But Who's Counting‪?‬ Anders CPAs + Advisors

Understanding the connections between your overall wellbeing and your level of success as an entrepreneur can unleash better business decisions. It’s generally assumed that success in business drives happiness, but what if the formula works better the other way around? 
But Who’s Counting? host David E. Hartley met with Erin Joy for a wide-ranging conversation about what it means to find success as an entrepreneur, and more importantly how it feels. The founder and executive consultant behind Erin Joy Executive Consulting & Coaching explained the importance of developing relationships within your business community in ways that build a network that lasts a lifetime. The conversation also covered: 
Unique strengths women business owners, and people of all genders and identities, can capitalize on as a tool to further your goals The three characteristics small business owners should embrace to create an entrepreneurial legacy  How developing a deeper than surface level relationship with business advisors can unlock better insights As technology advances, pay attention to the changes happening right now, not the ones approaching on the horizon, and allow yourself to evolve to adapt “My stance is that we want to have a satisfying, enjoyable and happy journey and actually use that to fuel the success in our lives and in our businesses, not the other way around.” – Erin Joy 
About Erin Joy Executive Consulting & Coaching 
A third-generation woman entrepreneur, Erin Joy provides women business owners and executives with reimagined coaching and consulting. With over 25 years of experience, she serves as a resource for clients facing challenges in their business, showing them how to turn those challenges into opportunities. Erin regularly hosts roundtables, group coaching calls as well as live and online events.  
Resources to Count On 
Check out these additional resources for more insight into Dave and Erin’s conversation: 
Connect with Erin Joy Hear more advice in the Erin Joy Talks Business podcast Read The Anatomy of Accomplishment: Your Guide to Bigger, Better Bolder Business Results, available on Amazon Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter

Leading an organization is filled with challenges, particularly over the course of a merger or acquisition. Business leaders must balance the creation of new processes and the introduction of new policies with maintaining the same qualities that drew them to acquire that business in the first place. 
But Who’s Counting? host David E. Hartley sat down with Jeffrey Promnitz of Zeffert & Associates to discuss practicing effective leadership, the “secret sauce” to constructive goal setting and how to develop a “pyramid of purpose” to help guide decision making so it aligns with your organization’s overall goals. This episode also includes the following insights:
How recognizing your own weaknesses helps humanize yourself in your employees’ eyes, allowing you to forge and maintain meaningful relationships The importance of gaining the trust and loyalty of employees during an acquisition or merger before implementing process changesTaking the opportunity presented during acquisition to transform for the betterIdentifying the diverse group of skillsets of a group of employees and how to use that knowledge to determine who plays what roleHow to balance the patience necessary to complete a merger or acquisition with the sense of urgency needed to become the best and the fastest at what you do“Storytelling is probably one of the most important skills that I would recommend to any leader in any business…Your employees are going to not only understand what you’re doing, but WHY they’re doing it.” – Jeffrey Promnitz   
About Zeffert & Associates
Zeffert & Associates partners with property managers, owners, syndicators, housing authorities and state agencies to certify affordable housing compliance. Zeffert ensures properties are decent, safe and sanitary by providing inspection services and quickly reviews files to get families moved into homes. 

Resources to Count On
Learn more about Zeffert & Associates’ history and missionCheck out Jeffrey Promnitz’s LinkedIn profileFollow Zeffert & Associates on FacebookMake sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter

Hackers and cybercriminals’ methods have become more sophisticated within the last 10 years, but not every business has the updated cybersecurity network necessary to reduce their vulnerability to attack. But Who’s Counting? host David E. Hartley discussed the need for businesses to overhaul outdated security systems to a strong cybersecurity policy with Anders Principal and Director + Technology Jason N. Gotway. Topics discussed include:
·      How your 2010s cybersecurity strategy may be putting your company at risk in 2020s 
·      Cybersecurity AI and automation aren’t enough to stay secure – why companies need the human element
·      Why ransomware attacks are still happening and what should a company do once ransomware is suspected or identified
·      Modernizing your cybersecurity strategy through up-to-date patches, prioritizing cybersecurity upgrades, next-gen firewalls and multi-factor authentication software
·      How to tap into features you may already have and may not be aware of
·      Revisiting your cybersecurity insurance policy
·      Vital questions to ask your technology and IT teams and how often business leaders should have these conversations

Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter

Running a family business is difficult but ensuring that the business grows and thrives through generations can feel impossible. Developing a sense of balance, settling on a vision and making hiring decisions to work smarter, not harder helped turn Gioia’s Deli into a multi-generational St. Louis institution.  
In this episode of But Who’s Counting?, host David E. Hartley talks with hot salami royalty, Gioia’s Deli owners Amanda and Alex Donley to discuss the challenges they’ve faced as fifth generation small business owners and what they’ve learned over the years, including: 
The importance of establishing a network of mentors and peers Social media is an important tool, but letting it become a distraction is bad business Empowering employees to take ownership in the business and creating opportunities to encourage employee buy-in Challenges and opportunities involved in scaling up the business How to bounce back from mistakes and truly learn from them, not run from them “Social media brings people in the door, but it’s not going to keep them.” -Alex Donley
 
“One of the biggest things that we learned is that we have an aligned vision as a team … Our vision is to protect this brand and to ensure it’s around for another hundred and five years.” –Amanda Donley

About Gioia’s Deli
Established in 1918 and purchased by the Donley family in 1980, Gioia’s Deli is a favorite St. Louis eatery. Their hot salami sandwiches made them a famed landmark in The Hill, an Italian neighborhood in South St. Louis. In 2017, Gioia’s Deli was honored as a James Beard America’s Classic, the first restaurant in St. Louis to receive the award.

Resources to Count On
Order Online from Gioia’s DeliConnect with Gioia’s Deli on FacebookWatch: Gioia’s Deli Wins James Beard Foundation AwardEnjoy Gioia’s Deli Nationwide via Gold BellyMake sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media:
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To set your business apart from your competition, it will take ingenuity and innovative thinking. Customers expect a continuously improving experience and to provide it, businesses must invest in the teams and technology necessary to retool their company to thrive in change. 
In the Season 2 premiere of But Who’s Counting?, host David E. Hartley sat down with changemaker and Integrity CEO John Simanowitz to seek his advice on ways businesses can innovate to improve their processes and come to better, smarter solutions faster than their competitors. Dave and John discussed strategies businesses can employ to optimize their operations to make a more significant impact on customers, as well as the following topics:
How John built a company in the business of changeStrategies to recruit the talent your business wantsStructuring your organization to allow experts to lead while management provides supportImplementing lessons learned from the military to empower change“You have to adapt your company to be sort of a purpose-built, talent mouse-trap, right? What do they want, and you have to create that sort of Disneyland for them. But also make sure that [you say], ‘I’ll give you all the flexibility and all I ask in return is high performance.’ And A players, that’s what they live for. They love that.”   -John Simanowitz
About Integrity
Integrity is a St. Louis-based agency that works in UX, digital marketing, design and technology and has served clients globally for over 20 years. By offering the technical scope and capabilities of a large corporation with the personalization, transparency and approachability of a small firm, Integrity optimizes and advances businesses. For nearly two decades, Integrity has leveraged a winning combination of business and web consulting and technology to solve its clients’ most complex challenges. 

Resources to Count On
Check out these additional resources for more insight into Dave and John's conversation: 
Read Team of Teams: New Rules of Engagement for a Complex World by U.S. Army, Retired General Stanly McChrystal for more insight on how the U.S. military changed tactics in the War on Terror  Learn more about HolacracyOne Management Solutions, which introduces a new framework for the workplace to replace the traditional management hierarchy  Careers at Integrity Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter

It’s been almost three years since the COVID-19 pandemic first began and the Coronavirus Aid Relief and Economic Security (CARES) Act programs are nearing the end of their lifecycles, so what’s next? But Who’s Counting? host David E. Hartley chatted with returning guest Anders Director + Strategic Growth Paul C. Rhea about which programs are still available to qualifying businesses along with the following points of interest: 
What’s next for the Paycheck Protection Program (PPP), Economic Injury Disaster Loan (EIDL) funds, Employee Retention Tax Credits (ERTC) and Restaurant Revitalization Fund (RRF) Which CARES Act programs have ended and what is still available How long the SBA will be investigating suspicions of criminal or fraudulent activity for PPP loans IRS audits are coming for ERTC Only about 22% of ERTC-eligible businesses have actually applied for the tax credits Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter