Building Communities and Adding Value: The Keys to Software Marketing in Today's Market with Jordan Greene

In this episode, Olivier interviews Jordan Greene from Catalyst, a company focused on customer success. They dive into the concept of customer-led growth (CLG) and its significance in the current economic climate, emphasizing a shift towards sustainable and predictable growth. Jordan explains how customer success has evolved from being just a department to a business-wide priority, playing a crucial role in driving customer-led growth.

The discussion explores community-building strategies, advocating for creating communities around methodologies rather than just products.

Highlights:

• Understanding the rise of customer-led growth and its importance in today's economy.
• The evolving role of customer success as a pivotal business focus, not limited to a single department.
• Differentiating customer success from upselling and prioritizing value delivery.
• The power of building communities around methodologies and viewpoints for knowledge-sharing.
• Challenges and considerations in pricing and packaging to achieve sustainable growth.
• Leveraging executives' presence on social media to enhance brand awareness and audience engagement.
• The impact of providing a world-class buying experience on customer acquisition and loyalty.

This episode was presented by TextBox. To learn more about how TextBox can help your business, visit their website at ⁠⁠www.testbox.com⁠⁠.