4 episodes

Business & Decision, part of Orange Group, is one of the world's leading management consultancies and system integrators for Data Intelligence & Digital Experience.

We are Data Native Artists who leverage a unique combination of technical, functional and industry specialization, as well as partnerships with key software vendors, to deliver state of the art solutions since 1992.

As a front runner in Big Data, Artificial Intelligence and Digital, Business & Decision is enabling customers to innovate, drive their business strategy and improve customer experience through effective use of data.

Clients choose Business & Decision as their strategic Data & Digital partner due to our pioneering vision, expertise, core values, quality of service & our passion for delivery. 

Find out more on how we can help you with your projects on www.businessdecision.com

Business & Decision Expert Podcast Business & Decision Belgium

    • Technology

Business & Decision, part of Orange Group, is one of the world's leading management consultancies and system integrators for Data Intelligence & Digital Experience.

We are Data Native Artists who leverage a unique combination of technical, functional and industry specialization, as well as partnerships with key software vendors, to deliver state of the art solutions since 1992.

As a front runner in Big Data, Artificial Intelligence and Digital, Business & Decision is enabling customers to innovate, drive their business strategy and improve customer experience through effective use of data.

Clients choose Business & Decision as their strategic Data & Digital partner due to our pioneering vision, expertise, core values, quality of service & our passion for delivery. 

Find out more on how we can help you with your projects on www.businessdecision.com

    Data Driven Culture - When Business And IT Meet

    Data Driven Culture - When Business And IT Meet

    Data can be spread everywhere with different touchpoints of the organisation with the risk of losing knowledge, agility and having several version of the truth. So how to create a data-driven organisation and onboard all different parties at the same level of Data? How to educate them?Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will discuss about UX Design and why this expertise is more and more important in our digital age. For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Abed Ajraou, Head of Data & Insights at E-ON Next.

    What we will discuss in this podcast episode:

    A clear definition of Data-Driven company
    How can we solve the multiplicity of data sources within a company
    How to educate internal people from different sides (IT/Business)
    Focus on the Data Community: what it is &how it helps in the Data-Driven implementation strategy?
    Example of the Data Community at E-ON Next
    What can be done at company level to get both world?

    • 42 min
    EP 14: Why UX Design Is Important For Your Digital Products

    EP 14: Why UX Design Is Important For Your Digital Products

    Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital.

    For this episode, we will discuss about UX Design and why this expertise is more and more important in our digital age. For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Jérémy Goldyn, UX Design Consultant & Expert.
     What we will discuss in this podcast episode

    -What is UX Design and how can we define a good UX Designer?
    -What are the differences between UX and UI
    -Why UX Design is  key for companies to stand out from competition?
    -What are the common mistakes for companies when they start new digital projects?
    -How new technologies(AI, augmented reality or voice command etc...) could impact UX Design in the future?

    • 35 min
    EP 13 Marketing automation: How to perform successful campaigns?

    EP 13 Marketing automation: How to perform successful campaigns?

    Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Marketing Automation and how does Marketing Automation fit in the “new today”.

    For this episode Bjorn Andelhofs, Business & Decision Marketing Officer interviewed Rosie Van Den Broeck, Customer Success Manager at HubSpot.
    What we will discuss in this podcast episode:

    - What are the best practices to start with marketing automation?
    - How to correctly understand your audience for your inbound strategy?
    - How to start your marketing automation strategy when all your data are not in placed?
    - How Marketing Automation is useful also to strengthen your relationship with your current customers.
    - How to measure & analyze your campaign results?
    - Why Sales & Marketing alignment is key for sustainable results?
    - How the pandemic has changed drastically the Marketing landscapes?

    • 29 min
    EP12 Data Protection & Law Enforcement Directive

    EP12 Data Protection & Law Enforcement Directive

    Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Data Protection and more specifically with the Law Enforcement Directive (LED).

    For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Juraj Sajfert, Researcher and lecturer in data protection for law enforcement at Vrije Universiteit Brussel

    What we will discuss in this podcast episode:
    - What is Data Protection?
    - How does the Law Enforcement Directive (LED) relate to GDPR?
    - What is the scope of the LED? And what are the differences between these two legislations?
    - How is the LED regulated and which law authorities play a role in it?
    - What types of companies can be impacted by those regulations?

    Show notes:
    https://www.dataprotection.ie/en/organisations/resources-organisations/law-enforcement-directive
    https://gdpr.eu/right-to-be-forgotten

    • 46 min

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