266 episodes

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.
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Marketing Vanguard Adweek Podcast Network

    • Business
    • 4.7 • 119 Ratings

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.
Hosted on Acast. See acast.com/privacy for more information.

    Creating Value Through Design: Mauro Porcini's Vision for PepsiCo

    Creating Value Through Design: Mauro Porcini's Vision for PepsiCo

    On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.
    During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.
    He also discusses the importance of aligning design with business goals and the iterative nature of the design process.

    Hosted on Acast. See acast.com/privacy for more information.

    • 32 min
    Going Beyond the Aisles: The Evolution of Marketing at Instacart with CMO Laura Jones

    Going Beyond the Aisles: The Evolution of Marketing at Instacart with CMO Laura Jones

    Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.
    On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart.
    Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success.


    Hosted on Acast. See acast.com/privacy for more information.

    • 32 min
    Unveiling the Heart of Marketing: A Conversation with Marissa Thalberg

    Unveiling the Heart of Marketing: A Conversation with Marissa Thalberg

    On this week's episode of Marketing Vanguard, Jenny sits down with Marissa Thalberg, Chief Marketing and Communications Officer at SeaWorld.
    During the conversation, Thalberg discusses the multifaceted essence of marketing leadership, the importance of creativity beyond traditional bounds, and having a holistic approach to business strategy.
    This conversation was recorded in January during Adweek Outlook 2024.

    Hosted on Acast. See acast.com/privacy for more information.

    • 21 min
    From Rebranding to Reinvention: The Marketing Journey of QUAD CMO Josh Golden

    From Rebranding to Reinvention: The Marketing Journey of QUAD CMO Josh Golden

    On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.
    During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful actions from marketers. Golden shares his journey from the entertainment industry to agency and brand roles, focusing on his passion for helping brands evolve and identifying golden opportunities for growth.
    They also discuss the role of a CMO in today's landscape and the need for adaptability and continuous learning, especially in light of economic uncertainties and shifting market dynamics while embracing new technologies like AI.

    Hosted on Acast. See acast.com/privacy for more information.

    • 37 min
    Exploring the Creative Landscape: Insights from Squarespace CCO David Lee

    Exploring the Creative Landscape: Insights from Squarespace CCO David Lee

    On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities.
    During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity, and personal brand representation as core pillars of its mission. They discuss the brand's presence at the Super Bowl and how their marketing initiatives expand beyond the Big Game. He also shares why he believes that creativity is inherent to all and that it will play an increasingly vital role in the future of work.

    Hosted on Acast. See acast.com/privacy for more information.

    • 27 min
    BONUS: Why Edward Norton Thinks Ad-Supported Streaming Is the Future

    BONUS: Why Edward Norton Thinks Ad-Supported Streaming Is the Future

    During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers.


    Hosted on Acast. See acast.com/privacy for more information.

    • 45 min

Customer Reviews

4.7 out of 5
119 Ratings

119 Ratings

ArlieLP ,

A Marketing Must Listen

Jenny and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Jenny - keep up the great work!

Dan1777999877 ,

So. Much. Gold.

CMO Moves has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! SO many incredible conversations with marketing leaders who bring so much experience to the table, and I love that there are always actionable tidbits and takeaways during each episode. Highly recommend checking this show out - you won’t be disappointed!

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