Business Chop Audrey M. Wiggins

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Wendy Pace, founder of Pace Setting Media, shares insights into her journey as a marketing professional, particularly in the realm of social media. She starts by mentioning her achievements, such as writing 17 articles for Black Enterprise Magazine and being interviewed by the Wall Street Journal. Wendy's entry into social media marketing was prompted by a need to balance work and family life, particularly caring for her daughter.
She recounts a pivotal moment when a friend suggested outsourcing social media management, which inspired her to start her own business, Pacesetting Media. Wendy explains her business's name, logo, and slogan, emphasizing the importance of setting the pace in marketing as a long-term strategy.
Throughout the conversation with Audrey "Tech Diva" Wiggins, Wendy delves into the intricacies of social media marketing, including the evolution of platforms like Facebook, the importance of targeted keywords for SEO, and the necessity of human oversight in content creation, especially in the age of AI-generated content.
Wendy also touches on the technical aspects of website optimization, such as using appropriate image tags, meta tags, and keyword-rich content to improve search engine visibility. She emphasizes the need for a holistic approach to digital marketing, combining various strategies like social media, SEO, and website optimization to create a cohesive and effective marketing machine.
Overall, Wendy's journey and insights highlight the multifaceted nature of modern marketing and the importance of continuous learning and adaptation in the field.



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Jordi Pujol is a Director at Objective, Investment Banking & Valuation, and serves as an engagement leader for the firm's Valuation Advisory Services Practice. Mr. Pujol is responsible for expansion efforts in Los Angeles, California, where he serves local clients in addition to serving remote clients across the US.

The interview began with Jordi Pujol, and Audrey discussing the importance of storytelling and appealing to the audience. Jordi then delved into the complexities of creating and harvesting value for companies of varying sizes, emphasizing the need to understand the different stages that companies have to navigate. They also explored the diverse nature of business assets, highlighting the importance of recognizing a company's most valuable asset and the potential implications of personal involvement on a business's value.

Jordi presented a case study of an e-commerce company that initially centered its marketing around its technology, only to discover that their brand was the true driver of success. He emphasized the importance of connecting with consumers on an emotional level through the brand story, highlighting the impact of this approach on consumer engagement and purchase decisions. They also discussed the challenges faced during business valuations, emphasizing the critical role of comprehensive and organized information in accurately assessing the value and potential of a business.

Learn more and connect with Jordi Pujol at:
https://objectiveibv.com
https://linkedin.com/in/jpujol1
jordpujol@objectiveibv.com
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Gee Ranasinha and Audrey Wiggins discussed the relevance of distinguishing between traditional and digital marketing and emphasized the importance of maintaining a professional relationship with clients. They also underscored the need for industry-wide awareness of linguistic and design issues.

The discussion then shifted to the evolving focus of marketing efforts, emphasizing the shift from efficiency to effectiveness. Ranasinha highlighted the challenges of applying logic and process to a discipline like marketing, which is heavily influenced by emotion, context, and behavior. He emphasized the need for comparisons to measure effectiveness and the importance of clarity in measuring marketing tactics. They also stressed the significance of emotional appeal and storytelling in marketing to create a lasting impact on consumers.

They also delved into a discussion about the ethical dilemmas and challenges within the marketing industry. They expressed concern over the abundance of unethical practices and the detrimental effects on small business owners who often fall prey to dishonest marketers. Emphasizing the need for greater industry accountability, they advocated for protecting entrepreneurs from exploitation and stressed the importance of ethical standards in marketing.

Gee Ranasinha is the Founder and CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped over 400 startups and small businesses in ~20 countries grow awareness, reputation, trust and sales.  A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.

Gee Fun Facts
Met Steve Jobs on 2 separate occasions
Can memorize a shuffled pack of playing cards in order.
Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.
He also has a particularly annoying habit of talking about himself in the third person.

Connect with Gee
Websitehttps://kexino.c
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In this episode of “Business Chop," host Audrey Wiggins introduces her guest, Manuj Aggarwal, an expert in artificial intelligence (AI). Manuj shares his journey from humble beginnings as a factory worker to becoming a global thought leader in AI. He discusses his impactful technology projects, patents in AI, and books on technology.


Audrey asks Manuj about the origins of AI and its impact on society. Manuj explains that AI has been in use for decades, revolutionizing industries like healthcare, education, and e-commerce. He emphasizes the recent democratization of AI, making it accessible to everyone through tools like Chat GPT. The conversation delves into the potential of AI to disrupt jobs and its role in improving efficiency across various sectors. Manuj addresses concerns about AI replacing human jobs, highlighting the historical shift from labor-intensive work to more creative and enjoyable roles.


Switching gears, they discuss the power of the mind and neurodiversity. Manuj advocates for mindfulness practices like meditation and visualization to harness the potential of human intelligence alongside AI. He suggests using AI-generated stories to create positive thoughts and manifest desired outcomes. The episode concludes with insights into the symbiotic relationship between technology and human consciousness, showcasing the transformative possibilities when combined effectively.

Learn more at ManujAggarwal.com
Connect with Manuj on LinkedIn https://www.linkedin.com/in/manujaggarwal and join the community of high-achievers who are changing the world and defining what it means to be truly successful.

Follow his YouTube Channel Bootstrapping Your Dreams

Join  us April 27, 2024 at the Elevating the U in Entrepreneur Business Summit. Visit bit.ly/ElevateUApril24 for information and registration. Don't miss out!
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Audrey "Tech Diva" Wiggins introduces Emanuel Rose, a global thought leader in digital marketing and lead generation. Emanuel discusses the importance of being comfortable in front of the camera and sharing authentic content to engage Gen Z, emphasizing the need for social media presence. He recommends using platforms like Restream for podcasting and leveraging AI tools for marketing automation. Emmanuel's book, "The 7 Principles of the Magic Rock," encourages taking breaks from technology to foster positive mental health and reconnect with personal values. He shares insights on incorporating AI into marketing strategies and staying updated with current technology trends. To connect with Emmanuel, visit his website at EmanuelRose.com and pick up his latest book latest book here: https://amzn.to/43XlZNE

Emanuel's Podcast: emanuelrose.com/marketing-in-the-age-of-ai/
Latest book: https://amzn.to/43XlZNE "The 7 Principles of the Magic Rock: How Solitude in Nature Anchors Your Mental Health, Improves Your Leadership Skills and Unleashes Your Creativity"
All of Emanuel's Books: emanuelrose.com/books
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Join host Audrey "Tech Diva" Wiggins as she delves into the cutting-edge world of construction innovation with special guest April Moss. In this episode, April, COO and Co-Founder of DigiBuild, shares her personal story and great insights into how their construction software is revolutionizing supply chain management, procurement, and mental health support within the industry. With over 20 years of executive experience, April's expertise shines as she discusses the challenges, triumphs, and future vision of digital transformation in construction. Tune in for an engaging conversation that explores the intersection of technology, sustainability, and human well-being in the construction landscape.

digibuild.com
april@digibuild.com
linkedin.com/in/april-moss-01a7b71a

constructiontechinstitute.org
april@constructiontechinstitute.org

#supplychainmanagement #procurement #materials #mentalhealth #constructiontechnology

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