Building Long-Term Influencer Partnerships at Domino’s Pizza

Welcome to Instant Influence — the podcast that reveals secret strategies of today’s leading digital marketing brands.

In this pilot episode, hosted by Yulia Aslamova, Head of Asia at DRIM, we delve into an in-depth exploration of the strategies that drive results for one of the world’s most recognized brands — Domino’s Pizza.

Our special guest, Arif Ehsan, Head of Digital Marketing at Domino's India, shares exclusive insights on validating marketing channels, measuring brand lift, and winning the hearts of Gen Z on social media.

Arif brings valuable expertise on how the brand cultivates long-term partnerships with influencers, ensuring they remain committed advocates over time.

Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights you won’t want to miss.

✉️ Contact us: ya@drim.one

📄 Download a sneak peek of our "5 Influencer Marketing Trends for 2025" research and influence your brand's skyrocketing growth: https://drim.one/research?utm_source=conference&utm_medium=presentation

🔍 Case Studies: Here’s how Domino’s Pizza doubled in-store visits in just a month: https://drim.one/blog/article/how-dominos-pizza-doubled-in-store-visits-in-just-a-month How DRIM delivered over ten lakh first orders for Domino’s India through influencer marketing: https://drim.one/blog/article/how-drim-delivered-over-ten-lakh-first-jrders-for-dominos-india