99 episodes

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

Business of Craft Leanne Pressly, CEO Stitchcraft Marketing

    • Business
    • 4.9 • 33 Ratings

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

    Business of Craft Karley Cunningham on Differentiating Your Brand

    Business of Craft Karley Cunningham on Differentiating Your Brand

    Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She’s also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Today we're chatting about differentiating your brand. 
     

    • 53 min
    Business of Craft Buying and Selling a Business with Richard Parker

    Business of Craft Buying and Selling a Business with Richard Parker

    Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own companies and understands firsthand the emotional journey that buyers and sellers experience. This is a very relevant topic in the craft industry as many of the businesses are independent and/or family owned. As owners age and are looking toward retirement, there is often a question of how to position the business for sale, or where to even find a buyer? On the flipside, for buyers, who often come to the industry as hobbyists and enthusiasts first, how should they assess a business for purchase? 

    • 49 min
    Business of Craft Pam Slim on Tiny Marketing Actions

    Business of Craft Pam Slim on Tiny Marketing Actions

    Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem.  She is a co-founder of the KEH community lab in Mesa, Arizona, alongside her husband, Darryl. This innovative hub serves as a grassroots, community-based think tank dedicated to accelerating small business growth. Pam's insights and expertise frequently grace the pages of esteemed publications, including The New York Times, Forbes, and BusinessWeek. She has written several books including "Escape from Cubicle Nation," which was recognized as the Best Small Business and Entrepreneur book in 2009 and her follow up, Body of Work. Her latest book, "The Widest Net," helps you grow your business by connecting with customers outside your usual field of view.

    • 47 min
    Business of Craft Competitive Research and Data Analysis with John Li

    Business of Craft Competitive Research and Data Analysis with John Li

    Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions, John advocates for frequent and in-depth market research. With experience spanning from tech giants like Microsoft to bootstrapped startups, he's witnessed the exponential benefits of well-executed market research and the pitfalls of ignoring consumer voices. 
     

    • 34 min
    Business of Craft Adrian Koehler on Fearless Leadership

    Business of Craft Adrian Koehler on Fearless Leadership

    Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They’ve worked with companies such as Lululemon, Jeni's Splendid Ice Cream (which we LOVE at Stitchcraft Marketing) and Nike. Adrian has carved a niche in coaching executives and entrepreneurs alike. His goal is always to empower these leaders to bring out the best in themselves, rally their teams, and serve their clients in ways that not only break new ground but also infuse a deep sense of fulfillment in their professional lives.

    • 39 min
    Business of Craft Cathy McKillip on Inventory Management

    Business of Craft Cathy McKillip on Inventory Management

    Today's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximize profits through better inventory management.
    Cathy has over 30 years of business and retail experience and sold her retail business after growing sales to a tenfold multiple in 10 years.

    • 53 min

Customer Reviews

4.9 out of 5
33 Ratings

33 Ratings

JBLIV ,

Good Business Show

Great host and I love all of the creative content!

Steph_SD ,

Beyond amazing

This is an amazing show for entrepreneurs and creators alike. The host does a great job and has awesome guests

Terri in Fairhope ,

A Well CRAFTED Podcast!

Leanne and her guest experts offer great business insights for those in the creative space. Entrepreneurs and small business owners tune in to listen and learn!

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