442 episodes

New episodes come out Wednesdays for free, with 1-week early access for Wondery+ subscribers.
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Business Wars Wondery

    • Business
    • 4.6 • 11.7K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

New episodes come out Wednesdays for free, with 1-week early access for Wondery+ subscribers.
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Gucci vs Louis Vuitton | All in the Family

    Gucci vs Louis Vuitton | All in the Family

    For decades Gucci and Louis Vuitton dominated the luxury accessory markets. Their bags and shoes were status symbols, sported by celebrities and royalty around the globe. But by the 1970s both companies were struggling. Louis Vuitton was being run by the great-grandsons of the company’s founder. They were risk-averse, unwilling to make any changes. And the heirs of the founder of Gucci were fighting over the direction of the business. Maurizio Gucci, the founder’s grandson,can’t get his family on board with his vision, leaving the company stagnant.




    But when both companies get new leaders, these family-run companies are poised to become global mega-brands… and the two businesses are now on a collision course in their quest to become the largest luxury accessory brands in the world.

    Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsor!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 40 min
    Gucci vs Louis Vuitton | The Wolf in Cashmere

    Gucci vs Louis Vuitton | The Wolf in Cashmere

    This episode comes out for free on 7/6, and is available early and ad-free for Wondery+ subscribers.

    Sign up on wonderyplus.com/applepodcasts and stay up-to-date on the latest new podcasts and more from Wondery.

    Now merged with luxury drinks company Moët Hennessy, Louis Vuitton finds itself being squeezed out, overpowered in the merger. In an attempt to regain control, Louis Vuitton’s CEO forms an alliance with Bernard Arnault, one of France’s most ambitious businessmen. Louis Vuitton hopes that Arnault will serve as an ally, but Arnault didn’t get the nickname the “Wolf in Cashmere” for nothing.



    Meanwhile, Maurizio Gucci finally has full control of Gucci and is desperate to rebrand the company and reclaim its exclusive image. But investors grow impatient with Maurizio’s reckless spending and irresponsible closureof revenue streams, endangering his position as CEO.

    Gucci vs Louis Vuitton | Ready-to-Wear

    Gucci vs Louis Vuitton | Ready-to-Wear

    This episode comes out for free on 7/13, and is available early and ad-free for Wondery+ subscribers.

    Sign up on wonderyplus.com/applepodcasts and stay up-to-date on the latest new podcasts and more from Wondery.

    "Maurizio Gucci is out, and now for the first time since its founding, Gucci isn’t being run by a Gucc.i. At the top is CEO Domenico De Sole and his right hand man is exciting young fashion designer Tom Ford. Together the two of them make Gucci the hottest fashion and accessory company in the world.

    Over at Louis Vuitton, Bernard Arnault wants in on the action. He hires his own young, hip designer, Marc Jacobs to oversee Louis Vuitton’s expansion into ready-to-wear clothing. But when Jacobs gets off to a rough start and Gucci’s stock drops due to an economic crisis in Asia, Arnault decides if he can’t beat Gucci, maybe it’s time to buy them."

    Gucci vs Louis Vuitton | The Dom-Tom Bomb

    Gucci vs Louis Vuitton | The Dom-Tom Bomb

    This episode comes out for free on 7/20, and is available early and ad-free for Wondery+ subscribers.

    Sign up on wonderyplus.com/applepodcasts and stay up-to-date on the latest new podcasts and more from Wondery.

    Bernard Arnault makes his move to buy Gucci, but Domenico De Sole fights back with everything he’s got, making a surprisingly worthy adversary for the so-called Wolf in Cashmere. But in an effort to stave off Arnault’s advances, De Sole makes a deal with a devil. And both Louis Vuitton and Gucci have to deal with the aftershocks of designers who defined their brands for years departing the companies. How each brand responds to the shake-up determines the future of their success.

    Sponsored: The Art of Disruption (Dell Podference)

    Sponsored: The Art of Disruption (Dell Podference)

    Startups search for pain points in the customer experience and design their product to solve these problems. There’s an art to knowing how to find that one thing the market needs and running with it. On the flip side, established businesses need to constantly reassess their products to avoid being disrupted and left behind.




    On this episode, Wharton School marketing professor Jonah Berger joins Business Wars host David Brown for a conversation about the art of disruption – how small businesses can gain the advantage and how legacy businesses can stay one step ahead.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsor!

    Dell Technologies - Let Dell Technologies help safeguard your business with modern devices and Windows 11 Pro. And search Dell Technologies' Small Conference Podference on Audacy.com, Spotify, or Apple Podcasts starting May 10th.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 32 min
    Sponsored: Welcome to the Future of Work (Dell Podference)

    Sponsored: Welcome to the Future of Work (Dell Podference)

    Since the pandemic began, many of us have traded our blazers for t-shirts and loafers for slippers as remote work has become the new normal. There’s been a fundamental shift in what employees expect from their workplace — and spoiler alert, going in five days a week isn’t it. So how can business owners adapt to this changing landscape without losing employees in this hot labor market?




    Stanford Economics Professor Nick Bloom has studied productivity and remote work for two decades. On this episode, Nick joins Business Wars host David Brown to explore the future of work, and the role technology will play in helping businesses keep up.




    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsor!

    Dell Technologies - Let Dell Technologies help safeguard your business with modern devices and Windows 11 Pro. And search Dell Technologies' Small Conference Podference on Audacy.com, Spotify, or Apple Podcasts starting May 10th.




    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 32 min

Customer Reviews

4.6 out of 5
11.7K Ratings

11.7K Ratings

kharkuss ,

Best podcast I’ve ever heard. Wildly addictive

This is masterfully done. Editing, storylines, it unfolds like a movie. Not a better podcast out there not only from a business standpoint but pure entertainment!!

ddaylynn ,

Pepsi vs Coke

How could you not mention Joan Crawford’s involvement
in Pepsi???

andrewwwwwwweeeeq ,

Good

I’m on season 10

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