Busting the 5 Biggest Myths of Key Account Management

Unlock the mysteries of key account management (KAM)! This episode tackles 5 common misconceptions, revealing the realities and challenges KAMs face. Buckle up for insights and action steps to level up your game

• Myth 1: KAM is all about maintaining relationships, not sales.
• Myth 2: Key account managers only handle a few clients.
• Myth 3: KAMs always side with the client, avoiding conflict.
• Myth 4: KAMs are isolated from the rest of the organisation.
• Myth 5: The role of key account management is becoming obsolete with AI and automation.

Resources & Links:

• Day in the Life of a Key Account Manager Video: youtu.be/g973DKj49JA
• What is Key Account Management Video: youtu.be/elFa2kcaQ_s
• The KAM Club: thekamclub.com
• Episode Show notes. tkcpodcast.com/036

About The KAM Club: The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management.

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