CALD Talks Episode 6: Engaging Multicultural Audiences through Language and Translation

The final episode of CALD Talks focuses on language and linguistic levellers within the spheres of communication, creativity, and messaging. Exploring how the power of language and translation delivers growth. We specifically examine how brands can enhance effectiveness and foster inclusivity by cultivating linguistic sensitivity.

We finally explore the practical steps involved in positioning a multicultural approach to marketing and communications as a strategic investment and a driver for business success.

This episode features:︎
✔︎ Leisa Bacon, Director of Audiences, ABC
✔︎ Tea Dietterich, Founder and CEO, 2M Language Services
✔︎ Reg Raghavan, CEO, CulturalPulse
✔︎ Nadia Cameron, CALD Talks Host

CALD Talks Podcast Series Overview:

CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens. 

Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We're on a mission to empower marketing teams with actionable insights. We're equipping marketers to not only reach but genuinely connect with Australia's diverse population.

Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population. 

More information here:
https://culturalpulse.com.au