34 episodes

Listen to Building Success Stories to learn how to build your own success story. In the Building Success Stories podcast, Ann Donnelly shares her insights, tips, stories, and news related to digital marketing, business management, and a number of various topics on building success. Besides her own insights, Ann will interview guests who will share their success stories.

Building Success Stories With Ann Donnelly Ann Donnelly

    • Business
    • 4.0 • 1 Rating

Listen to Building Success Stories to learn how to build your own success story. In the Building Success Stories podcast, Ann Donnelly shares her insights, tips, stories, and news related to digital marketing, business management, and a number of various topics on building success. Besides her own insights, Ann will interview guests who will share their success stories.

    Get Results, Not Regrets: How to Build a Successful Relationship with Your Digital Marketing Agency (Episode 33)

    Get Results, Not Regrets: How to Build a Successful Relationship with Your Digital Marketing Agency (Episode 33)

    In this episode of Building Success Stories, discuss how to build a successful relationship with your digital marketing agency, the audio from a video presentation I've recently recorded.
    Throughout my years in digital marketing, I've met many business owners who did not have a good relationship with their digital marketing agency. Often, they were unsure if the agency was providing the services they paid for, were intimidated to ask for clarification on technical terms, had no idea what to ask for, etc.
    After this episode, you will know:
    Tips for selecting a digital marketing agency.
    The elements needed to build a strong relationship with your marketing agency.
    How to communicate well with your digital marketing agency.
    What to ask for and how to ask.

    Signs of possible issues.
    Why it is important to have a good relationship with your digital marketing agency:
    To have an ongoing, Long-Term Relationship – Partnership! Even if you don’t outsource regular work to the agency, you will need their assistance over the years to help with technical issues or revamp the website every 3-5 years.
    They are involved with your key communication and sales tools – the outside world’s view of your business.
    To ensure that your time and money are well spent. Your marketing spend will likely be a huge chunk of your overall business budget!
    During the presentation, I discussed my Digital Marketing / Website Development Action Plan Template, which I developed while working for Tourism Northern Ireland. I provided digital marketing audits and coaching for tourism-related businesses in that region. This template provides a detailed list of what to ask for when requesting quotations and giving instructions to providers.
     
    Click here to view this content as a video presentation and request a download of the Digital Marketing / Website Development Action Plan discussed.
     
    Click here to schedule a FREE 15-minute initial call with Ann Donnelly.

    • 49 min
    An Interview with Kate Austin, Founder, Owner, & CEO of Advokate, LLC, Mother, Writer, Artist, Organizer, Community Champion (Episode 32)

    An Interview with Kate Austin, Founder, Owner, & CEO of Advokate, LLC, Mother, Writer, Artist, Organizer, Community Champion (Episode 32)

    In this week's episode of Building Success Stories, Seth and I welcome Kate Austin into the studio. Kate is the Founder, Owner, and CEO of Advokate, LLC. Advokate empowers startups, small businesses, nonprofits, and artists with the marketing tools they need to be successful.
    Born and raised in Killington, Vermont, Kate resides in Glens Falls, New York, with her dog Sasha and her three kiddos, Henry, Daniel, and Elizabeth. She currently serves on the boards of the Glens Falls Business Improvement District (BID), the Jackson Heights Elementary School PTA, and is on the advisory council of the World Awareness Children’s Museum, the A-GFTC Bicycle-Pedestrian Advisory Committee, and the WSWHE-BOCES Early College Career Academy (ECCA) Advisory Committee. 
    In addition to her stellar marketing work, Kate is known in Glens Falls for her creative advocacy and event promotion. She is the founder of GlensFallsVegan.com. This summer, she is running the Glens Falls Vegan Festival, which will take place on August 10, 2024, and is involved in the first Glens Falls Mermaid Festival, which will take place on June 22, 2024.
    We discussed her career, projects and passions, and life in Glens Falls, "Hometown U.S.A." She also announced her upcoming book, a collection of articles on parenting that she had written for her column in the Glens Falls Chronicle.
    You will be inspired when you hear how Kate blends her personal passions with her professional skills to make such an impact on her clients and our community.
     
    Take action!
    Determine three ways you can use your business skills and experience to impact your community.
    Then, email admin@placentric.com and share your ideas with me.
     
    If you enjoyed this episode and found the information useful:
    📍Subscribe to this podcast and share it with your friends and colleagues.
    📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

    • 1 hr 4 min
    Fear, Success, and Leadership to Fuel Growth - Insights from Ed Mylett's Interview with Leila Hormozi (Episode 31)

    Fear, Success, and Leadership to Fuel Growth - Insights from Ed Mylett's Interview with Leila Hormozi (Episode 31)

    A few weeks ago, I came across a very insightful episode of the Ed Mylett Show on a four-hour drive from my daughter's college. I couldn’t wait to get home, listen again, take notes, and share the episode with everyone! Mylett’s guest was Leila Hormozi, and the topic was Transform FEAR into FUEL. Mylett had recently had dinner with Hormozi and her husband, Alex, who are highly successful entrepreneurs, investors, and philanthropists. Hormozi’s self-awareness level at dinner blew Mylett away, thus her appearance in this episode of his podcast.
    Because much of Hormozi’s work involves helping entrepreneurs build their businesses, much of the talk is about the traits of successful entrepreneurs, but the points discussed and the advice Hormozi and Mylett provide are relevant to anyone looking to reach their highest potential, whether it is in the professional or personal areas of their life.
    Listen to this episode to hear my insights into the discussion between Mylett and Hormozi.
    Topics included:
    The traits of a Failing Entrepreneur, according to Leila Hormozi
    When Entrepreneurs Get Complacent Too Early
    Leila Respecting Herself with the Choices She Makes
    Conquer Your Fears
    Generating Real Confidence
    Avoiding Emotions Does Not Help Your Mental Health
    Use Obsession as a Superpower
    Great Leaders are Like Chameleons
    Money is Just a Tool
    Develop (and Use!) the Communication Skills Needed to Realize Your Dreams and Goals! Click here to join the Waitlist for Raising Your Voice, Ann Donnelly's platform for women who want to reach their highest career and life goals, launching in Autumn 2024!
     
    Take action!
    Determine at least one way you are doing business or working toward a personal goal not aligned with your values. How can you readjust to be more aligned?
    Then, email admin@placentric.com with your plan and get a quick evaluation from Ann Donnelly.
    Click here to watch the podcast episode with Ed Mylett and Leili Hormozi on YouTube.
    Read about The One Thing method of productivity and goal setting and Core Values: Find Purpose and Productivity with Your Core Values.
    If you enjoyed this episode and found the information useful:
    📍Subscribe to this podcast and share it with your friends and colleagues.
    📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

    • 45 min
    Megh & David Howard of Erbessd Instruments, A Global Leader In Machine Health Monitoring (Episode 30)

    Megh & David Howard of Erbessd Instruments, A Global Leader In Machine Health Monitoring (Episode 30)

    This week, I bring you a very special episode of Building Success Stories—an interview with Megh and David Howard of Erbessd Instruments, a global leader in machine health monitoring. 
     
    The company has customers in nearly every country and works with 145 distributors and partners worldwide. It has approximately 140 employees working between Glens Falls, two locations in Mexico, a European office in the United Kingdom, and a facility in India added last year.
     
    We discussed what being based in Glens Falls means for the company and the area, how innovation and agility are at the core of the company’s success, and how marketing is not only used to reach potential customers and partners but also to educate and connect with potential future customers and employees at all stages of their careers.
     
    There is a lot of information and inspiration in this episode which is a REAL Building Success Story.
     
    (I apologize for the poor audio quality of this episode. My usual audio recorder failed on me!)
     
    Take action!
    Determine three ways that you can use your marketing to reach potential future customers and employees in the early stages of their careers.
    Then, email admin@placentric.com with your plan and get a quick evaluation from Ann Donnelly.
     
    If you enjoyed this episode and found the information useful:
    📍Subscribe to this podcast and share it with your friends and colleagues.
    📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

    • 42 min
    Buyer's Journey - Understand the Stages & Use Them To Win Customers (Episode 29)

    Buyer's Journey - Understand the Stages & Use Them To Win Customers (Episode 29)

    We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey. 
     
    In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer's Journey and the stages a person goes through before, during, and after deciding to purchase.
     
    Considering these stages in all aspects of your digital marketing makes you more likely to engage the person, turn them into a solid lead, and then a loyal customer.
     
    Listen to this episode to learn more about the Buyer's Journey, each stage, the content useful at each stage, how to use the stages in your digital marketing, and the risks you face if you don't consider the stages in your digital marketing.
     
    Click here to read more about The Buyer's Journey - Understand the Stages & Use Them to Win Customers
     
    Take action!
    Download Placentric's tool, Develop Content Ideas for The Buyer’s Journey, and use it to determine some ideas for the first stage, Awareness.
    Then, email admin@placentric.com with your findings and get a quick evaluation from Ann Donnelly.
     
    If you enjoyed this episode and found the information useful:
    📍Subscribe to this podcast and share it with your friends and colleagues.
    📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

    • 36 min
    Domain Authority - A Way to Get More Traffic To Your Website & Boost Brand Awareness (Episode 28)

    Domain Authority - A Way to Get More Traffic To Your Website & Boost Brand Awareness (Episode 28)

    If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority.
    In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google and other search engines give to the pages in their index to determine the ranking of search results. Other terms used are Page Rank, Page Authority, and Site Authority.
    Listen to this episode to learn the benefits of increasing Domain Authority, the steps needed to increase it, what should be involved in an Authority Building Strategy, and the risks you face if you don't increase Domain Authority.
    Click here to read more about Domain Authority.
    Take action!
    Use the Moz Domain Analysis Tool to discover the Domain Authority of your website and your main competitors' websites to see where you stand.
    Then, determine one step you can take to increase your Domain Authority.
    Email admin@placentric.com with your findings and get a quick evaluation from Ann Donnelly.
    If you enjoyed this episode and found the information useful:
    📍Subscribe to this podcast and share it with your friends and colleagues.
    📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

    • 36 min

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