Why do people hesitate and or procrastinate when they have the blueprint on making money, investing, or starting their business? The answer is buried in the neuro-mechanics of success—how our brains are wired for survival, not wealth. In this episode, I sit down with my longtime friend and neuroscience expert, John Assaraf and back to our days of working with Bob Proctor, learning the power of mindset, belief, and visualization. Over the years, we both realized that thinking positive and making vision boards alone won’t make you rich. Success isn’t just about setting intentions—it’s about taking the right actions, in the right order, at the right time. Listen in to part 1 of 2 as we break down the real reason why so many people struggle to apply wealth-building strategies, even when they know exactly what to do. Spoiler alert: it’s not laziness or lack of opportunity but rather how the brain is wired for survival, not success. If you’ve ever wondered why you’re not making the money you want—even though you’ve read all the books, taken the courses, and set your goals—this episode is for you. Let’s break through those mental barriers and start taking action toward real wealth. Loral's Takeaways: Introduction to John Assaraf and His Background (01:42)Entrepreneurial Journey and Early Insights (03:16)The Law of Goya and Practical Application (07:19)Neuro Mechanics and Emotional Regulation (14:23)The Role of Environment and Inner Size (27:48) Meet John Assaraf: As CEO and co-founder, he grew Re/Max of Indiana from startup to 85 offices and 1200 sales associates who sold over $4 Billion a year. John was also one of the founders of Bamboo/IPIX that went public on NASDAQ with a market cap of $2.5 Billion. John has written 4 books including 2 New York Times best sellers that have been translated to 35 languages. He is the creator of the “Innercise” movement and has been featured in 11 movies, including the blockbuster hit “The Secret” and “Quest For Success” with Richard Branson and the Dalai Lama. He lives in San Diego with his wife and 2 sons. In addition to being a vegan, meditator, an avid skier, and ocean lover, he loves traveling the world and making some of the tastiest hot sauces using some of the hottest peppers on the planet. Today, he is CEO of MyNeuroGym.com, a neuroscience based company, dedicated to helping individuals strengthen their mindset, so they achieve their goals and dreams… faster and easier than ever before. Website: http://johnassaraf.com/ Meet Loral Langemeier: Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books. Her goal: to change the conversations people have about money worldwide and empower people to become millionaires. The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth. She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services. Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families. She is living proof that anyone can have the life
