172 episodes

Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers will explore the triumphs, failures and ideas that transformed our lives.
Wondery+ subscribers get 1-week early access to new episodes. Listen ad-free on Wondery+ or on Amazon Music with a Prime membership or Amazon Music Unlimited subscription.

Business Movers Wondery

    • Business
    • 4.8 • 1.3K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers will explore the triumphs, failures and ideas that transformed our lives.
Wondery+ subscribers get 1-week early access to new episodes. Listen ad-free on Wondery+ or on Amazon Music with a Prime membership or Amazon Music Unlimited subscription.

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Henry Ford’s Paradise Lost | A Man and his Machine

    Henry Ford’s Paradise Lost | A Man and his Machine

    This episode comes out for free on 03/21, and is available early and ad-free for Wondery+ subscribers.

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    Industrialist Henry Ford looks for a new way to supply his factories with rubber without having to pay the prices dictated by the global market. But his decision to build a rubber plantation deep in the Amazon Rainforest comes with a great many complications.

    Pepsi: Doing Good Business | Special Markets

    Pepsi: Doing Good Business | Special Markets

    In 1940, Pepsi President Walter Mack makes headlines by hiring a team of Black salesmen to target African American customers in a new “special markets” division. The pioneering sales team ventures into the Jim Crow south, where they build Pepsi’s brand loyalty among the Black community, despite the challenges of rampant segregation. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 36 min
    Pepsi: Doing Good Business | Leaders in their Field

    Pepsi: Doing Good Business | Leaders in their Field

    Despite limited resources, Ed Boyd builds his special markets sales team at Pepsi and plots a revolutionary ad campaign. But tough times are coming for Pepsi. As the company struggles, Ed risks his job to stand up for his principles.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 35 min
    Pepsi: Doing Good Business | Change for the Machine

    Pepsi: Doing Good Business | Change for the Machine

    Pepsi special markets sales manager Ed Boyd is forced to lay off half of his sales team, as changes at the top of the company leave Ed questioning whether his division has any future at all, and a new front opens in the “Cola Wars” with arch-rivals Coca-Cola.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 34 min
    Pepsi: Doing Good Business | Forging the Future

    Pepsi: Doing Good Business | Forging the Future

    Pepsi undergoes a massive restructure that leaves the fate of Ed Boyd and the special markets sales team uncertain. Meanwhile, the American Civil Rights Movement picks up steam, resulting in more integrated workplaces but also rising racial tensions that put one leading Pepsi salesman in the firing line.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 35 min
    Pepsi: Doing Good Business | Dr. Hank Boyd on Race in Marketing and The Legacy of Pepsi's Special Markets Team

    Pepsi: Doing Good Business | Dr. Hank Boyd on Race in Marketing and The Legacy of Pepsi's Special Markets Team

    Marketing expert Professor Hank Boyd discusses the wider significance of the Pepsi special markets team and its work, the progress in corporate racial equality in the years since and the challenges that still remain.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 43 min

Customer Reviews

4.8 out of 5
1.3K Ratings

1.3K Ratings

jsasaki ,

Inspired and changed

Just listened to the Pepsi episodes. I’m not only moved but in awe of the Pepsi company and the leaders who pushed against the times. I’ve been of fan of this podcast for years (thank you for all the great content!) but this series - in particular - was the most inspirational thus far. Thank you so much for working so hard to put this series together!

Youkjls ,

Wonderful content awful theme music

We love the content we learn about with this podcast. Pretty much love all of it. I took two stars off because the music between takes is so awful and loud it doesn’t do anything but make us want to fast forward. It’s so bad sometimes we get distracted from the content of the episode.

avawoodland ,

Love this podcast

Very good podcast we listen while we’re cooking and on road trips

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