30 episodes

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Welcome to Business to Human!

Business To Human Vericast

    • Business
    • 4.8 • 19 Ratings

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Welcome to Business to Human!

    Unpacking the Contradictory Behavior of Today’s Consumer

    Unpacking the Contradictory Behavior of Today’s Consumer

    Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer! Guest Host Matthew Tilley shares insights from his recent ANA Brand Masters presentation, exploring the nuanced demands for both personalized experiences and mindfulness of privacy. This episode discusses the dichotomy of consumer desires and how marketers can effectively respond.

    Join us as we discuss:
    The shifting landscape of consumer expectations in a world full of contradictions.Balancing personalization and privacy within digital marketing strategies.Unifying disparate consumer data to craft diverse and responsive marketing tactics.

    • 31 min
    Marketer's Toolkit

    Marketer's Toolkit

    Join hosts Alexa Bennett and April Masters as we reflect on popular episodes and ponder what’s missing from the marketer’s toolkit.

    This episode uncovers recurring themes and challenges faced by marketers today and features insightfrom marketing experts in industries ranging from real estate to restaurants. Rest assured, their
    perspective should prove valuable regardless of the space you’re in.

    Tune in as we explore the critical elements needed to optimize marketing strategies and campaigns and uncover opportunities for brands.

    • 7 min
    Empowering Marketing with First-Party Data

    Empowering Marketing with First-Party Data

    We sit down with Marc Mathies, Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively.

    We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.

    Join us to discuss:Future developments of Ad TechVericasts "Platform EvolutionThe role of trusted partners vs. singular tools

    • 21 min
    Data Delicacies: Optimizing Data in Marketing

    Data Delicacies: Optimizing Data in Marketing

    How can you optimize large amounts of data from multiple sources? 

    In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table for unbeatable brand triumph as shown by Justin Bartek, Vice President of Marketing at Dog Haus.

    Join us as we discuss: Optimizing large amounts of data to better serve customersSocial media in marketing: where it worksConnecting marketing and operations for a seamless service experience

    • 35 min
    The Evolution of the Retail Environment

    The Evolution of the Retail Environment

    While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with Hans Fischmann (VP of Product Management for Vericast) as he describes what’s coming for the store experience and what is going to be required to get us there.

    We take a look at connection between retail media networks and modern stores by exploring:The Future of the grocery storeThe emergence of “headless retail”The big picture of privacy regulation in the US

    • 21 min
    Embracing Digital Innovation in the Rental Housing Industry

    Embracing Digital Innovation in the Rental Housing Industry

    Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.

    Join us as we discuss:
    The evolution of consumer expectations across industriesMeeting the demands of real-time communicationConnecting disparate data and diversifying marketing strategies

    • 23 min

Customer Reviews

4.8 out of 5
19 Ratings

19 Ratings

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