Building your Brand

Liz Mosley
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Building your Brand

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

  1. How to Host Events That Enhance Your Brand with Kate Olive

    -1 ДН.

    How to Host Events That Enhance Your Brand with Kate Olive

    Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate's brains about how small business owners can brand their events and make them a memorable experience for their attendees, and one that is really going to enhance and benefit their brands. So if you've ever thought about hosting any sort of event as part of your business, then I think you're going to find this episode so helpful. I loved all of the ideas and tips that Kate shared and now I am itching to host my own event. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Kate: drpgroup.com | @drpgteam Episode Highlights: 02:07 The Importance of Events for Small Businesses 06:34 Common Mistakes in Event Planning 10:03 Tips for Memorable Small Business Events 17:07 Learning from Big Brands 26:57 Creating Inclusive and Accessible Events 39:42 Enhancing Event Atmosphere and Engagement Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Kate and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    44 мин.
  2. Is Your Business Running You? Get Wildly Free with Jo Hooper

    16 ОКТ.

    Is Your Business Running You? Get Wildly Free with Jo Hooper

    Every now and then an episode comes along that almost feels like therapy for me, and this was one of those.  Today I'm chatting to anti-hustle, anti-patriarchal, rule breaking business coach Jo Hooper, who helps business owners get wildly free so they can enjoy their businesses. I had a LOT of revelations in this episode and in this chat, Jo really helped me unpick some things I thought were inevitable in business.  I guess it was kind of like a coaching session in podcast form, and I really hope that it helps you too, as running a business can be really tough. Come let us know what you think on social media!  Episode highlights:  03:08 Practical Tips for Sustainable Business Practices 04:06 Mindset and Belief Challenges 06:39 Implementing Boundaries and Pricing Strategies 09:14 Personal Reflections and Goals 20:29 The Importance of Safety and Stability Don't forget to check out Jo online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    38 мин.
  3. Mastering Business Visibility with Vicki Knights

    9 ОКТ.

    Mastering Business Visibility with Vicki Knights

    Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it and how to overcome the typical visibility challenges.  It's a really inspiring episode that reminded me why there really is no one-size-fits-all when it comes to showing up in your business.  Episode Highlights: 03:01 The Importance of Visibility in Business 05:13 Overcoming Visibility Blocks 10:37 Balancing Confidence and Arrogance 21:20 Sustainable Visibility Practices 24:27 Alternative Visibility Strategies 27:52 Asking for Referrals and Networking Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Vicki online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    32 мин.
  4. Inheriting 1 Million Followers with Ilana & Katie from Goodtype

    2 ОКТ.

    Inheriting 1 Million Followers with Ilana & Katie from Goodtype

    In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it’s like operating such a large platform. Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025. Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way. Episode Highlights: 03:37 Building a Business Together 17:51 Acquiring Good Type 23:59 Transitioning and Earning Trust 27:00 Navigating Follower Dynamics 29:22 Challenges of Virality 31:53 Humility and Ego Management 44:53 The Reality Behind Social Media Mentioned in the Episode The Kernference Virtual Conference (aff link) Ninja Creami Goodtype Community The Typecast Podcast Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website. Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    53 мин.
  5. Building a Successful YouTube Channel with Joe Allam

    25 СЕНТ.

    Building a Successful YouTube Channel with Joe Allam

    I've talked a few times about my desire to start building my YouTube channel but how I've not yet found my flow so I was super excited to chat to Joe Allam, a seasoned filmmaker and photographer, to explore the nuances and realities of growing a YouTube channel. Joe, who is now based in Japan, shares his eclectic career background,  from his start in graphic design and eventual transition into filmmaking and photography. We chat about the challenges of maintaining consistency on YouTube, the importance of thumbnails, and the misconceptions about making money on the platform. Joe candidly discusses his near-bankruptcy experiences and offers actionable advice for budding YouTubers, emphasising the significance of persistence, creativity, and self-awareness. The episode is a treasure trove of insights for anyone interested in building a sustainable and enjoyable YouTube career. Episode highlights: 04:04 The Evolution of Joe's YouTube Channel 15:16 The Importance of Thumbnails and Authenticity 27:23 Reflecting on Missed Opportunities 27:47 The Value of Content Creation 30:55 Challenges and Misconceptions in YouTube 44:00 Building a Sustainable YouTube Channel Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Joe Online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    52 мин.
  6. Why Your Offer Isn't Selling with Laura Robinson

    18 СЕНТ.

    Why Your Offer Isn't Selling with Laura Robinson

    In this episode, I chat with Laura Robinson, a seasoned copywriter and marketing mentor, about enhancing your sales strategies. Laura shares insightful tweaks for your marketing approach, talks about creating offers that align with your personality, and emphasizes the importance of enjoying what you sell. We explore common mistakes in launching products, the iterative nature of refining offers, and how to align your sales methods with your comfort zone. Discover how to build a personal brand and make selling a comfortable experience, plus check out Laura's free training, 'The Humble Mumble Cure,' for more actionable tips! Episode highlights:  08:13 Analyzing Launch Failures and Making Improvements 15:44 Creating Offers You Truly Love 21:29 Finding Your Selling Style 31:04 Rethinking Ideal Clients Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Laura online and why not sign up for Laura's newsletter? If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    36 мин.
  7. Unlocking LinkedIn: Building a Personal Brand with Marielle Legair

    11 СЕНТ.

    Unlocking LinkedIn: Building a Personal Brand with Marielle Legair

    This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. One of the things I love about this podcast is that I get to invite people who I'm excited to learn from, who are experts in areas I am not, and who I can ask all the questions to. Today, my guest is LinkedIn Top Voice and Learning Instructor Marielle Legair. Marielle is also a certified coach and has lots of experience of building a personal brand on LinkedIn so her insights were so helpful. I hope you enjoy the episode!  Episode highlights:  04:54 Leveraging LinkedIn for Personal Branding 08:01 Common Mistakes on LinkedIn 11:51 Building a Strong LinkedIn Profile 14:03 Creating Engaging LinkedIn Content 15:32 Authentic Networking on LinkedIn  Don't forget to check out Marielle on LinkedIn. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    34 мин.
  8. The Power of Podcasting with Steve Folland

    4 СЕНТ.

    The Power of Podcasting with Steve Folland

    This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with award winning freelance video and podcast editor Steve Folland to discuss the intimacy of podcasting, sonic branding, and the impact of podcasting on business. Steve shares insights from his successful podcasts 'Being Freelance' and 'Doing It for the Kids', his experiences with client work, and the evolution of his podcast community. We cover topics from how to market your podcast, the value of consistent audio elements, and the benefits of repurposing content. Steve also offers advice for those hesitant to start a podcast and talks about his passion for podcast editing. Tune in for valuable tips and behind-the-scenes stories!  Episode highlights:  05:51 The Power of Community and Podcasting 16:47 Private Podcasts and Monetization Strategies 31:35 The Value of Podcasting 49:54 Sonic Branding Don't forget to check out Steve online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    1 ч. 1 мин.
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Об этом подкасте

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

Информация

  • Автор
    Liz Mosley
  • Годы выхода
    2021 - 2024
  • Выпуски
    150
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © Liz Mosley
  • Сайт подкаста
    Building your Brand

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