Buying Online Businesses Podcast Buying Online Businesses

Is AI content causing harm to websites? Let’s find out! 

On today’s podcast episode, Jaryd Krause will be joined by Steve Wiideman. Steve will share his winning SEO and content creation strategies. And he will also share his insights about AI content.

Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects place an emphasis on strategy, planning, and campaign oversight. 

Jaryd and Steve had a wonderful chat about the following: how most people are using AI the wrong way for their content creation, which is detrimental to their business and how you can create far better content with AI. How do I get free natural links to your website? And why is less content more valuable than volume?

They also talked about creating amazing content that will allow you to win links away from your competitors and to your website. How to track your most important pieces of content: what to track and why? 

Lastly, Steve shares how long he and his team spent on a content brief for one article (this will shock you). He also shares a link to his content brief, which you can find in the show notes.

Want to improve your site’s ranking? Then, this episode is what you need! Tune in to learn more.



Episode Highlights

06:25 How do you drive referral traffic to your site?

13:40 Earn backlinks by offering free templates or tools to people 

18:30 Budget for creating content and link building;

27:55 Incorporating pain points to create valuable content

32:05 “Don’t just create content to create content”

37:18 Creating content for the sake of SEO can go against you

44:30 How to monitor your pages the right way 

 

 

Key Takeaways

➥ Steve emphasizes the importance of incorporating a strategic approach to link building, involving activities like link audits and competitor analysis. He highlights the need to shift the focus from mere SEO benefits to generating high-quality referral traffic. Furthermore, Steve advocates for the seamless integration of link building into the broader marketing strategy to ensure its effectiveness in driving organic growth.

 

➥ Steve suggests a practical approach in content creation for businesses with a limited budget. He recommends using tools like AnswerThePublic to identify common questions related to their products or services. Then, recording short video episodes addressing these questions and later converting them into long-form content for the website

 

➥ Jaryd and Steve stress that focusing on producing high-quality, unique content can often lead to organic link acquisition without the need for extensive outreach efforts. They advise against creating multiple similar pages targeting the same keywords, as it can confuse search engines and hinder rankings.



 

About The Guest

Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects place an emphasis on strategy, planning, and campaign oversight. 

 

While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search while voluntee

In today's fast-paced digital landscape, where every click counts, crafting compelling copy and designing user experiences that resonate with your audience can be the difference between stagnation and skyrocketing success. 

For today’s episode, Jaryd Krause has invited Chris Silvestri to share his expert advice in copywriting and UX that creates exceptional profits.

Chris is the founder and conversion copywriter at Conversion Alchemy, a company specializing in assisting SaaS and ecommerce businesses in converting website visitors into loyal customers. His professional journey has taken him from a background in software engineering in industrial automation to copywriting and UX design at a usability testing startup. As a "conversion alchemist," Chris leverages his diverse skill set to help clients achieve growth and success.

They talked about digital psychology. How much work goes into research when creating clever copywriting and user experience? How does Chris separate the research into three different areas? What are they, and why does he do that?

They also dive into constructing a homepage that your audience loves and wants to take the next step with you. Why is good copywriting not about fancy words and the actual writing itself? And what good branding can do, examples of good branding and how to use these strategies for yourself?

There’s so much value in this episode that it’s something you definitely won't want to miss. Tune in now!

 

 

Episode Highlights

03:27 What is digital psychology? 

09:08 The 3 important areas for copywriting and UX research

12:22 Proper implementation of collected data

20:29 CTAs depend on the type of decision makers

34:40 How to be good at copywriting? 

37:36 How can businesses set themselves apart from the competition?

 

 

Key Takeaways

➥ Chris explains that digital psychology is his branded way of defining his services, aiming to be more specific than traditional copywriting. It involves understanding people, and research is a significant part of it, making up about 70% of his work. He dives deep into understanding the thought processes, decision-making, and knowledge gaps of potential and existing customers, using this research to inform his copywriting work.

 

➥ In homepage development and testing, Chris specializes in user-centric strategies. One of his key focuses is on homepage positioning, which begins by addressing the immediate needs and thoughts of visitors, aligning with their intent and concerns. Furthermore, he tailors the placement of Call to Action (CTA) elements based on user types, distinguishing between fast and slow decision-makers. Chris relies on data-driven insights to inform the precise positioning of CTAs. The testing process is divided into several stages, starting with usability testing, an initial phase involving real users to identify usability issues. Wireframes and mockups come into play for early usability testing, and high-fidelity mockups are subjected to further validation. This meticulous approach extends into the development phase, ensuring that the website engages users effectively and guides them seamlessly through their online journey.

 

➥ Chris highlights the significance of understanding a client's brand personality and using it consistently in messaging, which builds trust and allows for artistic expression while staying on-brand. They discuss how creativity can set businesses apart, even in perceived "boring" industries like SaaS B2B, by giving them a unique voice and angle on their value proposition.



 

About The Guest

Chris Silvestri is the founder and conversion copywriter at Conversion Alchemy, where they help SaaS and ecommerce businesses convert more of their website visitors into loyal and excited customers. He went from software engineer in industrial automation to copywriter, then to UX designer at a usability testing startup. As a conversion alchemist, he combines everything he learns along t

Do you struggle with marketing? You know you have great ideas but you can’t implement them the way you want them. 

In this episode, Jaryd Krause invites Lorraine Ball and she will share her insights on marketing so you can grow your business and generate profits. 

Lorraine transitioned from a corporate career to pursue her passion for helping small business owners. As an accomplished entrepreneur, author, and professional speaker, she shares her marketing expertise through presentations, college lectures, and her podcast, "More than a Few Words." Lorraine's insights are rooted in creativity, practicality, and extensive real-world experience. Beyond her professional life, she enjoys photography and traveling in her spare time.

In this interesting conversation, they delve into the best content marketing strategies. The difference between old school traditional marketing and digital marketing The two most important things the best marketers focus on And why is focusing on those two things in their business and marketing what gets them the maximum amount of profit?

They also discussed how using other people's content can make you more money in your business. Paid marketing vs. content marketing, which one should you go for?

Lastly, Lorraine will also share stories of businesses she’s worked with and how they’ve collected a lot of business from giveaways and competitions.

Do you want to be a great marketer? Then, this episode is perfect for you! Start watching this video and learn valuable marketing insights.

 

 

Episode Highlights

07:06 What do the best marketers have in common?

12:09 How can digital marketers survive adversity?

20:36 How do you measure their total ROI and cost of content marketing? 

25:36 Social Media Marketing vs. Content Marketing

28:26 Things that the best marketers are doing right

40:00 Building human connection is very important for a marketer.



Key Takeaways

➥ "Customer-centricity" is a fundamental concept in marketing that means putting the customer at the center of all business decisions and strategies. Successful marketers prioritize customer-centricity by understanding and addressing the specific needs, preferences, and problems of their target audience or customers.

➥ It is important to understand where customers are in their buyer's journey and the value of conversions over high click-through rates. Lorraine emphasizes the need to consider the entire customer journey, from initial engagement to conversion, and to focus on metrics like open rates, engagement rates, and customer acquisition.

➥ People often forget to factor in the costs of content marketing when measuring the return on investment (ROI) of paid advertising campaigns. Lorraine discusses the opportunity cost of spending time on content creation instead of directly selling and suggests that content marketing should be tracked as an expense.



About The Guest

After spending too many years in corporate America, Lorraine said goodbye to bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.

Today, she is a successful entrepreneur, author, and professional speaker who enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast, More than a Few Words.She brings creative ideas, practical tips, and decades of real-world experience to every conversation.In her spare time, she loves to travel and take photos.

 

 

Connect with Lorraine Ball  ➥ Podcast - https://morethanafewwords.com

➥ Amazon Author Page - https://bit.ly/LorraineBallAuthor

➥ YouTube - https://www.youtube.com/@MTFWPodcast

 

Resource Links

➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Market Muse (Content

What do you think is better? Running an online business or a local based business? Let’s find out from Fred’s personal experience. 

In this exciting episode, Jaryd Krause is joined by Fred, who is a Buying Online Business graduate who had previously wanted to buy a traditional brick and mortar business to get out of his job as a plant manager. But he realized that those businesses would cost him 50 hours a week so he turned to buying an online business and bought a great content website that continues to grow. They have discussed his background in work and his decision to buy an online business rather than a traditional business. How long did it take him to do due diligence? How much due diligence did it take him to buy a business? And how long did it take him?

We also talked about the business he bought, the price, multiples, and his negotiation strategy. What is he doing to grow the site? And his piece of advice for people looking at buying a business.

Are you ready to start your first online business? Then, don’t miss this episode! Check out the video to learn more.



Episode Highlights

03:47 Why did Fred decide to buy an online business?

11:25 How did Fred discover the online space?

18:20 Education can minimize risks!

29:00 How much time did Fred spend before making a business purchase?

37:19 What’s the hardest part of buying an online business?

 

Key Takeaways

➥ Fred learned that single-source dependency can be a significant risk. It took him a few due diligence attempts to fully grasp its importance. For example, if a website relies heavily on one source of income or one key person, it can become highly vulnerable to changes in that source. Fred shared examples of cases he encountered. These experiences led him to realize the importance of assessing and mitigating single-source dependency when evaluating online business opportunities.

➥ Jaryd discussed the emotional attachment that many aspiring business buyers develop when evaluating potential purchases. He emphasized the importance of educating oneself and developing the ability to assess businesses independently. In addition, Fred acknowledged that making decisions based solely on external advice can diminish personal accountability and hinder one's ability to handle the business effectively.

➥ Jaryd emphasizes that aspiring buyers need to recognize that due diligence takes time, sometimes longer than expected, and it's essential to set realistic expectations. For example, Fred took 12 hours on his first due diligence, but for others it could be a few weeks or a month. 



About The Guest

Fred is a Buying Online Business graduate who had previously wanted to buy a traditional brick and mortar business to get out of his job as a plant manager. But he realized that those businesses would cost him 50 hours a week so he turned to buying an online business and bought a great content website that continues to grow!

 

 

Resource Links

➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Flippa (Website Broker) - https://bit.ly/3WYX0Ve

➥ Site Ground (Website Hosting) - https://bit.ly/3JBEC1u

➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/

 

 

 

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So, you just bought an online business; what should you do next? If you say it’s creating more content, you're totally wrong! The answer is to create an SEO strategy. 

Most people who buy businesses destroy them in the first year. That’s because they don’t know what SEO strategy to implement and, most importantly, how. 

In this highly anticipated episode, Jaryd Krause and Sophie Brannon will dive deep into SEO strategies to grow an online business. 

Sophie is an SEO specialist, industry speaker, and author from the UK. She has worked agency-side for the past 7 years, most recently as Client Services Director. She has led SEO campaigns for a range of businesses, from small startups to multinationals, in highly competitive industries including finance, health, and tech. Her focus isn’t on rankings. It’s about delivering ROI and showcasing the value of SEO as a digital channel—helping businesses better attract, engage, and convert their site visitors.

They have talked about several things, like why you shouldn’t focus on traffic alone when working on an SEO campaign. How do you start an SEO campaign at the top of the funnel and bring people in over time to your main goal? And what are the four main pillars of SEO?They also discussed the good UX looks for the website. How to do internal linking properly and not just check the box for including a few links in each post? What is multimodal search and how should you prepare your business for it?

Ready to create an SEO strategy that will boost your business? Better catch this episode and get gems of insight!

 

 

Episode Highlights

 

03:40 Why focus on results instead of rankings in SEO?

08:15 How can bloggers determine their goals before creating a strategy?

19:10 What are the four pillars of SEO?

25:48 Why do you need to be strategic with internal linking?

32:10 What is multimodal search?

36:50 How do you create content that benefits the target audience? 

Key Takeaways

 

➥ Sophie advises that the goal of an SEO strategy should connect to the business objectives. She provides insights for bloggers who monetize through ads or affiliate products, suggesting that they define quality traffic based on their specific goals. For instance, bloggers should consider what type of traffic is more likely to convert and focus on creating content tailored to different stages of the buyer's journey.

➥ Sophie discusses the importance of user experience (UX) in SEO and its impact on rankings. She highlights issues such as too many ads on a website, which can negatively affect user experience and potentially harm SEO rankings in the long term. She notes that while Google's current algorithm may not penalize such practices as much, they could become more significant ranking factors in the future.

➥ In modern times, people are now using multimodal search, which refers to the various ways people use search engines beyond traditional text-based queries. They use technologies like Google Lens, voice search, and AI-driven search experiences. Jaryd and Sophie both emphasize the importance of adapting SEO strategies to accommodate these changing search behaviors. 

 

 

About The Guest

 

Sophie is an SEO specialist, industry speaker, and author from the UK. She has worked agency-side for the past 7 years, most recently as Client Services Director. She has led SEO campaigns for a range of businesses, from small startups to multinationals, in highly competitive industries including finance, health, and tech. Her focus isn’t on rankings. It’s about delivering ROI and showcasing the value of SEO as a digital channel—helping businesses better attract, engage, and convert their site visitors.

 

 

Connect with Sophie Brannon

  ➥ https://sophiebrannon.com/

➥ https://twitter.com/SophieBrannon

 

 

Resource Links

 

➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/

➥ Download the Due Diligence Framework - https://bu

Want to gain more profit without extra marketing? Then, we’ve got you covered! 

For this podcast episode, Jaryd Krause has invited Marcia Riner, who is the CEO of Infinite Profit Consulting, a speaker, 3X author, podcast host, and a powerful visionary. Business owners come to her looking to increase their revenue, boost profit, and maximize the value of their business. She gets proven results with her powerful PROFIT BOOSTER™️ System. Marcia and her team bring years of business and financial expertise with an ‘outside the box’ style of creativity, which helps her clients exponentially grow their company and maximize its value.

They have talked about specific finances and things business owners need to change to be and be seen as more profitable for an exit and to also grow as a company. What are the strategies to get more leads with the same amount of effort and no extra marketing or ad spend?

They also dive into increasing conversions. How can good branding increase conversions, retention, and even AOV?

Lastly, Marcia shared about mindset (self-made and examples of how ego gets in the way of growth).

Are you ready to grow your online business? Dive into this episode and uncover the secrets to doubling your profits and maximizing the value of your business!

 

 

Episode Highlights

 

04:00 What is one of the weaknesses of most entrepreneurs?

10:40 What makes a business attractive to buyers?

14:40 How do I get more leads and convert them?

26:44 What are the strategies to retain your customers?

34:46 People want to buy to companies that share the same values as them.



Key Takeaways

 

➥ Marcia emphasizes the importance of assessing a business's financial health. She points out that many business owners often intertwine their personal expenses with business expenses for tax purposes, which can impact the perception of the business's profitability. She examines the cost of goods sold, operating costs, and pricing strategies to identify gaps and areas for improvement.

➥ Increasing profitability in businesses covers various aspects, including branding, messaging, lead generation, conversion rates, and client retention. Marcia emphasizes the importance of aligning your messaging with your ideal customers' needs and focusing on attracting or repelling potential clients to build a passionate and engaged audience.

➥ Regarding retention, Marcia emphasizes that it's more cost-effective to nurture existing clients than to acquire new ones. She highlights the need to provide ongoing value to your existing clients to strengthen the relationship and build trust. 

 

 

About The Guest

 

Marcia Riner is the CEO of Infinite Profit Consulting, a speaker, 3X author, podcast host, and a powerful visionary. Business owners come to her looking to increase their revenue, boost profit, and maximize the value of their business. She gets proven results with her powerful PROFIT BOOSTER™️ System. She is able to show her prospective clients a clear pathway to profit and a great ROI from working with her team before they decide to hire Infinite Profit Consulting.

Marcia and her team bring years of business and financial expertise with an ‘outside the box’ style of creativity, which helps her clients exponentially grow their company and maximize its value.

Marcia loves being active, traveling with her little dog, and meeting interesting people.



Connect with Marcia Riner

  ➥ https://www.infiniteprofitconsulting.com/

➥ https://www.30dayprofitbooster.com

➥ https://www.linkedin.com/in/marciariner

 

 

Resource Links

 

➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX

➥ Market Muse (Content Marketing Software) -