29 episodes

Join content coach Jourdan Guyton as she helps heart-centered female entrepreneurs build their purposeful businesses unapologetically.

Through vulnerable conversations and behind-the-scenes business insights, Jourdan spotlights tangible strategies across key pillars like marketing, scaling impact, and leveraging your gifts.

If you're a mission-driven entrepreneur ready to transform your dreams into an inspired business and life you fully love, this show equips you with the resilience, community and support needed to show up fully as your authentic self.

The Building Unapologetically Podcast unpacks topics like:

✔️ Strategies for creating content that resonates and converts
✔️ Stories of overcoming entrepreneurship hurdles with faith
✔️ Boundary setting and self-care for female heart-centered entrepreneurs
✔️ Forging connections through vulnerable storytelling
✔️ Student spotlights from Jourdan's signature program - Courageous Content Academy

Each week, dive into motivational success stories, up-to-date strategies, and practical frameworks guaranteed to help you level up with bold purpose.

Ready to start building unapologetically?

Subscribe now so you won’t miss a single episode, and tune in every Wednesday!

Building Unapologetically Jourdan Guyton

    • Business
    • 5.0 • 36 Ratings

Join content coach Jourdan Guyton as she helps heart-centered female entrepreneurs build their purposeful businesses unapologetically.

Through vulnerable conversations and behind-the-scenes business insights, Jourdan spotlights tangible strategies across key pillars like marketing, scaling impact, and leveraging your gifts.

If you're a mission-driven entrepreneur ready to transform your dreams into an inspired business and life you fully love, this show equips you with the resilience, community and support needed to show up fully as your authentic self.

The Building Unapologetically Podcast unpacks topics like:

✔️ Strategies for creating content that resonates and converts
✔️ Stories of overcoming entrepreneurship hurdles with faith
✔️ Boundary setting and self-care for female heart-centered entrepreneurs
✔️ Forging connections through vulnerable storytelling
✔️ Student spotlights from Jourdan's signature program - Courageous Content Academy

Each week, dive into motivational success stories, up-to-date strategies, and practical frameworks guaranteed to help you level up with bold purpose.

Ready to start building unapologetically?

Subscribe now so you won’t miss a single episode, and tune in every Wednesday!

    One Season Ends, Another Begins - Spring Podcast Break & Introducing The CCA Experience

    One Season Ends, Another Begins - Spring Podcast Break & Introducing The CCA Experience

    Welcome back to another lit episode of Building Unapologetically! I'm so excited for today because we're talking all about money, honey. We're officially in May and almost halfway through Q2, so it's the perfect time to reflect on your current money habits and see if you're truly staying in your own bag.
    In this episode, I'm giving you 3 key focuses to help you get more money and abundance in your business for the rest of 2024. We often think more money comes from the doing, but I really want to speak into the identity you're embodying.
    Also, this is the last episode for Season 1 - can you believe we started in October?!
    Thank you for trusting me with your time and tuning in week after week.
    Please leave a ⭐⭐⭐⭐⭐ review if this podcast has given you life. We'll be back in the fall after I take a summer break to recharge.
    I have a major announcement -
    We just launched the CCA Experience Membership!! You asked for it, and we created a membership filled with monthly challenges, learning labs where we create content together in real-time, a community, and so much more. The founding members pricing is only $47/month and you can cancel anytime. This is so value-packed, it's truly a no-brainer.
    There's no limit to what you can achieve by doing the inner work, being yourself, and trusting that what's promised will come to pass on God's timing, not yours. Time is not an issue!
    Thank you for rocking with me this season.
    I'll see you soon in the CCA Experience if you're ready to take your content game seriously to increase sales in an authentic way. Let's get this money together!
    ⬇️My weekly newsletter⬇️
    Subscribe Here
    ⬇️Free resources⬇️
    FREE Profitable Content Roadmap
    FREE GUIDE: 100 B-roll ideas
    ⬇️Paid resources⬇️
    100 Profitable Content Prompts
    Skills To Sales Templates
    ⬇️CCA MEMBERSHIP EXPERIENCE:⬇️
    Enroll in my CCA monthly membership
    Did you enjoy this episode? If so, it would mean the world to us if you could support us by:
    1. Leaving a positive review and rating on Apple Podcasts
    2. Subscribing to the podcast to never miss an episode!
    3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some love
    Connect with Jourdan:
    InstagramLinkedIna href="https://twitter.com/jourdanguyton" rel="noopener noreferrer"...

    • 24 min
    Stop Giving Up So Easily - Your Clients Are Waiting On YOU

    Stop Giving Up So Easily - Your Clients Are Waiting On YOU

    It's story time!
    Back in 2020 for my very first launch of the Courageous Content Academy program, I was hustling hard - going live multiple times a week, sending all the emails, giving it my all.
    I had visions of enrolling like 15-20 fresh students, but when that launch period was closing...only one woman signed up. Just one!
    I was S.T.R.E.S.S.I.N.G. One student after all that work? I really questioned if I should postpone everything.
    But I decided to push through and give that brave student my everything for 90 days. By the end, she grew her audience from 83 followers to over 17K!! She launched multiple income streams and fully stepped into her expertise.
    I'm sharing this because too often, we entrepreneurs want to throw in the towel if a launch doesn't go perfectly. We get one signup and are ready to quit.
    But your clients are waiting on YOU, sis!
    That's why I'm hosting a series of FREE LIVE Trainings this week to help you create authentic content that actually connects and converts. No more burnout, no more algorithm overwhelm!
    I'll be breaking down my 3 C's Framework - the exact system I've used for 4 years to generate over a half a million dollars by serving my people, the heart-centered women I'm called to uplift.
    In this training, you'll learn:
    How to get crystal clear on your ideal clientThe content pillars that will deeply resonateSustainable strategies for consistent creation
    No more counting yourself out! This training is gonna be absolute fire, so secure your spot NOW by clicking HERE.
    Whether you've had a launch with just one signup or none at all, I'll make sure to re-energize you to stay committed. Your transformation story and the clients assigned to you are just getting started.
    The doors are opening, and all you gotta do is show up! No more giving up - I'll see you at this FREE Live Training.

    • 20 min
    Unlocking Sales: Avoid These 4 Social Media Mistakes + Free Training!

    Unlocking Sales: Avoid These 4 Social Media Mistakes + Free Training!

    Girl, let's get into this episode all about unlocking those sales! I'm dropping straight fire to help you close more clients in 2024. Can you believe we're already in Q2? Excuse me, but, where did the time go?!
    Anyhow, I've got a huge announcement: 📣
    I'm hosting a free live training next week on my 3 C's framework for creating authentic content that connects with your audience and converts them into customers.
    The link to sign-up is here👉🏾 https://bit.ly/SMTSPod
    That's right sis, you're invited to join me as I pull back the curtain on my best strategies. I'll be walking you through clarity, content, and consistency so you can finally start selling out your offers on social media.
    This training is going to be pure value! I'm not just talking at you - we'll actually implement these strategies together so you can take action right away and see results.
    Back to the meat of the episode....
    Here are the 4 social media mistakes that I see too many biz owners making:
    Mistake #1: Being consumed by the metrics Mistake #2: Not selling enoughMistake #3: Selling without a processMistake #4: Letting inconsistency keep you out the game
    Tune in to the episode to hear me talk more in depth about these mistakes.
    And don't forget to secure your spot for my free live training on the 3 C's framework! I'll be sharing more gold to help you consistently create content that connects and converts.
    This is your chance to get me in your back pocket, sis. I'll be answering all your Q's live so you can walk away ready to take action. Don't miss out!
    Sign up right now 👉🏾BY CLICKING HERE👈🏾because these spots will go quick. I'll see you there!
    ⬇️My weekly newsletter⬇️
    Subscribe Here
    ⬇️Free resources⬇️
    FREE Profitable Content Roadmap
    FREE GUIDE: 100 B-roll ideas
    ⬇️Paid resources⬇️
    100 Profitable Content Prompts
    Skills To Sales Templates
    ⬇️CCA MEMBERSHIP EXPERIENCE:⬇️
    Enroll in my CCA monthly membership
    Did you enjoy this episode? If so, it would mean the world to us if you could support us by:
    1. Leaving a positive review and rating on Apple Podcasts
    2. Subscribing to the podcast to never miss an episode!
    3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some love
    Connect with Jourdan:
    InstagramLinkedIna href="https://twitter.com/jourdanguyton" rel="noopener...

    • 20 min
    47K Views, No Ads, No Overwhelm - Video Content Creation Simplified

    47K Views, No Ads, No Overwhelm - Video Content Creation Simplified

    Okayyyy, listen up! In this episode I'm revealing all about my top content strategy that's been getting me 47K+ views with no ads and zero overwhelm. We're talking the simplest way to show up consistently on social media without stressing over fresh content every day.
    I've low-key been using this strategy for years, and it's one of my fave ways to grab all the eyeballs without burnout.
    The best part?
    My students in CCA who've been following this blueprint are seeing their content blow up too!
    We're diving deep into the power of B-Roll content. That candid, behind-the-scenes footage that lets you be the star without always being on camera. I'm breaking down:
    Exactly what B-Roll is and why 75% of people prefer learning about products/services through video over text My 3-step process for easy B-Roll creation - keep it simple, use what you already have, and batch that content! How to maximize your B-Roll by adding popular opinion statements, resources, tools, or inspirational audio
    I also created an amazing FREE GUIDE with 100 free B-Roll content ideas to get you started!
    100 B-roll ideas GUIDE is waiting for you HERE👈
    If you're ready to attract more eyes (and clients!) through social media without the overwhelm, this episode is a MUST. No more stressing over posting the perfect reel or feed post every single day. With B-Roll, your everyday moments become video content gold.
    Get ready to see your views skyrocket while reducing burn out. Let's get simplistic with our content strategy y'all!
    ⬇️My weekly newsletter⬇️
    Subscribe Here
    ⬇️Free resources⬇️
    FREE Profitable Content Roadmap
    FREE GUIDE: 100 B-roll ideas
    ⬇️Paid resources⬇️
    100 Profitable Content Prompts
    Skills To Sales Templates
    ⬇️CCA MEMBERSHIP EXPERIENCE:⬇️
    Enroll in my CCA monthly membership
    Did you enjoy this episode? If so, it would mean the world to us if you could support us by:
    1. Leaving a positive review and rating on Apple Podcasts
    2. Subscribing to the podcast to never miss an episode!
    3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some love
    Connect with Jourdan:
    InstagramLinkedInTwitter Website

    • 16 min
    Four Figure Content Wins: My Strategies Revealed

    Four Figure Content Wins: My Strategies Revealed

    Welcome back to Building Unapologetically. This episode is about to be bananas - I'm debunking all the myths and limiting beliefs you got around closing four figure clients on social media. We are going to break it all the way down on how my clients are getting results in 30-60 days in my Courageous Content Academy (CCA) program.
    Let me put it this way - you don't need 10K followers or to create fresh content every single day to land four and five-figure clients from social media. I've provided my students with the sauce - the CCA blueprint - and they are securing the bag, sis.
    Here are three student wins from the 60 days in my program:
    The time management coach for career moms who made her first sale in 30 days, got clients lining up for her upcoming program launch, and doubled her content views/shares by repurposing one viral post. Her cheat code?➡️ Repurposing Made Easy episodeThe visual storyteller who landed a $4,800 web design client after making a major mindset shift. She got clear on promoting her services without desperation. The career transition coach who hired a team to focus on her paying clients. One reel speaking directly to educators wanting to transition to corporate careers hit 139K views with 380 people asking on more info to work with her in the comments!
    These women trusted the process and it's paying off BIG time.
    If you want to be next, get on the CCA Waitlist now before doors reopen this month. You'll be the first to know all the details on how to join this powerful community and start attracting your dream clients through social media without a gazillion followers.
    ⬇️My weekly newsletter⬇️
    Subscribe Here
    ⬇️Free resources⬇️
    FREE Profitable Content Roadmap
    FREE GUIDE: 100 B-roll ideas
    ⬇️Paid resources⬇️
    100 Profitable Content Prompts
    Skills To Sales Templates
    ⬇️CCA MEMBERSHIP EXPERIENCE:⬇️
    Enroll in my CCA monthly membership
    Did you enjoy this episode? If so, it would mean the world to us if you could support us by:
    1. Leaving a positive review and rating on Apple Podcasts
    2. Subscribing to the podcast to never miss an episode!
    3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some love
    Connect with Jourdan:
    InstagramLinkedInTwitter Website

    • 21 min
    Do You Need More Leads?

    Do You Need More Leads?

    We are back this week with another fire episode of Building Unapologetically. Today we'll dive into the lead generation strategy.
    Because let's be real - without fresh leads flowing into your pipeline on the regular, you ain't got no business. Period.
    So in this episode, I'm breaking down the 5 essential strategies to start generating (quality!) leads for your offer:
    Know your WHO down to the nitty gritty details.
    We're talking characteristics, pain points, the whole nine! Can't market to anybody if you don't know who you're really trying to attract.
    2. Get consistent with that content!
    Define what consistency means for you (2 posts a week, 1 Reel a day, whatever it is!) and stick to it. Showing up is how you stay top of mind.
    3. Build that email list.
    Opt-in freebie, anyone? I'm giving out my tips for using digital downloads to organically grow your list with hot leads. Check out Skills To Sales Templates to make a freebie in a matter of 20 minutes!
    Also, if you are interested in email strategies, shoot me a DM on Insta ⁠⁠⁠@jourdanguyton⁠⁠⁠! I'm happy to do a whole separate episode breaking down my email cadence and email marketing strategies.
    4. Nurture them relationships!
    Don't just leave your audience hanging. I've got ideas for connecting 1-on-1, hosting meetups, and really romancing those potential clients.
    5. Love on your current customers!
    You betta be appreciating and nurturing those existing leads too! More repeat sales = more coins in your pocket.
    And because I'm abundantly blessed, you already know I'm sharing the wealth. Do me a favor and shoot this episode to any heart centered entrepreneur in your circle who needs a lead gen jumpstart. We all win when we all win!
    Grab your notebook and get ready to APPLY these game-changing strategies.
    ⬇️My weekly newsletter⬇️
    Subscribe Here
    ⬇️Free resources⬇️
    FREE Profitable Content Roadmap
    FREE GUIDE: 100 B-roll ideas
    ⬇️Paid resources⬇️
    100 Profitable Content Prompts
    Skills To Sales Templates
    ⬇️CCA MEMBERSHIP EXPERIENCE:⬇️
    Enroll in my CCA monthly membership
    Did you enjoy this episode? If so, it would mean the world to us if you could support us by:
    1. Leaving a positive review and rating on Apple Podcasts
    2. Subscribing to the podcast to never miss an episode!
    3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some love
    Connect with Jourdan:
    InstagramLinkedIna

    • 18 min

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

mrscynnpope ,

LISTEN TO THE ENTIRE SEASON!

Can't wait for more episodes! Not only is Jourdan's approach made me feel like we were business besties having a conversation. Every episode left you with a profitable action. There's no gate keeping or fluff - while still making genuine connection! Thanks for pouring your energy into this podcast

Unwaneri ,

A necessity for entrepreneurs

Such helpful and insightful strategies! Thank you for sharing, authentically, Jourdan!

tionatyri ,

A Must Listen!

I just started the episodes today and I am on episode 4 and I can’t stop listening. The way it is FEEDING my entrepreneurial spirit, and judging by the amount of notes I have taken on my apple notepad, I won’t stop until I am all caught up today! I mean gem after gem being dropped, strategies, affirmations, and confirmations of things I already knew I had in me just bursting out of each episode! You will not regret one minute you invest into this podcast and that’s a promise. 🤞🏽

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