Building The Wrinkle Cream of Haircare with Allison Conrad of Arey

In this episode of The Two Percent, Anu is joined by Allison Conrad, founder of Arey – the ‘wrinkle cream of haircare’. Allison shares the personal journey that led her to found Arey, the science behind graying hair, the challenges in pioneering a new category in the haircare industry, and her strategy in delivering a science-backed product that not only works but provides an exceptional customer experience.