Building High-Performing Marketing Teams with Inbar Yagur

For so many, the job interview process is an awful one. Whether you’re the one asking the questions or answering them, it can be nerve-wracking all round, which is why this B2B Content Strategist guest is so passionate about being absolutely upfront and honest.  

Interviewers should drop the poker face (it doesn’t do anyone any good), and give feedback on the spot, says Lusha’s Director of Content & Product Marketing, Inbar Yagur. 

Inbar joins host Amy to talk about her journey to Lusha and the team that she has built there in three months, how they are testing and experimenting with AI, why it’s so hard to lock in on a definite key focus right now and why she values transparency so highly. Plus lots more.  

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• Inbar’s motto ‘radical transparency in everything’ 
• Her big fear when it comes to AI  
• Building a content marketing engine from scratch  

Important Links & Mentions 

• Inbar on LinkedIn https://www.linkedin.com/in/inbaryagur/ 
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ 
• Content 10x: https://www.content10x.com/