Building your Brand

Liz Mosley
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Building your Brand

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

  1. Easy SEO Wins for Small Businesses & Podcasters with Aime Cox

    -1 ДН.

    Easy SEO Wins for Small Businesses & Podcasters with Aime Cox

    To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend of the podcast and, once again, shares simple, actionable SEO tips that anyone can implement, from optimising podcast show notes and websites to building backlinks and writing effective blog posts. If you want to make your website work harder then this is the perfect episode to get stuck into! Key Takeaways: SEO Basics: Aime breaks down SEO in a way that's easy to understand, emphasizing the importance of optimizing your website to rank higher in search results and attract more clients. Easy SEO Wins: Learn how to leverage podcast episodes, guest names, and location information for better SEO. Aime also highlights the importance of having individual pages for services and products, and writing thorough descriptions. Podcast Websites: Discover the benefits of having a dedicated website for your podcast and how it can boost your SEO. Aime explains the features that can make your podcast website more user-friendly and efficient. Backlinks: Aime provides actionable strategies for building backlinks, including utilizing existing connections, submitting to directories, and creating valuable content that others will want to link to. Blogging for SEO: Aime offers advice on blog post frequency and length, emphasising the importance of creating high-quality content that you're proud to share. Episode highlights:  03:51 Understanding SEO: A Dummy's Guide 10:54 Easy SEO Wins for Small Business Owners 15:07 Optimizing Your Website Structure for SEO 27:40 Improving Your Podcast's SEO Ranking 28:56 Optimizing Your Bio for SEO 31:41 Importance of Optimizing Images 32:33 Building Backlinks Effectively 44:08 Blogging for SEO Success    Resources Mentioned: Studio Cotton: studiocotton.co.uk Studio Cotton Blog: studiocotton.co.uk/blog Building Your Brand Podcast Website: buildingyourbrand.net Tiny PNG: tinypng.com Creative Boom: creativeboom.com Guest Information: Aime Cox: Website Designer & Founder of Studio Cotton Studio Cotton Instagram: @studio.cotton Call to Action: Visit Studio Cotton's website to learn more about their services and how they can help you improve your website's SEO. Check out Aime's weekly Q&A on Instagram for bite-sized SEO advice. Subscribe to the Building Your Brand podcast for more tips on growing your business. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    53 мин.
  2. Rebranding Your Business with Good Tuesday's Michele Ferron

    13 НОЯБ.

    Rebranding Your Business with Good Tuesday's Michele Ferron

    Ever wondered why a business decides to rebrand or when should they? In this episode, I chat with Michele Ferron, founder of the thriving stationery business Good Tuesday (formerly Once Upon a Tuesday). Michele gives us the inside scoop on their recent rebrand, discussing: The "why" behind the change: What prompted the decision to rebrand from Once Upon a Tuesday to Good Tuesday? Navigating the naming process: Was it a challenge to choose a new name that reflected their brand identity? The rebranding journey: What were the biggest hurdles and successes they encountered throughout the process? Whether you're considering a rebrand for your own business or simply curious about the process, this episode offers valuable insights and inspiration from a successful entrepreneur who's been there and done that. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Good Tuesday: Instagram | Website Episode Highlights: 02:24 Rapid Growth and Scaling Up 05:56 Challenges and Strategies in Rebranding 11:00 Launching the New Brand 20:19 Marketing Strategies for Rapid Growth 23:29 Building and Managing a Team 32:07 Product Hits and Misses To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

    36 мин.
  3. Niche Down to Blow Up: The Power of Focus with Janine Coombes

    6 НОЯБ.

    Niche Down to Blow Up: The Power of Focus with Janine Coombes

    Today on the podcast, I'm chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares what happened in her business when she niched down fairly dramatically. We cover the pros and cons, but also touch on following the joy in your business and finding what it is that you love to do. There are so many nuggets in this episode, and I hope you find it really helpful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! Connect with Janine: LinkedIn | Website Episode Highlights: 01:24 The Impact of Niching Down 05:21 Insights on Visibility and Marketing 16:58 Identifying Your Core Offer and Niche 19:25 Why You Shouldn't Ask Customers What They Want 21:22 Conducting Qualitative Research on a Budget Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

    33 мин.
  4. Fatherhood, Business, and Redefining Success with Gordon Reid

    30 ОКТ.

    Fatherhood, Business, and Redefining Success with Gordon Reid

    Today on the podcast, I am having a very honest chat with Gordon Reid, a designer who runs his own design agency all about the realities of juggling his business and becoming a parent, but also just the general challenge of running your own business. I've had this sort of conversation a lot with women, but less so with men, and so I was really interested to dig in compare my experience. I'm so grateful for his willingness to be open and honest with me and not bat an eyelid when I asked him difficult questions! I love hearing how different people overcome various challenges to build businesses that they love so I hope you enjoy the chat as much as I did. Episode highlights:  08:37 Navigating Sleep Deprivation and Work 16:54 Balancing Childcare and Career  26:09 Invisible Labour and Gender Roles  30:23 Impact of Parenthood on Career and Business 38:15 Redefining Success and Industry Changes  Don't forget to check out Gordon online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    45 мин.
  5. How to Host Events That Enhance Your Brand with Kate Olive

    23 ОКТ.

    How to Host Events That Enhance Your Brand with Kate Olive

    Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate's brains about how small business owners can brand their events and make them a memorable experience for their attendees, and one that is really going to enhance and benefit their brands. So if you've ever thought about hosting any sort of event as part of your business, then I think you're going to find this episode so helpful. I loved all of the ideas and tips that Kate shared and now I am itching to host my own event. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Kate: drpgroup.com | @drpgteam Episode Highlights: 02:07 The Importance of Events for Small Businesses 06:34 Common Mistakes in Event Planning 10:03 Tips for Memorable Small Business Events 17:07 Learning from Big Brands 26:57 Creating Inclusive and Accessible Events 39:42 Enhancing Event Atmosphere and Engagement Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Kate and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    44 мин.
  6. Is Your Business Running You? Get Wildly Free with Jo Hooper

    16 ОКТ.

    Is Your Business Running You? Get Wildly Free with Jo Hooper

    Every now and then an episode comes along that almost feels like therapy for me, and this was one of those.  Today I'm chatting to anti-hustle, anti-patriarchal, rule breaking business coach Jo Hooper, who helps business owners get wildly free so they can enjoy their businesses. I had a LOT of revelations in this episode and in this chat, Jo really helped me unpick some things I thought were inevitable in business.  I guess it was kind of like a coaching session in podcast form, and I really hope that it helps you too, as running a business can be really tough. Come let us know what you think on social media!  Episode highlights:  03:08 Practical Tips for Sustainable Business Practices 04:06 Mindset and Belief Challenges 06:39 Implementing Boundaries and Pricing Strategies 09:14 Personal Reflections and Goals 20:29 The Importance of Safety and Stability Don't forget to check out Jo online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    38 мин.
  7. Mastering Business Visibility with Vicki Knights

    9 ОКТ.

    Mastering Business Visibility with Vicki Knights

    Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it and how to overcome the typical visibility challenges.  It's a really inspiring episode that reminded me why there really is no one-size-fits-all when it comes to showing up in your business.  Episode Highlights: 03:01 The Importance of Visibility in Business 05:13 Overcoming Visibility Blocks 10:37 Balancing Confidence and Arrogance 21:20 Sustainable Visibility Practices 24:27 Alternative Visibility Strategies 27:52 Asking for Referrals and Networking Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Vicki online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    32 мин.
  8. Inheriting 1 Million Followers with Ilana & Katie from Goodtype

    2 ОКТ.

    Inheriting 1 Million Followers with Ilana & Katie from Goodtype

    In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it’s like operating such a large platform. Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025. Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way. Episode Highlights: 03:37 Building a Business Together 17:51 Acquiring Good Type 23:59 Transitioning and Earning Trust 27:00 Navigating Follower Dynamics 29:22 Challenges of Virality 31:53 Humility and Ego Management 44:53 The Reality Behind Social Media Mentioned in the Episode The Kernference Virtual Conference (aff link) Ninja Creami Goodtype Community The Typecast Podcast Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website. Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

    53 мин.
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Об этом подкасте

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

Информация

  • Автор
    Liz Mosley
  • Годы выхода
    2021 - 2024
  • Выпуски
    154
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © Liz Mosley
  • Сайт подкаста
    Building your Brand

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