Business To Human Vericast

The pandemic has shifted consumer priorities towards experiences over material possessions, leading to a resurgence of old marketing strategies like couponing and mailers. Consumers are willing to spend more on experiences, especially for their children, but increased costs may lead to a reevaluation of spending habits. Marketers are exploring creative ways to enhance consumer experiences, such as through cross-promotional offers and mobile integration, to capitalize on this trend. The concept of 'funflation' as a marketing strategy balances the need to grow and engage with target audiences while acknowledging economic constraints.

 In this episode, we dive into:
Prioritizing experiences over material possessionsConsumer spending habits post-pandemicInflation's impact on spending habits and marketing strategiesRead more about funflation and what it means for marketers in this blog on Vericast.com.

By the end of 2024, Vericast will be working toward deploying a full suite of technologies designed to enhance the retail experience.

Today, we’re diving into how the overall consumer experience can be improved through collaboration and innovation. Host Matthew Tilley sits down with Matt Bertucci from Lenovo and Hans Fischmann of Vericast — two powerhouses in in-store retail media solutions. Their combined expertise will help shape the future of shopping as we know it. They shed light on the contributions each company is making and their extraordinary collaboration.

Join us as we discuss:
What a retail media network isHow this improves the customer experienceHow we use AI to enhance retail involvement and gather dataThe importance of the partnership between Vericast and Lenovo

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer! Guest Host Matthew Tilley shares insights from his recent ANA Brand Masters presentation, exploring the nuanced demands for both personalized experiences and mindfulness of privacy. This episode discusses the dichotomy of consumer desires and how marketers can effectively respond.

Join us as we discuss:
The shifting landscape of consumer expectations in a world full of contradictions.Balancing personalization and privacy within digital marketing strategies.Unifying disparate consumer data to craft diverse and responsive marketing tactics.

Join hosts Alexa Bennett and April Masters as we reflect on popular episodes and ponder what’s missing from the marketer’s toolkit.

This episode uncovers recurring themes and challenges faced by marketers today and features insightfrom marketing experts in industries ranging from real estate to restaurants. Rest assured, their
perspective should prove valuable regardless of the space you’re in.

Tune in as we explore the critical elements needed to optimize marketing strategies and campaigns and uncover opportunities for brands.

We sit down with Marc Mathies, Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively.

We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.

Join us to discuss:Future developments of Ad TechVericasts "Platform EvolutionThe role of trusted partners vs. singular tools

How can you optimize large amounts of data from multiple sources? 

In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table for unbeatable brand triumph as shown by Justin Bartek, Vice President of Marketing at Dog Haus.

Join us as we discuss: Optimizing large amounts of data to better serve customersSocial media in marketing: where it worksConnecting marketing and operations for a seamless service experience