214 episodes

George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .

Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.

Business Tao with George Kao George Kao

    • Business
    • 5.0 • 25 Ratings

George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .

Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.

    🤑 Charge more money... to get more motivated clients? 🤔

    🤑 Charge more money... to get more motivated clients? 🤔

    “We often hear that we only commit to things we pay a dear price for. Today a coach tried to sell me a £20k program to work with him 1-o-1, weekly sessions for a year. And he justifies the price with the need to commit: if you pay for a cheap service you won't be so likely to commit to change.
    As a healer, I wonder if selling high price packages might actually help my clients stick with my healing programs instead of being distracted by the next thing they find online.
    I remember you talked about self-worth and money… but I’m not sure about the relation between money we pay and the client’s commitment.”
    --reader of my blog.
    This is a great question, and as you study business, you will encounter this kind of advice: charge higher rates so that your clients take the work more seriously.
    I’ll turn the question around so you can see how it feels – how would you like it if you knew that I was charging you more, so that you would take my work more seriously?
    Discuss here:
    https://youtu.be/SLMZBrdlhb4

    • 19 min
    Announcing my annual BizPlan course -- Create a workable and authentic plan to grow your business

    Announcing my annual BizPlan course -- Create a workable and authentic plan to grow your business

    Once a year I teach my business plan course for the coming year.
    It's my most important course and I require all my clients to take it, so that we can be on the same page re: effective & authentic business planning 👍🏽
    What does the course cover?
    * In-depth training about the 111 business formula -- a unique strategy that I've been applying for years to build a thriving business. You'll learn the strategy + get my newest tracking system for helping you apply it.
    * In-depth training about the 8 practices of authentic business -- how I see the whole landscape of business -- the core elements needed for entrepreneurial success.
    * Additional key pieces and templates for how I recommend planning a business for the coming year.
    * Q&A with me to answer your questions about all of the above.
    If you're seeing this in November, you can catch the live sessions -- see the dates & times here: https://www.GeorgeKao.com/BizPlan
    Either way, I hope you have a method -- or will find/create one -- of planning your 2023 business that feels inspiring and effective for you 🌅
    Yours in Grateful Service,
    George Kao

    • 3 min
    Having pure intentions in marketing 💛 and simply *caring for people* as a business "strategy"

    Having pure intentions in marketing 💛 and simply *caring for people* as a business "strategy"

    I’ve noticed that many service providers who consider themselves “spiritual” often toss their spirituality out the window when it comes to marketing.
    They trust the marketers and ignore their own values.
    Not necessary for a successful, authentic business. In this episode I discuss how genuinely care for your people can be the core of your "marketing strategy".
    Discuss here:
    https://youtu.be/DEZK4OTkcvw

    • 21 min
    ☑️ Capture, Categorize, Calendar

    ☑️ Capture, Categorize, Calendar

    "Capture, Categorize, Calendar" is the core idea from the "productivity" side of my Joyful Productivity teachings.
    For a writeup of this lesson, visit: https://www.georgekao.com/blog/ccc

    • 27 min
    Announcing My 2023 Coaching/Mentoring -- MasterHeart (MH) + Authentic Business Community (ABC)

    Announcing My 2023 Coaching/Mentoring -- MasterHeart (MH) + Authentic Business Community (ABC)

    Here is the public description of the program -- www.georgekao.com/group -- you can use the link there to request an Application. It's quick to fill out. Once I receive your request, if it seems like you might be a great fit for the program, I'll send you the official application and private document with other details. 🙏🏼

    • 34 min
    "Two spots left!" 🤔 On FOMO marketing and burning the pot -- popcorn analogy 🍿

    "Two spots left!" 🤔 On FOMO marketing and burning the pot -- popcorn analogy 🍿

    "There are only TWO spots left in the program. Sign up now!"
    …is the sort of marketing message we might receive from a conventional marketer.
    It seems to me that they haven’t taken the care to consider how the audience feels. They're doing it because it "works" to get those few openings filled.
    When they offer only 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest of those people supposed to do?
    They’re supposed to feel left out.
    In this episode I discuss marketing with FOMO (fear-of-missing-out) and a healthier alternative...
    Discuss here:
    https://youtu.be/3uabo3wF-Ug

    • 21 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

Shreem1234 ,

Also helpful information

With so many podcasts out there and so little time to listen …. I narrow down my listening to podcasts that are truly helpful and inspiring. George’s podcast is at the top of the list. Down to earth - applicable tips for solo entrepreneurs like me, I highly recommend it!

baronjosh ,

Honest truth

George just tells it like it is. He’s willing to say what no one else is willing to say. I love his pod, his YouTube videos, and his newsletter. I’m a huge Kao fan!

Bassoonman3 ,

All Online Coaches, Teachers and Entrepreneurs, Listen to George!

George’s model for building a business online resonates with me for so many reasons. He’s the one person I’ve found who markets his work well without creating the predatory dynamic you see constantly on social media and virtually any other sales philosophy.

His advice on creating “sustainable solo- preneurship” is also excellent. As a beginner myself I love his outline of how to plan the building of your business. He doesn’t gloss over the debt and steep learning curve that’s required for any new business owner.

When I found George I felt that owning a business might not be for me. I was sick of hustling, and sales calls. To some extent the challenges of business ownership never go away, but George’s approach helped create excitement for living my passion that had felt lost before.

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