Buying Online Businesses Podcast Buying Online Businesses

Have you ever wondered if the traditional knowledge about driving traffic and ranking keywords is actually leading website owners astray? What if there's more to SEO success than just content creation and keyword optimization?
Today, we’re thrilled to be joined by Nathan Gotch, co-founder of Rankability and founder of Gotch SEO. Nathan helps people create content that search engines love to rank and provides top-tier SEO training.
In this episode, Jaryd and Nathan discuss the recent Google updates and why some websites lost traffic while others remained stable or even saw gains. We explore the concept of authority in SEO, including the importance of domain and brand authority and how you can build these crucial elements for long-term success.
But the conversation doesn't stop at SEO tactics. They also dive into the broader strategy of building valuable assets for your online business, knowing when to focus on ranking keywords, and why SEO shouldn't be your sole focus.
Join us as we uncover the state of SEO today, predict who will dominate the search game in the coming years, and reveal insights to help you navigate the ever-changing landscape of online business. Let's dive in!
 
 
Episode Highlights
03:25 What are the effects of the Google update?
13:20 What sites get results after updates?
22:20 CTR considerations when picking out keywords!
30:30 Producing a lot of content is not the answer
38:10 SEO means high-intent traffic

Key Takeaways
➥ Real businesses, especially those selling tangible products, are more resilient to updates. Sites that function as actual brands fare better than those focusing solely on content or affiliate links.
➥ SEO requires ongoing, long-term efforts, not short-term fixes. Realistic expectations about time and resources are crucial.
➥ For new websites, focus on building site authority through linkable assets before expanding content production. For established sites, leverage existing authority to rank new keyword-driven content more effectively.

About The Guest
Nathan Gotch is the co-founder of Rankability, which helps people create SEO curated content that search engines love to rank. He is also the founder of Gotch SEO, which is an SEO training platform for SEO’s.
 
Connect with Nathan Gotch 
➥ https://www.linkedin.com/in/nathangotch/
➥ https://www.gotchseo.com/
➥ https://www.rankability.com/
 
 
Resource Links
➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG
➥ Optimize Press (WP Funnel for building landing pages & funnels) - https://bit.ly/3py1ln2
➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO ➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

Imagine mastering sales and marketing by working alongside legendary entrepreneurs like Tony Robbins and Joy Mangano; wouldn’t it be fun? Today, we’re thrilled to have a conversation with Martin Bispels, a marketing mastermind with over 30 years of experience in D2C marketing and business development.
Martin's impressive career includes driving over $6 billion in sales and orchestrating two significant business acquisitions during his tenure at QVC. Now, he owns and operates his own e-commerce venture, Upper Park Disc Golf, while also serving as a marketing consultant and CMO for various businesses.
In this episode, Jaryd and Martin dive into his extensive experience at QVC, exploring the essence of the company and the lessons he learned from influential figures in marketing and sales, such as Tony Robbins and Joy Mangano. They'll uncover the secrets behind building trust, fostering relationships, and mastering the art of selling and marketing.
They also talked about Martin’s transition into the M&A space, acquiring companies for QVC, and eventually moving on to establish his own marketing consultancy firm. They'll discuss his journey of acquiring Upper Park Disc Golf, starting from zero inventory and sales and scaling it to seven figures in just 18 months.
Martin shares his insights on due diligence, the importance of core values, and the strategies that fueled his success. 
Join us in this episode as we tap into Martin Bispels’ wealth of knowledge and uncover the strategies that can transform your business. You’re going to love this conversation!
 
 
Episode Highlights
03:45 Martin’s experience in QVC
15:30 Why did Martin acquire multiple businesses?
20:30 Having an M&A mindset!
33:00 Right people, right seats
42:30 Networking is important
Key Takeaways
➥ Genuine enthusiasm and honest communication about products can be more effective than aggressive sales tactics. Establishing trust with customers is essential, especially in new or unfamiliar shopping environments.
➥ Managing a business requires focusing on high-impact activities that only the owner or CEO can do. Delegating tasks to skilled team members and avoiding micromanagement are essential for sustainable growth.
➥ Establish and adhere to clear criteria for business decisions to avoid impulsive choices driven by excitement or external influences.

About The Guest
Martin Bispels is a marketing genius at heart, having spent over 30 years in direct consumer marketing and business development that’s led to over $6 billion in sales and 2 business acquisitions for the previous company he worked for. Now he owns and operates his own e-commerce business, Upper Park Disc Golf, while still acting as a marketing consultant for various businesses.
 
Connect with Martin Bispels 
➥ https://www.linkedin.com/in/martinbispels/ ➥ www.upperparkdiscgolf.com
 
 
Resource Links
➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ GoDaddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV
➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0
➥ Mangools (SEO tool) - https://bit.ly/3wV4hLc
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO ➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

Joining in this special episode is none other than Ace Chapman! Ace is one of the pioneers in buying online businesses and has been a major player in the mergers and acquisitions (M&A) industry for over 20 years.
Ace's story is truly inspiring. He started buying online businesses over two decades ago, back when it was a brand-new concept. Since then, he's owned 40 businesses, both online and offline. Now, he focuses on creating microprivate equity firms and helps people with strategic acquisitions, mergers, and divestitures within holding companies.
In this episode, Ace and Jaryd will go down memory lane to when they first met and began working together. They'll share stories about our early days, some of the deals they’ve worked on, and how our partnership has grown over the years.
Ace will also share his insights on growing a business through acquisition. He'll explain that scaling isn't just about buying one business—it's about buying all the businesses that help your main business run smoothly, from operations to marketing. They’ll discuss how merging online and offline businesses can create powerful growth opportunities.
They’ll also talk about important things like how to price acquisitions, understanding multiples, deal structures, and doing proper due diligence. Plus, Ace will explain how you can scale your business by buying the companies that you rely on as clients.
Get ready for an engaging conversation packed with advice and insider tips from one of the leaders in online business acquisitions.
So, let’s jump in and explore the exciting world of growth by acquisition with Ace Chapman!
 
Episode Highlights
06:00 Ace’s transition from buying businesses to private equity
11:00 Know what kind of lifestyle you want before acquiring a business
25:00 How Ace manage online and offline businesses?
32:30 Has the deal structure in buying businesses changed?
42:00 Never stop learning!
 
Key Takeaways
➥ Managing larger funds can be complex and demanding. Ace learned that while smaller funds were profitable, larger funds presented significant management challenges and reduced financial returns.
➥ Handling distressed assets is not suitable for everyone; it requires specific skills and a high tolerance for risk and complexity. Both Ace and Jaryd prefer to avoid distressed assets, focusing instead on stable, synergistic acquisitions that align with their lifestyle goals.
➥ Being creative with deal structures can lead to better outcomes. Traditional methods taught in business schools can be limiting. Innovative approaches, such as consulting for equity or leveraging soft assets, can unlock hidden value and create win-win situations for both buyers and sellers.

About The Guest
Ace Chapman is one of the guys who first started buying  online businesses and has been in the M&A industry for over 20 years, Ace previously owned 40 businesses himself and moved into creating micro private equity firms and consulting on strategic acquisitions, mergers and divestitures within holding companies.
 
Connect with Ace Chapman
➥ https://www.linkedin.com/in/ace-chapman/
➥ https://www.goodmerger.com/
 
 
Resource Links
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG
➥ Optimize Press (WP Funnel for building landing pages & funnels) - https://bit.ly/3py1ln2
➥ Link Whisper (SEO tool for internal linking on websites) - https://bit.ly/3l7K7Ld
 
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO ➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affilia

In this special episode, we're joined by Alessandro Di Ruscio, an expert in overcoming the challenges of leaving traditional jobs behind.
Alessandro Di Ruscio is the founder of the Escape 9 to 5 Club. The Club is a working and connecting space for entrepreneurs, content creators and side hustlers who want to build a profitable and successful online business. He teaches business owners how to use LIVE events and LIVE bootcamps in order to attract clients.
Alessandro shares why he wanted out of his 9-5 and what he did? Where did his drive come from? What does he do to stay on route and how does he help people do the same? How can you increase your business's revenue by actually using social media the way 99% of people don’t? How do you connect with your audience and clients to give them exactly what they want and they’ll pay you handsomely for these events?
Get actionable tips in this episode and exit the 9-5 challenges!
 
 
Episode Highlights
03:50 Alessandro’s journey before being an entrepreneur
10:35 How do you stay on track with your goal?
17:00 How do you build a connection with your community?
24:00 Be “social” on social media!
30:30 Repetition and discipline are what you need
36:30 Finding a mentor to guide you on your entrepreneurial journey

Key Takeaways
➥ A strong, intrinsic drive is crucial for entrepreneurial success. The desire for financial gain is often not a sufficient motivator. Alessandro's primary motivation was to regain his freedom and time, allowing him to pursue other passions and spend more time with loved ones.
➥ Entrepreneurs should focus on creating content that addresses their audience's needs, problems, and interests. This content acts as a hook to attract and engage potential clients. Building a business involves understanding and responding to the audience's feedback and needs, which helps in creating products and services that truly serve them.
➥ Learn from mentors who have already navigated the challenges you face, saving you time and resources. Long-Term Perspective: Consider the long-term benefits of investing in your business rather than seeking quick, free solutions.

About The Guest
Alessandro Di Ruscio is the founder of the Escape 9 to 5 Club. The Club is a working and connecting space for entrepreneurs, content creators and side hustlers who want to build a profitable and successful online business. He teaches business owners how to use LIVE events and LIVE bootcamps in order to attract clients.

Connect with Alessandro Di Ruscio
➥ https://www.escape9to5.life/register-bootcamp-method/
 
Resource Links
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Link Whisperer (SEO tool for internal linking on websites) - https://bit.ly/3l7K7Ld
➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG
➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO ➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

In this episode, we will dive deep into the ever-evolving world of online business, content creation, and digital marketing. Today we have a special guest joining us.
Meet Alex Cooper, the man behind WP Eagle. On his popular YouTube channel, Alex shares his extensive knowledge of affiliate marketing and WordPress, the world's most popular CMS system for creating websites. His passion for WordPress and internet marketing has helped countless individuals succeed in the digital space.
Jaryd and Alex engage in a refreshing and candid conversation about the current landscape of buying online businesses. They explore the trends in market multiples, whether people are actively buying businesses or waiting on the sidelines, and where they're investing their cash.
They also discuss the impact of the latest Google updates. Have these changes hit content creators hard? What's happened to those affected? Alex shares insights from his discussions with other influencers in internet marketing and SEO, revealing how they're adapting their businesses and content strategies to maintain and even boost their revenue. They also discuss ways to optimize existing traffic and build resilient businesses that don't solely rely on Google.
From entrepreneurship to getting started in the digital world, and from mindset to simple tips, this episode is packed with valuable insights.
So, sit back, relax, and get ready for an episode full of actionable advice and honest conversations. I'm sure you're going to absolutely love it! Let's get started.
 
Episode Highlights
05:30 Who’s been hit the hardest by Google update?
12:20 Don’t rely on a single source of traffic and income!
22:45 Google traffic vs Youtube traffic
34:30 What is the percentage you should invest in an online business?
39:45 Be flexible with changes
 
Key Takeaways
➥ Successful websites are those that have diversified their income streams and traffic sources. Relying solely on Google traffic or a single source of traffic is highly risky.
➥ Adopting a CEO mindset involves focusing on broader business strategies rather than just SEO. This includes leveraging existing traffic more effectively and exploring new revenue opportunities.
➥ While AI-generated content had a moment of hype, its long-term value lies in assisting content creation rather than replacing human-generated content entirely.

About The Guest
Alex Cooper is the brains behind the brand WP Eagle, and on his YouTube channel, he teaches affiliate marketing and WordPress to the masses. He started by sharing his skills with WordPress, “the world’s most popular CMS system for making websites,” and that is still his passion. He does videos all the time and tries to help his community and followers succeed in internet marketing.

Connect with Alex Cooper
➥ https://wpeagle.com/
➥ https://www.youtube.com/channel/UC_2xxs6SLEeXEu1Q6QCMf5g
➥ https://twitter.com/WordpressEagle
 
Resource Links
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Go Daddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV
➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD
 
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

Discover the strategies and stories behind building and scaling e-commerce businesses. In this episode, we're thrilled to have Paul Avins, an industry expert known for his mastery of scaling e-commerce ventures to extraordinary heights.
Join us as we explore the roadmap to achieving a 7-8 figure exit with Paul's lessons and experiences. They talked about acquiring businesses and a few tales Paul has. He shares his three step approach to scaling. 
They also discussed how he helped to scale an e-commerce brand? How do you prepare your business for an exit where you sell at the highest possible price? How do you carry yourself through the selling stage of your business? Two entrepreneurs Paul is impressed by and what can we learn from the character of these entrepreneurs?
Unlock the secrets of e-commerce success with this episode featuring Paul Avins. 
 
 
Episode Highlights
03:00 What is Paul’s motivation in buying businesses?
10:30 Buying a digital asset that has scalable potential is a massive opportunity
18:00 How does Paul help business scale?
27:10 Be clear with your channels and strategies!
33:15 Investors buy the recurring revenue
41:00 Preparation for your business exit

Key Takeaways
➥ Clear strategy, talent acquisition, and cash flow management are essential for scaling a business and preparing it for a profitable exit. In the UK, less than 18% of businesses listed for sale actually sell. Many business owners fail to build their businesses with an exit strategy in mind, often creating jobs for themselves rather than saleable assets.
➥ Jaryd Krause proposes the idea of a Chief Expansion Officer (CEO) focused on developing new products for existing audiences by addressing their needs and leveraging successful products to acquire more market share.
➥ Conducting surveys can also help understand customer needs, fears, and desires. Then you can develop new products based on this feedback to ensure high demand and use profits from new products to increase market share and expand existing best-sellers. This strategy can also help identify new best-sellers. Building a distribution network is also crucial for expanding market reach. 

About The Host
Paul Avins coaches entrepreneurs and CEOs on how to scale up their sales, profits and shareholder value to prepare their businesses for 7- & 8-figure exits. 

Connect with Paul Avins
➥ https://www.linkedin.com/in/paulavins/ ➥ https://www.scaleupsummit.co.uk/
 
Resource Links
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV
➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG
➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO ➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.