Building Strong Relationships in the Freight Transportation Industry with Sarah Ruffcorn of Trinity Logistics

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Sarah Ruffcorn, the President of Trinity Logistics.
Join them as they explore: 

• Building relationships with carriers
• The challenges and benefits of evaluating and implementing technology in the industry
• Why leadership is a constant learning process
• Sarah’s experience of being a female leader in the industry 
• And more!

Sarah Ruffcorn is the President of Trinity Logistics, a freight broker based in Delaware with over ninety agent offices throughout North America. She has worked at Trinity Logistics for over twenty-two years, having started out as an Account Manager and risen through the ranks to where she is today. Sarah has just been announced as 2024’s Distinguished Woman in Logistics at the TIA 2024 Capital Ideas Conference.
[14:27 - 15:16] Sarah emphasizes the value of forging strong links with carriers and the owners of those organizations. She cites these reciprocal relationships between her team and carriers as a way of solving some of the challenges posed by trucking, since each could help out with certain issues, such as freight not being ready, or logistical problems. The partnerships contributed to a positive environment and meant Sarah enjoyed her work.
[23:36 - 24:32] With so many new technologies being developed, Sarah says that she and her team are still in the process of deciding how to integrate them. Currently, business leaders typically bring the technology to the table, then Sarah brings it to her technology team, who evaluate it from a security perspective and a technical perspective. Once this is done, the business side of the operation decides whether the technology in question would be beneficial for the company. The team puts together a charter that formalizes who owns the process and who will spearhead the implementation of the technology at an executive level.
[29:29 - 33:32] Sarah speaks about the benefits of doing what is right for the team, even if that means relinquishing a leadership role. She says Trinity Logistics adhere to the slogan ‘Do it for the team’. Sarah says that when she was presented with an opportunity to climb the ladder in her job, she was careful about the moves, and would always ask herself whether her skill set would help the company. If so, she would do it, but if not, and she thought there was someone else that was better placed, she would recommend them instead. Sarah believes that self-sacrifice is a key part of leadership.

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