10 episodes

Conversations about the art and science of building brand communities, hosted by community expert Clare Sutcliffe.

Bunch - The art of community-driven growth Clare Sutcliffe

    • Business

Conversations about the art and science of building brand communities, hosted by community expert Clare Sutcliffe.

    Community as a moat: EdTech unicorn Multiverse builds a 15,000 strong community of apprentices

    Community as a moat: EdTech unicorn Multiverse builds a 15,000 strong community of apprentices

    This week Clare talks to Naaman Brown, community manger at Multiverse an edtech unicorn founded by Euan Blair that up-skills people through apprenticeships. Naaman takes us through the way Multiverse views community as a moat, how it works and how they measure their success.

    • 21 min
    Collective-ownership: the key to long-term loyalty. With Taavi Kotka CEO of Koos.io

    Collective-ownership: the key to long-term loyalty. With Taavi Kotka CEO of Koos.io

    This week Clare chats to colleague and friend Taavi Kotka about collective-ownership models, the software Koos.io has created to make the process of generating ownership contracts quick, easy and risk free.Plus, why collective-ownership is the key to long-term loyalty and sustainable community-led growth strategy.This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.KOOS is a community reward and motiv...

    • 22 min
    Diversifying the dance floor with Beatport's Chief Community Officer, Sofia Ilyas

    Diversifying the dance floor with Beatport's Chief Community Officer, Sofia Ilyas

    This week, Clare talks to Sofia Ilyas Chief Community Officer at Beatport about her work bringing diversity to the world of dance music through the Beatport community. We talk about:How big companies can support community focussed organisations who are often exhausted to amplify their work.How interesting it is that a community of people so often in a the same physical space don't have a close community. How diversity in dance music is important for all aspects of the ecosystem from...

    • 30 min
    Super Hi nails peer support community for up-skilling designers and developers - With Max Pete Head of Community at Super Hi

    Super Hi nails peer support community for up-skilling designers and developers - With Max Pete Head of Community at Super Hi

    This week Clare chats to Max Pete, Head of Community at online code and design school Super Hi. They talk about finding and leveraging the most active members of your community to the benefit of the rest of your members, the dreaded platform switch and how with a little though you can surprise and delight your members too.This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.KOOS is a commu...

    • 23 min
    A successful supplier community makes for successful customers - Ewa Magiera - Head of Community at freelance platform Yuno Juno

    A successful supplier community makes for successful customers - Ewa Magiera - Head of Community at freelance platform Yuno Juno

    This week on Bunch Podcast Clare chats to Ewa Magiera head of Community at freelance marketplace platform Yuno Juno.We talked about:How during tough economic times your community can be what sets you apart from your competitors as you strive to help your community succeed on your platform.Driving feature adoption , gathering feedback and how building with your community drives product innovation.Top three qualities to look for in a community manager if you’re thinking if hiring for this wide ...

    • 31 min
    Community-first telecoms - how giffgaff built a successful mobile phone company by putting their customers in control. Roxy Baciu Head of community at giffgaff

    Community-first telecoms - how giffgaff built a successful mobile phone company by putting their customers in control. Roxy Baciu Head of community at giffgaff

    This week Clare talks to Roxy Baciu Head of Commmunity at mobile telecoms company giffgaff who took the boldest possible approach to building their company by putting their customers in charge. Roxy tells us about how to channel the energy of your biggest critics, channeling your community values, leveraging your superfans and the vital importance of listening to your community members.This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-s...

    • 32 min

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