Building and supporting purpose-driven brands: A conversation with Anuradha Chugh, board member of Toms Group A/S, F&C Investment Trust, Routes Collective, and B Lab UK

In this interview, Anuradha Chugh discusses leading purpose-driven brands and balancing profit, people, and planet. She also explores how businesses can create cultures of empowerment, foster continuous learning, and align governance with societal impact, offering practical tips to help organizations’ leaders be a force for good and to have a positive societal impact.

As the former global marketing director of ice cream at Unilever; managing director Europe at Ben & Jerry’s; and CEO of Pukka Herbs, Chugh also talks about making the transition from a C-suite executive to a full-time board member, building a portfolio of board roles in businesses with different governance models. She is now a board member of Toms Group A/S, F&C Investment Trust, Routes Collective, and B Lab UK.

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