Bullhorns and Bullseyes

Curtis Hays and Tom Nixon
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  • 주 2회 업데이트
Bullhorns and Bullseyes

Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.

  1. 2일 전

    S2.E3: Learners and Hand Raisers, with Aimee Schuster

    Tom and Curtis welcome back fractional CMO Aimee Schuster to discuss the critical distinctions between “hand raisers” and “learners” in digital marketing. They explore how understanding these differences can shape marketing strategies, emphasizing the importance of nurturing learners into hand raisers. The conversation delves into the significance of creating two separate funnels for learners and hand raisers, the metrics that matter, and real-world examples that illustrate these concepts. Aimee shares insights on the learner journey and the need for authenticity in marketing, while also addressing the challenges of measuring success in a fast-paced business environment. https://bullhornsbullseyes.com/episode-43/ N.B.:  Follow Aimee on LinkedIn Visit her company’s website: Bandwidth Strategy Learn more about The Josephine Collective, a women-led group of angel investors co-investing small amounts (as little as $1,000 per angel per deal) in early-stage startups across the United States. Takeaways: Understanding the difference between hand raisers and learners is crucial. Marketing strategies should cater to both learners and hand raisers. The learner journey is essential for nurturing potential customers. Metrics should reflect the nuances of the marketing process. Invisible learners and lurkers are valuable in the marketing funnel. Authenticity builds trust and encourages conversions. Sales and marketing must align on definitions and expectations. Creating two funnels helps clarify marketing efforts. Long-term marketing strategies yield better results over time. Engaging content can turn casual learners into loyal customers.

    41분

  2. 1월 21일

    S2.E2: Living in a Post-Search World

    Are we already living in a post-search, post-SEO reality? If so, now what? In this episode, Tom and Curtis explore the evolving landscape of search and marketing in the age of AI. They discuss the rise of zero-click searches, the implications of voice search, and the need for businesses to adapt their SEO strategies. The conversation emphasizes the importance of authentic content and storytelling in marketing, as well as the role of influencers and community engagement in building trust with audiences.  N.B.: Tom’s AI vs. human storytelling example that just might bring a tear to your eye: https://www.linkedin.com/posts/tnixon16_on-the-next-episode-of-bullhorns-bullseyes-activity-7287127028439425024-VKwx Takeways: The advent of AI has transformed search results, leading to a rise in “zero-click” search results. A full 65% of Google searches do not result in a click to a website. Voice search is becoming increasingly prevalent and should be considered in SEO strategies. SEO is evolving into “search everywhere optimization,” as search occurs across various platforms. Authentic content is crucial for connecting with audiences and standing out in a crowded market. Storytelling in marketing helps brands connect emotionally with their audience. Influencer marketing leverages established trust to tell brand stories effectively. Community engagement is essential for understanding customer needs and fostering relationships. Brands must prioritize authenticity to resonate with their audience and avoid sounding like marketing. The future of marketing lies in meaningful conversations and connections with customers, not necessarily waiting for searches to lead prospects to your doorstep.

    41분

  3. 2024. 12. 23.

    S2.E1: Going Live to Thrive in '25!

    Curtis and Tom kick off Season 2 by going live (originally airing December 18, 2024), during which they covered a range of topics with both curiosity and analysis alike. Appropriately, they open the show talking about the importance of authenticity when it comes to branding and marketing. (You know...like, going live and in-person in real time?) They covered the bases, they fielded some live questions, and they tried to tee listeners up to hit a home run when developing their 2025 marketing plans! Topics Covered: The Shift to Authenticity: Why Gen Z rejects traditional advertising The Power of Video Marketing: Tips for creating authentic video content LinkedIn Newsletters: Building engagement from new audiences Chatbots: Personalized or AI-powered? Smarter Attribution: Navigating privacy and complex customer journeys

    56분

  4. 2024. 10. 22.

    Episode 40: Season Finale

    In our final episode of Season One, Curtis and Tom discuss the chief takeaways and biggest lessons learned from our first season. Listen in as they break down the big three: 1.) the importance of messaging hierarchy, 2.) the role of systems in marketing, and 3.) the necessity of aligning metrics with objectives. (Hint: Not everything should be measured as pass/fail.) Takeaways: Reflecting on the journey of the podcast and its evolution. How does “WHY-HOW-WHAT” align with the “AIDA” sales funnel? The importance of KPIs in measuring marketing success. Sales readiness is crucial for converting leads into customers. How to align metrics with messaging and methodologies to maximize marketing efforts. Brand building is essential for long-term business growth and short-term lead generation. Sales training can significantly improve conversion rates. Budget allocation should reflect the sales funnel stages and map to the desired outcome of each stage…not JUST sales or conversions! Be sure to come back for Season Two!

    40분

  5. 2024. 10. 15.

    Episode 39: Lessons Learned and Next Steps, with Mario D’Aquila

    Mario D’Aquila — the guest who helped us launch Bullhorns and Bullseyes — returns for the penultimate episode of Season 1 to discuss the lessons he’s learned since we last spoke with him, as well as to outline his shift in mindset and strategy going forward. He, Curtis and Tom discuss the evolution of marketing strategies as companies evolve. They emphasize the importance of KPIs, and the necessity of sales readiness in converting leads. This time, the conversation shifts towards brand building and the transition from lead generation to becoming a valuable resource for customers.  Takeaways: Reflecting on the journey of the podcast and its evolution. The importance of KPIs in measuring marketing success. Sales readiness is crucial for converting leads into customers. Brand building is essential for long-term business growth. Transitioning from lead generation to being a resource for customers. Measuring marketing efficiency helps in understanding ROI. Sales training can significantly improve conversion rates. Building a brand requires faith and a long-term vision. Aligning marketing and sales efforts is key to success. Continuous improvement and adaptation are necessary in business. Learn more about Mario’s company, Assisted Living Services: assistedlivingct.com/ Connect with Mario on LinkedIn: https://www.linkedin.com/in/mario-d-aquila-mba-832aa557/

    42분

  6. 2024. 10. 08.

    Episode 38: Lead-Gen vs. Lead Capture vs. Demand-Gen

    Tom and Curtis return from a brief hiatus to discuss some related — but distinct — marketing terms, through the prism of the book “Forget the Funnel.” What are the differences between “lead-gen,” “lead capture” and “demand-gen” (among other activities). When you take a customer-driven approach to marketing, it is important to align your tactics and messaging with the prospect’s position and pathway through the various phases of the traditional sales funnel. Takeaways: Understanding the sales funnel is crucial for marketers. Customer feedback is essential for refining marketing strategies. Demand capture and demand generation serve different purposes. Messaging should align with the customer's journey. Patience is key in marketing; results take time. Real-world examples illustrate the effectiveness of these strategies. Aligning marketing efforts with customer needs is vital. Continuous learning and adaptation are necessary for success. Forget the Funnel: ⁠https://forgetthefunnel.com

    42분

  7. 2024. 08. 27.

    Episode 37: Turning Customers Into Fans, with Scott Howland of the Detroit Lions

    With the return of football season nearly upon us, Tom and Curtis are thrilled to welcome Scott Howland, Senior Manager of CRM and Marketing Research at the Detroit Lions, to the show! They discuss how the Lions brand made a shift from customer acquisition to customer retention and loyalty, as well as the importance of understanding a fan base and tailoring the fan experience. Scott shares insights on data-gathering initiatives, including surveys and focus groups, to understand fan profiles and preferences. They also touch on the impact of rebranding and the excitement surrounding the upcoming football season. Takeaways: Shifting from customer acquisition to customer retention and loyalty is crucial for long-term success. Understanding the fan base and tailoring the fan experience is essential for building strong relationships. Data gathering initiatives, such as surveys and focus groups, provide valuable insights into fan profiles and preferences. Rebranding can generate excitement and attract new fans. Giving fans what they want is key to maintaining their loyalty and engagement. Connect with Scott on LinkedIn: ⁠https://www.linkedin.com/in/showland3 https://bullhornsbullseyes.com/episode-37/

    35분

  8. 2024. 08. 13.

    Episode 36: The Power of Customer Segmentation, with Emily Bielak

    What is customer segmentation and why is it so critical to a brand’s ability to attract and retain loyal and enthusiastic customers or clients? Tom and Curtis welcome Emily Bielak, Director at market research consulting firm The Martec Group, to explain the basics…then delve into sophisticated approaches to understanding and serving your various customer cohorts. If you’re still thinking of your audience as a monolithic “customer base,” you’re missing out on opportunities that can really drive the bottom line! Takeaways: Companies that focus on brand strategy in addition to lead generation are more successful at Understanding your audience is crucial before starting marketing campaigns. Audience segmentation goes beyond demographics and includes emotions, needs, and behaviors. Measuring the lifetime value of a customer and the impact of referrals is essential for evaluating marketing effectiveness. A blend of qualitative and quantitative research provides a holistic understanding of the audience. Emotions play a significant role in designing a positive customer experience. Learn more about Customer Segmentation and The Martec Group: martecgroup.com Connect with Emily on LinkedIn: ⁠https://www.linkedin.com/in/emilybielak

    42분
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Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.

정보

  • 제작진
    Curtis Hays and Tom Nixon
  • 방송 연도
    2023년 - 2025년
  • 에피소드
    45
  • 등급
    무삭제판
  • 저작권
    © Curtis Hays and Tom Nixon
  • 웹사이트 보기
    Bullhorns and Bullseyes

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