand, launch new products, grow globally, or prepare for acquisition. About Wrapped Wrapped is a full-service brand marketing agency known for delivering exceptional results. The agency takes a deep dive into understanding each business, using insights, consumer behavior, and strategic consultation to develop impactful brand and digital strategies. Specializing in multiple sectors, including healthcare, fintech, technology, and property, Wrapped uses an audience-led approach to target ideal customers. Their strategies are designed to deliver the right message, at the right time, on the right platforms, ensuring maximum engagement and results. Their expertise includes profiling key decision-makers, understanding their pain points, and crafting solutions that resonate emotionally throughout the buying journey. They use a funnel approach to guide audiences from awareness to consideration and purchase, employing retargeting and lead generation to boost engagement.

    51 分钟
  2. #81 - Accelerating learning and development in the health and safety industry

    2024/08/13

    #81 - Accelerating learning and development in the health and safety industry

    About Paul Clark As the Founder and Chairman of HSE Global Series, Paul is passionate about creating and delivering high-quality content and engagement services for the health, safety, and environment (HSE) industry. With over 20 years of experience in sales, marketing, and leadership, Paul has a proven track record of consistently winning and retaining business within a competitive marketplace, as well as establishing credibility with senior decision-makers across various sectors and regions. About HSE Global Series HSE Global Series connects experiences between virtual communities and live events across the UK, Europe, North America, and MENA, establishing itself as the leading events platform for HSE and Operations leaders aiming to accelerate their learning and development as industry change-makers. HSE Global Series' mission is straightforward: to champion cognitive diversity and bring together cross-industry HSE and Operations thinkers and doers, providing the sector’s leaders with a forum to share insights, shape new perspectives, and create a safer world for all. Rather than focusing on large audiences and echo chambers, HSE Global Series emphasizes intimate discussions with open dialogue, designed to explore challenges and uncover what’s truly happening in the world of HSE. This approach builds year-long communities that transform insights into action. Guided by expert Advisory Councils who help steer each event’s agenda, and featuring world-class speakers delivering human-centric sessions, HSE Global Series fosters a community of 60-100 strong delegations, including Heads, Directors, VPs, and Chiefs of HSE and Operations, all connected by passion and driven by change.

    49 分钟
  3. #80 - Fleet intelligence: optimising vehicle and driver data to improve asset utilisation

    2024/07/18

    #80 - Fleet intelligence: optimising vehicle and driver data to improve asset utilisation

    About iUGO iUGO specializes in tracking two essential types of data for fleets: vehicle data and driver data, with the aim of optimizing operations and improving fleet utilization. By leveraging this data, we ensure the safety of riders and drivers, enhance the speed of delivery, and elevate the overall customer service experience for Last Mile Delivery. Through real-time monitoring and analysis, we not only save costs and fuel but also improve compliance, thus gaining a competitive advantage and reducing carbon footprint. In the expanding realm of car leasing industry, in particular sharing business, our innovative strategy involves forecasting demand, offering dynamic pricing, generating real-time driving scores through advanced analytics and rewarding safe driving behaviors, based on location intelligence and safety approach. With us, car leasing becomes more than just a service—it becomes a safer and more efficient experience, all driven by technology. About Evren Ozatay Evren Ozatay graduated from Middle East Technical University with a degree in Mechanical Engineering in 2001. He also completed his master's degree in Mechanical Engineering at the same university. For his PhD studies, he went to Penn State University in the United States, where he began his research on hybrid electric vehicles. After that, he returned to Turkey and started working at Ford as a research and development specialist. He took on significant roles in project development, innovations, and introducing new technologies to the company. Continuing his career, he began working at Coca-Cola, responsible for business development and sales. After working in various positions for many years, he left and became one of the co-founders of iUGO. For the past nine years, he has led iUGO's growth, the establishment of strategic business partnerships, becoming a desirable company to work for, and taking technological steps towards becoming a global company.

    38 分钟

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Lucas interviews founders and operators to provide the community with key insights about building and growing during difficult economic times.

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