“Business as Usual” is no longer viable in travel and tourism

“I want the industry to thrive in a new way.”

Jeremy Sampson is using his skills as a Nudge-Meister and a Cat Wrangler to change the world of travel and tourism.

As CEO of The Travel Foundation, Jeremy strives to maximize the benefits of tourism for people AND nature.

Jeremy is a globally recognized leader and alliance builder, advocating for systems change aimed at improving the  impact of the travel and tourism sector on communities and the climate crisis. 

In his current role as CEO of nonprofit The Travel Foundation, Jeremy oversees a global team which has transformed  the agenda-setting organization into the leading  independent international NGO in the tourism sector.