301 episodes

George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .

Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.

georgekao.substack.com

Business Tao with George Kao George Kao

    • Business
    • 5.0 • 30 Ratings

George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .

Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.

georgekao.substack.com

    Should we sell to the client's pain points?

    Should we sell to the client's pain points?

    There's too much mercenary marketing advice out there. Even if it might get us a few more clients in the short-term, we don’t want to put more negativity into the world. Instead of selling to a client's "pain points", there is a better way.


    Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

    • 11 min
    How to demonstrate your expertise (and how not to)

    How to demonstrate your expertise (and how not to)

    You don't need to prove yourself as #1 in your field, or best selling author or any kind of puffery. All those tactics will feed your "fixed mindset". Instead, demonstrate your real expertise by showing up consistently to talk about about what's working for you now, and what you're learning. When people see that you are consistently in the practice of improving in your field, you naturally gain trust.


    Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

    • 4 min
    I tried giving away my courses for free. Here's what happened...

    I tried giving away my courses for free. Here's what happened...

    Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This experience, coupled with the disappointing experiment in using Patreon, gradually shifted my perspective. I now seek a middle way. I hope to integrate generosity and sustainability. I now advocate for (fair) pricing of courses. It's important for boundaries, self-worth, and the support of small creators.


    Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

    • 19 min
    Simplify your gentle launches ✨ The 2 dates that matter...

    Simplify your gentle launches ✨ The 2 dates that matter...

    My gentle launches are simple: Early bird for 1 week, then regular price for 1 week before the course begins :)


    Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

    • 6 min
    Business growth via a lighter, nimbler way -- "Gentle Launches"

    Business growth via a lighter, nimbler way -- "Gentle Launches"

    Watch/listen to this episode first…
    Follow-up question I received:
    "So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your next offering? Or would it be a few months out? What do you typically do? "
    My response:
    I would go ahead and launch (as the very next thing) the offer test that did the best. Basically, sell it while it's hot 😄 because it could be something in the culture or timing that's making your audience more interested in that one right now compared to the others, so... don't wait, assuming it'll be hot later (or that you'll be interested later!)


    Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

    • 7 min
    Want to Create Quality stuff? Focus on Quantity.

    Want to Create Quality stuff? Focus on Quantity.

    This principle has been essential to my success.
    How do I make great content? By making more content, and observing what spreads.
    How do I improve my skills? By working with more clients, and noticing who grows the most.
    True learning comes from action — we build muscles by doing things, not just reading about them. It takes *quantity* of action to develop quality of results.


    Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

    • 20 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

Shreem1234 ,

Also helpful information

With so many podcasts out there and so little time to listen …. I narrow down my listening to podcasts that are truly helpful and inspiring. George’s podcast is at the top of the list. Down to earth - applicable tips for solo entrepreneurs like me, I highly recommend it!

baronjosh ,

Honest truth

George just tells it like it is. He’s willing to say what no one else is willing to say. I love his pod, his YouTube videos, and his newsletter. I’m a huge Kao fan!

Bassoonman3 ,

All Online Coaches, Teachers and Entrepreneurs, Listen to George!

George’s model for building a business online resonates with me for so many reasons. He’s the one person I’ve found who markets his work well without creating the predatory dynamic you see constantly on social media and virtually any other sales philosophy.

His advice on creating “sustainable solo- preneurship” is also excellent. As a beginner myself I love his outline of how to plan the building of your business. He doesn’t gloss over the debt and steep learning curve that’s required for any new business owner.

When I found George I felt that owning a business might not be for me. I was sick of hustling, and sales calls. To some extent the challenges of business ownership never go away, but George’s approach helped create excitement for living my passion that had felt lost before.

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