6 episodes

If you're a cannabis company or operator ready to unlock the secrets of profitability, scale your business, or take your profits to new heights, this show is for you. We’ll share expert insights, industry trends, and actionable strategies to help you blaze a trail of success in the cannabis industry.

CannaBiz Success Show Summit Virtual CFO

    • Business
    • 5.0 • 1 Rating

If you're a cannabis company or operator ready to unlock the secrets of profitability, scale your business, or take your profits to new heights, this show is for you. We’ll share expert insights, industry trends, and actionable strategies to help you blaze a trail of success in the cannabis industry.

    How will the Reschedule Impact Cannabis Businesses? with Zach Huey

    How will the Reschedule Impact Cannabis Businesses? with Zach Huey

    Zach Huey, a cannabis business attorney at the Huey Law Firm, joins Guillermo as they discuss the impact of rescheduling on the industry, including effects on operators, investors, and state markets.
    Zach breaks down the dual market system in Missouri, which is aimed at protecting micro businesses from large operators, and the importance of vetting service providers for trust and transparency. He emphasizes the need for clear communication with investors, regulatory education, and understanding the nuances of the industry for long-term success now that the gold rush era is over, and we’ve entered the “sense” era.

    • 58 min
    Pricing, Profitability and Branding: Insight from MJ Unpacked’s George Jage

    Pricing, Profitability and Branding: Insight from MJ Unpacked’s George Jage

    In this not-to-be missed episode, Guillermo connects with George Jage, Co-Founder and CEO of MJ Unpacked—one of the industry’s most well-known and best-attended conferences. George discusses complexities of the cannabis industry, including pricing, profitability, and branding. The conversation details the evolution of cannabis consumption, the emergence of fast-acting products, and the significance of social settings in product development. Guillermo and George conclude with the challenges of advertising, the need for industry collaboration, and the potential effects of regulatory changes on investment and interstate commerce—highlighting the importance of advocacy in influencing political decisions and creating a level playing field in the market.

    • 50 min
    High Stakes: Navigating Federal Policy Changes in the Cannabis Industry with Aaron Smith

    High Stakes: Navigating Federal Policy Changes in the Cannabis Industry with Aaron Smith

    Aaron Smith, CEO of the National Cannabis Industry Association (NCIA), joins Guillermo to discuss the impact of potential federal policy changes on the cannabis industry, focusing on the benefits of rescheduling cannabis from schedule 1 to schedule 3. They address the tax challenges under the current classification and the importance of FDA guidance for state-legal cannabis businesses. Aaron calls for industry engagement in policymaking, including lobbying for retroactive tax relief for payments made under tax code 280E.

    • 41 min
    Cannabis Business Models for Success with Seth Yakatan

    Cannabis Business Models for Success with Seth Yakatan

    In this episode, Guillermo is joined by Seth Yakatan of Katan Associates for a freewheeling conversation. They discuss Seth's insights into the world of cannabis financing, different kinds of capital available to cannabis businesses, and the six distinct business models that have the potential to generate revenue in today's market. Seth discusses what he considers the top players in the cannabis industry, analyzes the Trulieve tax refund bombshell, and offers predictions for the year to come.

    • 44 min
    Cannabis Marketing and Sales with Wendy Campbell

    Cannabis Marketing and Sales with Wendy Campbell

    In this episode, Guillermo is joined by Wendy Campbell, VP of Sales at the premier cannabis event, MJ Unpacked. They discuss Wendy’s career path in the cannabis industry, the evolution of cannabis as a consumer packaged goods market, consumer behavior changes, and the significance of education and destigmatization. The conversation highlights the impact of regulation, the role of technology and data, the future of cannabis marketing and sales, and the importance of events like MJ Unpacked for industry networking. With MJ Unpacked approaching, Wendy offers tips for engaging at industry events and shares her vision for the future of the cannabis industry. Attending MJ Unpacked in April? Stop by booth 321 and check out Guillermo and the Summit Virtual CFO team!

    • 44 min
    The Power of Podcasting for Cannabis Businesses with Pat Helmer

    The Power of Podcasting for Cannabis Businesses with Pat Helmer

    Welcome to the 1st episode of the CannaBiz Success Show! In this inaugural episode, Guillermo welcomes Pat Helmers, an advocate for the cannabis industry and founder of Habanero Media. Pat discusses the power of podcasting for cannabis businesses and the benefits of interview-based podcasting. The conversation also covers current challenges and opportunities within the cannabis industry.

    • 46 min

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