Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Show
  • 5.0 (12)
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Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

  1. Selling on Giants: Benefits of Buy with Prime for Online Retailers with Martina Prencipe

    10 JUN

    Selling on Giants: Benefits of Buy with Prime for Online Retailers with Martina Prencipe

    Send us a text In this episode of Selling on Giants, we sit down with Martina Prencipe, Senior Partner Manager at Amazon Buy with Prime, to uncover the game-changing benefits this tool brings to the eCommerce world. With 6+ years of Amazon experience, Martina shares powerful insights on:  ✅ Streamlining operations ✅ Boosting customer satisfaction ✅ Driving long-term growth Key Features Trust and Convenience: Buy with Prime allows Prime members to access benefits such as free fast shipping and easy returns directly on the merchant's website.Fulfillment Network: Amazon has developed a comprehensive fulfillment network over 15 years, including fulfillment centers and delivery stations globally, to ensure reliability for merchants.Increased Conversion Rates: It has been noted that merchants using Buy with Prime see:A 38% increase in conversion rates when using Amazon reviews on their websites.An average 25% increase in conversion rates and 12% increase in revenue after adopting the program.Customer Interaction and Data Handling Customers can utilize their Amazon account for streamlined checkout, where shipping and payment details are auto-filled, enhancing the shopping experience by offering a familiar interface.Unlike traditional Amazon purchases, merchants gain access to key customer data, including email addresses, to better nurture relationships with consumers through targeted marketing strategies.Integration and Support The process of integrating Buy with Prime is simplified for merchants with existing Amazon inventory, utilizing Amazon's Multi-Channel Fulfillment (MCF) system for efficient order processing.Amazon provides marketing toolkits, social advertising solutions, and integration options for various platforms (e.g., Shopify), supporting merchants in maximizing their DTC efforts. Listen to the full episode now and discover how Buy with Prime can transform your business from the inside out!

    24 min
  2. Walmart’s AI Power Play, Target’s Slow Climb, and Why Amazon’s Killing Free Tools

    10 JUN

    Walmart’s AI Power Play, Target’s Slow Climb, and Why Amazon’s Killing Free Tools

    Send us a text Agentic AI, tariffs, and the slow death of Amazon freebies—it’s a big week in marketplace news. In this episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down what Walmart’s AI-driven “store of the future” means for your catalog, why Target Plus still feels like a members-only club, and how Amazon is tightening compliance while retiring the tools that didn’t deliver. We cover: Walmart’s Agentic AI strategy—and how it’s quietly reshaping marketplace operationsTarget Plus’s expansion and what it takes to get in (and thrive)Amazon’s new real-time Vendor Central chat toolsThe “In Full Delivery” chargeback policy starting July 21Consumer behavior shifts caused by rising tariffsBulk coupon uploads: a win for big catalogsQ1 2025 earnings and what the big players are really prioritizingThe retirement of Amazon Posts and the MYCE toolWhy keyword stuffing titles will now block your flat file uploadsNeed help making sense of all this? That’s what we do. BellaVix is a Verified Amazon Ad Partner that’s helped brands sell over $500 million on Amazon. Whether you're scaling ads, fixing broken listings, or prepping for retail, we turn marketplace chaos into clear strategy. Learn more at BellaVix.com Subscribe to the Selling on Giants newsletter on LinkedIn for weekly updates you won’t have to decode: Subscribe here If this saved you hours of scrolling and second-guessing—leave a review and share it with your operator friends.  I’m Mr. Will from BellaVix—see you next week.

    7 min
  3. Selling on Giants: Amazon Account Threats and How to Prevent Them with John Cavendish

    3 JUN

    Selling on Giants: Amazon Account Threats and How to Prevent Them with John Cavendish

    Send us a text In this episode of Selling on Giants, we dive into Amazon account health with John Cavendish, CEO of Seller Candy.  From unexpected suspensions to policy violations, we cover what you NEED to know to keep your account safe! Key Takeaways: ✅ Know Your Metrics – Monitor shipment times, defect rates & customer feedback  ✅ Avoid Suspensions – Stay compliant with Amazon’s policies & address reviews proactively  ✅ Fix Issues Fast – Use John’s 3-step process for quick listing reinstatement  ✅ Think Long-Term – Build a strong foundation to prevent future account health risks  Maintaining Amazon Account Health Account health is crucial for Amazon sellers as it affects business operations and profitability. Key metrics for account health include shipment times, customer feedback, defect rates, and the voice of the customer.Consistently monitoring these KPIs through the account health dashboard helps sellers catch potential issues early before they escalate.Common causes of account suspension include policy violations (such as unauthorized drop shipping), poor customer reviews, and high return rates. Sellers must ensure compliance with Amazon guidelines, proactively address customer feedback, and maintain clean product listings to avoid suspensions.A three-step process for reinstating suspended listings: open a case to document the issue, sanitize the listing using the category listing report, and only escalate once the underlying issues are resolved. This method helps shorten resolution times significantly.Common Threats to Amazon Account Health Amazon account health can decline due to various factors, leading to potential account suspensions, listing suppression, and negative impacts on business continuity.The deterioration of account health can lead to long-term consequences, with suspension being the worst-case scenario, though sellers might also experience suppressed listings and loss of business opportunities.Prevention Strategies for Account Suspension Sellers should avoid any activity that violates Amazon's Terms of Service, such as unauthorized drop shipping, which can trigger account suspensions.Ensuring product quality and managing customer feedback are key components; issues like high return rates and negative reviews can also impact account and product statuses.Sellers need to monitor their metrics closely, especially if they deal with multiple brands, as complaints from any one brand could affect their overall account health.Proactively checking the voice of the customer and ensuring compliance with Amazon guidelines can minimize risks associated with account health.Best Practices for Resolving Account Health Issues Documentation is critical when navigating account health issues. Organized records of compliance documents, product specifications, and interactions with Amazon can streamline the resolution process.A systematic approach for handling product suppression: first, obtain a case number from seller support, then enable the category listing report to sanitize listings, and finally, follow up persistently to achieve resolution.Utilizing case management efficiently can shorten response and resolution times—especially in time-consuming cases of listing suppression.Continuous communication and establishing effective documentation practices are essential to tackle challenges presented by Amazon Seller Support.Want to keep your Amazon business running smoothly?  Listen to the full episode now!

    30 min
  4. Amazon Hijackings, Twitch Sponsorships, and WFS Upgrades

    2 JUN

    Amazon Hijackings, Twitch Sponsorships, and WFS Upgrades

    Send us a text Amazon’s Seller Forums are flooded with frustration—listing hijackings, brand name takeovers, and a support system that’s still allergic to urgency. We break down Amazon’s updated reporting process, why it still falls short, and what sellers can do to protect their listings. Meanwhile, Walmart Fulfillment Services is stepping up with 9 new seller-focused upgrades—including prep services, expanded capacity, and WFS-only support. It’s the clearest sign yet that Walmart wants to be a serious fulfillment player. Also this week: Amazon Ads launches Twitch Creator Sponsorships. You can now sponsor streamers directly inside the ad console, giving your brand a trackable, mid-funnel visibility boost—especially with Gen Z audiences. Here’s what else we cover: Amazon starts auto-adjusting inbound FBA fees if your shipment dimensions are off. No warning. No appeals. We explain how to avoid overcharges.“Beige Clean Girl” aesthetic lawsuit dismissed. What this means for design trends, influencer branding, and creative freedom.AI-generated audio summaries of product listings are in pilot mode. If your listing sounds like keyword soup, Alexa will serve it cold.Alexa now reads daily news using generative AI. Another step in Amazon’s voice-first strategy—and a signal that your listings need to sound good aloud.The next era of eCommerce is immersive and creator-led. Think virtual storefronts, shoppable livestreams, and creators as brand storytellers.Americans will spend 7% of their lives on social media. If your brand’s not showing up with native content, it’s invisible.Tariff whiplash returns. Trump-era tariffs struck down, then temporarily reinstated. We break down what this means for sourcing and pricing.Alibaba’s “instant commerce” play tops 40M orders/day. Localized, sub-2-hour delivery isn’t a grocery gimmick—it’s the future.Timestamps: 00:00 – Intro 01:10 – Amazon Hijackings and Brand Abuse 05:20 – WFS Adds 9 Features 09:00 – Twitch Sponsorships via Amazon Ads 12:15 – BellaVix Plug 13:00 – FBA Fee Measurement Changes 16:30 – Beige Aesthetic Lawsuit 18:20 – AI Listing Summaries 20:15 – Alexa News Recaps 22:00 – Immersive eCommerce Trends 25:10 – Social Media Usage Stats 27:20 – Tariff Ruling 29:00 – Alibaba’s Instant Commerce Surge About the Show Selling on Giants – eCommerce News & Updates is your weekly breakdown of what matters across Amazon, Walmart, and Shopify. Hosted by Mr. Will from BellaVix, we cut through the noise and deliver insights for sellers, operators, and marketers who want to stay sharp—and win. Subscribe on LinkedIn Want this in your inbox every Monday? Follow the newsletter here Like what you heard? Leave a review wherever you tune in. It helps us grow—and gets you even better episodes ahead.

    9 min
  5. Selling on Giants: Amazon Product Launch: The 4-Step Formula for Long-Term Success with Dylan Lam

    28 MAY

    Selling on Giants: Amazon Product Launch: The 4-Step Formula for Long-Term Success with Dylan Lam

    Send us a text In this episode of Selling on Giants, we dive deep with Dylan Lam, founder of Omirank, to uncover the 4-step formula that helps eCommerce sellers build a sustainable and profitable product launch strategy on Amazon. Key Takeaways: 1️⃣ Product Development & Validation: Craft a Unique Selling Point (USP) to stand out in the market.  2️⃣ Product Audience Engagement: Test your concept with low-cost validation methods like social media polls and reviews.  3️⃣ Audience Building & Identification: Use external platforms like Facebook and TikTok to target the right audience.  4️⃣ Crowdfunding for Product Launch: Leverage platforms like Kickstarter to raise funds and build initial buzz. Step 1 - Product Development and Validation Having a unique selling proposition to differentiate products from competitors and achieve greater market appeal.Early examples of product evolution include transitioning from simple products (e.g., a standard water bottle) to more advanced versions (e.g., a titanium bottle with health indicators).Sellers must identify innovative features to include in their products, adapting to technological advancements and changing consumer behaviors.Tools like Helium 10 and social media polls can be utilized for market research and product concept validation.Step 2 - Audience Engagement In this phase, sellers engage with potential customers to validate their products before launch.Low-cost validation techniques such as social media polls and ad campaigns to gauge market interest.The goal is to determine if potential customers are emotionally connected to the product and if it stands out in the marketplace.Testing ads on platforms like Facebook and TikTok is recommended, as these can generate more engaging and visual content to assess audience interest.Step 3 - Audience Building and Identification Once the initial audience is engaged, Dylan highlights the importance of expanding this audience through targeted outreach.Key metrics to monitor include Cost Per Click (CPC) and Cost Per Acquisition (CPA), which will inform future marketing strategies and budgeting.By identifying three distinct audience segments through targeted advertising, sellers can better understand where to allocate resources for maximum impact.An initial reservation fee of $1 can serve as a commitment tool to measure the audience's genuine interest in the product.Step 4 - Crowdfunding for Product Launch Crowdfunding platforms, such as Kickstarter or Indiegogo, serve as venues for launching products and securing initial funding.This process helps to build a community of engaged customers while generating buzz around the product before it hits the market.It allows sellers to create a pre-launch strategy that connects directly with interested consumers, ensuring a smoother transition into full-scale marketing and sales.Understanding which audience segments react positively during crowdfunding helps inform future operational decisions.  Ready to transform your next product launch and dominate Amazon?

    46 min
  6. Amazon’s AI Rewrites Search, Walmart Fixes Categories, and the Rise of Retail Media

    19 MAY

    Amazon’s AI Rewrites Search, Walmart Fixes Categories, and the Rise of Retail Media

    Send us a text Amazon’s rewriting search queries with AI—and if your listing says “anti-smudge” instead of “no fingerprints,” you’re finally in luck. In this week’s episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down how language alignment now drives visibility on Amazon, why “Made in USA” searches aren’t converting (yet), and how Walmart’s taxonomy is quietly killing bad listings. Also on deck:  • Amazon’s biodegradable packaging push  • Shopify’s 13 growth plays for 2025  • SFP and Premium Shipping policy changes  • Walmart’s return to China sourcing  • The tipping point of in-store retail media If you're selling on Amazon, Walmart, or Shopify, this is the news that matters—minus the fluff. Subscribe to the newsletter on LinkedIn for weekly updates straight to your feed: Subscribe on LinkedIn

    7 min
  7. Amazon’s AI Crackdown, Pet Meds, and the Vine Problem No One’s Fixing

    12 MAY

    Amazon’s AI Crackdown, Pet Meds, and the Vine Problem No One’s Fixing

    Send us a text In this episode of Selling on Giants – eCommerce News & Updates, Mr. Will dives into the biggest marketplace headlines impacting Amazon, Walmart, and Shopify sellers this week. We start with Amazon’s newly released 2024 Brand Protection Report, which details over $1 billion in anti-counterfeit investments, the removal of 15 million fake products, and the use of AI to proactively block 99% of infringing listings. For brand owners, this signals tighter enforcement—but also new opportunities via programs like Transparency and Project Zero. Then we break down Amazon’s strategic expansion into the pet prescription space through a new partnership with Vetsource. This move brings Rx fulfillment into the $12B U.S. pet pharma market and signals increased competition for DTC pet supplement and wellness brands on the platform. We also cover the rollout of Amazon’s generative AI tools for sellers, including AI-generated product listings, shopper-facing Q&A, and an in-app shopping assistant—shaping a more intuitive, conversational buying experience. If you’re not optimizing content with AI, you’ll be left behind. In the second half of the episode, we take a hard look at seller frustration around Vine reviewer quality, fake review manipulation, and inconsistent policy enforcement. We walk through trending threads from the Amazon Seller Forums and explain when to avoid Vine—and how to document fraud effectively. From there, we unpack Amazon Ads’ new Sponsored Display Reach and Page Visit campaigns, which bring upper-funnel capabilities to advertisers without DSP access. You’ll learn how to run full-funnel campaigns from within Amazon Ads Manager with CPM and vCPM bidding strategies. To close it out, we spotlight Brand Performance+, Amazon’s latest ad optimization toolset. With real-time performance recommendations and custom insights blending ad and retail signals, advertisers can now act faster and smarter without relying on third-party dashboards. Whether you’re running ads, optimizing listings, or protecting your brand reputation, this episode delivers the clarity you need to stay competitive. Episode highlights: Amazon’s 2024 Brand Protection Report & AI enforcement toolsVetsource partnership: Amazon enters pet prescriptionsGenerative AI for Amazon listings, Q&A, and shopper experienceForum backlash: Vine review issues, fake feedback, and policy gapsAndy Jassy on reinvention, long-term strategy, and seller resilienceSponsored Display expands to Reach and Page Visit campaignsAmazon Ads Performance+ tools for real-time campaign optimizationWant this delivered weekly? Subscribe on LinkedIn to get Selling on Giants – eCommerce News & Updates in your inbox.

    11 min
  8. Enhancing eCommerce Growth with AI: Boost Retention and Revenue with Daniel Budai

    28 MAR

    Enhancing eCommerce Growth with AI: Boost Retention and Revenue with Daniel Budai

    Send us a text Welcome to another episode of Selling On Giants: Enhancing eCommerce Growth with AI: Boost Retention and Revenue with Daniel Budai! Today, we’re diving into a game-changing topic for all eCommerce brands: how to leverage AI to supercharge your email marketing campaigns.  If you’ve been looking for ways to boost retention, increase revenue, and scale your marketing efforts with greater efficiency, then this episode is a must-listen. We’re excited to have Daniel Budai with us today.  Daniel is the founder of Budai Media, a top retention marketing agency that has helped over 200 eCommerce brands generate more than $101 million in extra revenue. His team specializes in using AI to optimize email marketing, SMS, and loyalty programs, bringing cutting-edge strategies to the table. Stay tuned as Daniel shares actionable insights that you can implement to maximize growth and build deeper customer relationships using AI. From smarter segmentation to maximizing customer lifetime value, Daniel has given us some incredible tips that are sure to drive results for your eCommerce business.  You’ll learn: The role of AI in modern retention marketingHow to craft personalized flows that actually convertWhat KPIs to track for healthy email/SMS performanceThe future of AI in eCommerce and why it's already hereIf you're ready to move beyond acquisition and focus on building customer loyalty that lasts, this episode is for you. Read more: https://www.bellavix.com/selling-on-giants-enhancing-ecommerce-growth-with-ai-boost-retention-and-revenue-with-daniel-budai/

    52 min
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Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

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