Unpacking the Contradictory Behavior of Today’s Consumer

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer! Guest Host Matthew Tilley shares insights from his recent ANA Brand Masters presentation, exploring the nuanced demands for both personalized experiences and mindfulness of privacy. This episode discusses the dichotomy of consumer desires and how marketers can effectively respond.

Join us as we discuss:

• The shifting landscape of consumer expectations in a world full of contradictions.
• Balancing personalization and privacy within digital marketing strategies.
• Unifying disparate consumer data to craft diverse and responsive marketing tactics.