Can Marketing Be Anti-Capitalist? with Joe Cardillo

Hi Y’all! 👋🏽 I am back to talk with social change communicator, Joe Cardillo (they/them), to talk about navigating social change and communications in our

Joe has an amazing perspective about communications and branding and how we can reshape our world through those mediums. As our tech landscape has incentivized inauthentic behavior, we discussed how organizations and movements can overcome disintermediation, disinformation, and the enshitification of the Internet.

“When we think about communicating organization to audience, we also need to think about it as just being in a relationship. Communication is important in any relationship.” - Sam

We also discussed:

• How ‘Discovery’ has been taken over by capitalist, profit-driven thought
• Building relationships outside of extractive fundraising
• Getting sucked into oversimplication of the Alexa-fying of our movements
• Enthusiastic Consent - rethinking relationships with mass communications
• The relief of unsubscribing to bad political emails and why I’m still subscribed to AOC and Corrie Bush’s listserv.

I hope you enjoy our conversation!

About Joe Cardillo

Joe Cardillo (they/them) is the founder of The Early Manager, a coaching and training company. Previously, they were a marketer, journalist, and operator in startups and tech for 14+ years, and have deep expertise in how to hire, build, and scale inclusive teams and operations. Joe also serves as a lead for Coffee + Creatives, community lead for the Albert's List Jobs & Career Community, and advisor to Black Remote She, NM Local News Fund, and Fundada Labs.

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About Sam & Roots of Change

Navigating heart-first activism & storytelling. We explore the 🌱 roots of our world to support organizations and activists 🥵 avoid burnout and 📚 tell empathetic stories that cultivate connections that 🌍 empower ✊🏽 social change. Sam Chavez is a storyteller, strategist, and curious human. She founded Roots of Change, a storytelling agency for activists, non-profits, and political organizations in 2020. Sam is a queer, white, LatinX activist who’s passionate about a livable planet & equitable societies.

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