570 episodes

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.
New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.

Business Wars Wondery

    • Business
    • 4.6 • 12.2K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.
New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Jeep vs Bronco | Battle Hardened

    Jeep vs Bronco | Battle Hardened

    It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the coming world war. The vehicle that’s created comes to be known as the Jeep and it plays a pivotal role in winning that war. But the Jeep has a bumpy homecoming. And as Americans start spending more time on the road and behind the wheel, they pave the way for the rise of an off-road challenger. It’s made by Ford. And it’s called the Bronco.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 36 min
    Jeep vs Bronco | Engine Trouble

    Jeep vs Bronco | Engine Trouble

    It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat the Bronco by going bigger. AMC introduces the massive Jeep Cherokee, jump starting an arms race. Next, Bronco also goes big. Then, Jeep goes even bigger, and more luxurious, with the Grand Cherokee.




    As the 1990s arrive, the rugged Bronco is falling out of favor with consumers. But it spends one more wild moment in the spotlight when a white Bronco leads a low-speed police chase on live television. Its passenger is murder suspect O.J. Simpson.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 33 min
    Jeep vs Bronco | Bye Bye Bronco

    Jeep vs Bronco | Bye Bye Bronco

    It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco. But just as it looks like the Bronco Underground may succeed it hits a major roadblock — a global, financial crisis that short-circuits both Ford and Chrysler.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 32 min
    Jeep vs Bronco | Full Throttle

    Jeep vs Bronco | Full Throttle

    It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’s Fiat. Fiat’s charismatic chairman makes Jeep the centerpiece of the new Fiat Chrysler. But Jeep also faces new competition as Ford decides to bring the Bronco back. Jeep doesn’t sit idle. It puts more horses under its hood than ever before. And the showroom showdown that follows will result in staggering demand and stunningly high prices for both Jeep and Bronco.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 34 min
    Jeep vs Bronco | Back in the Saddle

    Jeep vs Bronco | Back in the Saddle

    David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its buzzy launch almost bottomed out. Later, Larry Webster, Editor-in-Chief of the popular automotive outlet Hagerty Media, joins David to talk about the legacy of trailblazing SUVs like Jeep and Bronco, and whether we could see more electric off-roading vehicles in our future. 




    Listen to Larry’s Never Stop Driving podcast from Hagerty. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 41 min
    Sam Altman & the Battle for OpenAI | Misalignment

    Sam Altman & the Battle for OpenAI | Misalignment

    From the outside, OpenAI looked like one of Silicon Valley’s biggest success stories. In 2022, it had stunned the world with the release of ChatGPT3.5, leapfrogging some of the biggest tech companies to be an industry leader in artificial intelligence. But, inside the company walls trouble was brewing. Chief Scientist Ilya Sutskever had increasing concerns about the speed at which OpenAI was commercializing and releasing AI products. He worried about the direction AI was heading and the impact it would have on the future of humanity.




    In November 2023, Sutskever reached his breaking point. His actions would have a tumultuous effect.







    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 44 min

Customer Reviews

4.6 out of 5
12.2K Ratings

12.2K Ratings

G E R M ,

Found an oops in episode 2!

Thanks for doing this series. As a lifelong fan of all brands of 4x4s and a 20 year jeep owner, I’m excited you are telling this story.

I write this review to let you know if a little mistake I found at the end of episode 2. The narrator says “Ford vs. Bronco” not “Jeep vs. Bronco”.

mirzank ,

Really well researched but minor flaw

Really well researched well told stories that pull you in. The only thing I find a distraction from the story telling is those weird sound effects and voices you add in. They don’t contribute to the story or its comprehension or create any kind of atmosphere, but instead make the wonderful storytelling sound cliched and cheesy.

T.r.vs? ,

Texas roadhouse versus blank

Love the show, you should do Texas roadhouse versus whoever Texas roadhouse is up against

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