C4L Podcast - Live content with Brent Leary

I had been writing these summaries in 3rd person -- "Alan and Brent..." -- and I realized what I enjoy most about these conversations is they are personal. So no more of that. I really loved this conversation with Brent Leary. If there's one word to describe it, I would have to say "agility." If you're thinking about doing live content -- audio or video -- there's some great advice here. Brent is at the cutting edge of live content for business. In this episode Brent and I have a far ranging conversation about producing content, particularly audio and video. We discuss how "live" shouldn't be a four letter word, and how to adapt to the new modalities and technologies for communication. Brent also explains how live content is like DJ'ing, a collaboration. --- Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. He is the chair of CRM Evolution, CRM Magazine’s annual industry event. Leary's blog, Voices Carry, is featured on ZDNet Leary writes regularly for CRM magazine and co-hosts the CRM Playaz weekly video podcast. Leary is the architect behind the One-on-One interview series on SmallBizTrends.com. In addition to hosting each episode, he recruits guests and produces each weekly episode.