29 min
Cannes Lions 2022: Unlocking the Power of Commerce with Retail Media Marketing Vanguard
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- Business
On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space.
This episode was recorded live during the Cannes Lions International Festival of Creativity on June 22, 2022.
Hosted on Acast. See acast.com/privacy for more information.
On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space.
This episode was recorded live during the Cannes Lions International Festival of Creativity on June 22, 2022.
Hosted on Acast. See acast.com/privacy for more information.
29 min