Building Community One Cookie at a Time: Dana Hasson’s Recipe for Building Homemade Ish

In this episode of the Bare It All podcast, Brittany Lo sits down with Dana Hasson, a lifestyle content creator turned entrepreneur with over 3 million followers across TikTok and Instagram. Dana shares her journey from creating viral baking content to launching her own brand, Homemadeish—a company dedicated to making at-home baking fun, stylish, and accessible.

They dive into Dana's innovative approach to leveraging her online community, her passion for combining beauty and baking, and the strategic partnerships that brought her vision to life. Dana reveals the behind-the-scenes challenges of being a solo founder, the lessons she's learned from influencer culture, and her commitment to quality in both content creation and product development.

The conversation also highlights her daily routines, self-care rituals, and her mantra of taking life with “a grain of salt.” Whether you're a budding entrepreneur or simply looking for a dose of inspiration, this episode serves up a sweet mix of insight, motivation, and creativity.