Meta Business, Innovation and Technology Podcast Meta

On this episode, Meta’s Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements.
 
Key Takeaways:
 
(05:00) Drawing campaigns from culture, collaborating with creators and moving at the speed of culture.
(06:25) Aligning marketing with cultural trends and scaling creative content through AI advancements.
(07:13) Connecting the right audience to the right content through AI.
(10:58) Rethinking personalization due to privacy changes.
(14:15) Improving audience matching and reducing content fatigue with diverse creative content.
(18:18) Improving ad performance through AI-driven insights.
(24:51) Creating cost-effective, high-quality content from descriptions with generative AI.
(34:55) Simplifying user experience with natural language interaction with AI.
(43:29) Requiring significant advances in hardware and energy efficiency for AGI.
 
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

On this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies. The conversation also touches on the importance of resilience, strategic planning, and the impact of social initiatives in today's business landscape.
 
Key Takeaways:
 
(01:28) Alice Li's personal motivation for starting First Day.
(02:31) The social impact of First Day's products.
(03:07) Encouragement for women founders to ‘take the leap’.
(03:42) Balancing professional responsibilities and personal well-being.
(04:45) Focus on omnichannel growth and Meta investments.
(05:31) Strategies for increased performance and sales.
(06:14) Exploiting the Q5 concept for scaling up.
(07:05) Role of AI in First Day's operations.
(08:26) Building a company culture valuing effectiveness over background.
 
Finally, as we face the year 2024, may we ask you this: How can you lend a hand and help another woman on her path to success? 
 
Resources Mentioned:
First Day
 
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
 

On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies. 
 
Key Takeaways:
 
(03:07) Kizik, the hands-free shoe company.
(06:19) Kizik's marketing strategy for the younger audience.
(07:21) Creative advertising for Kizik.
(08:17) Customer feedback and video survey usage.
(13:20) The importance of original content in marketing.
(17:31) AI's role in creative processes and marketing.
(22:26) 'Conversational marketing' and brand alignment with community culture.
(25:55) Future trends in footwear and marketing.
(30:10) Creativity, customer connection and the future of marketing.



Resources Mentioned:
 
Kizik
 
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
 

On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success.
 
Key Takeaways:
 
(01:23) Kevin introduces Reels as a crucial digital marketing tool.
(03:47) Bianca discusses the algorithmic benefits of Reels.
(05:31) Trends in user engagement with Reels.
(08:15) Success stories from brands using Reels.
(10:42) Strategies for creating effective Reel content.
(13:57) Measuring Reels' performance.
(16:20) Future of Reels in digital marketing.
(18:45) Q&A session addressing listener queries.
 
Resources Mentioned:
 
New Engen’s Website
 
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
 

On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.
 
Key Takeaways:
 
(04:09) Differentiation in using Reels for branding and advertising.
(06:37) Adapting stories creatively for Reels.
(07:26) Progressing into the language of Reels.
(08:47) Explanation of product level video by Christine Lu.
(09:36) Gamze Yılmaz on testing product level video.
(11:36) Integrating product level video in BAU.
(17:26) Testing video and images in product level video.
(18:30) Tips and tricks for using Reels effectively.
 
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
 

Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia. 
 
Key Takeaways:
 
(02:34) Attention as a questionable metric in advertising.
(03:27) The significance of fleeting ad exposure.
(04:24) Short ads can be effective.
(04:40) Long-term impact of advertising over immediate sales.
(07:45) Overlapping mental and physical availability for brands.
(08:39) Frequent, concentrated ad exposure strategy.
(13:32) Poorly-targeted advertising.
(16:12) The need for more creativity in advertising.
(17:30) AI's potential role in marketing.
(19:17) Advertising as a long-term investment, especially during recessions.
(23:45) Advice for marketers: Be open-minded and skeptical.
 
 
Resources Mentioned:

”How Brands Grow: What Marketers Don't Know” by Byron Sharp
 
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing