The Grow Fast Podcast

Mark Shriner
  • 5.0 (6)
  • BUSINESS
  • UPDATED WEEKLY
The Grow Fast Podcast

The Grow Fast Podcast talks to leading sales, marketing, and business development professionals about how companies can accelerate sales, optimize marketing, and grow their businesses fast!

  1. 5 DAYS AGO

    Using Transparency to Sell More

    This episode of the Grow Fast Podcast featuring Todd Caponi, an award-winning sales leader and author of The Transparency Sale and The Transparent Sales Leader, explored the evolving principles of sales and the critical role of transparency in fostering trust and long-term success. Todd, whose expertise spans sales methodology, learning theory, and decision science, shared insights from his research on sales history, emphasizing that while technology and tools have advanced, the core principles of sales—focused on service and guiding buyers—have remained consistent over centuries. He discussed how the overwhelming availability of information has made the buying process harder for customers and how sales professionals can embrace transparency to guide them more effectively. Todd introduced the concept of "flawesome" salesmanship, where companies openly acknowledge their imperfections, fostering trust and accelerating decision-making. With a track record that includes helping a technology company achieve a successful IPO and a $3B exit, as well as winning the American Business "Stevie" Award for VP of Worldwide Sales of the Year, Todd's insights are grounded in proven success. Another major topic was Todd's "5F Framework" for revenue leadership, which emphasizes focus, field, fundamentals, forecasting, and fun. He explained how this structure helps sales leaders plan effectively, maintain consistency, and optimize team performance. Todd also shared examples from his workshops and leadership programs, designed to equip teams with actionable tools for improving communication, qualification, and negotiation. The discussion wrapped up with a look at how technology, including AI, can enhance sales processes when used through the lens of service rather than scale, encouraging sales professionals to prioritize genuine connections over automation. You can watch the video of the Grow Fast Podcast with Todd Caponi here:   Youtube  TODD CAPONI  www.toddcaponi.com   The Grow Fast Podcast is brought to you buy Breeze Docs, the fastest, easiest, and most cost-effective way for SMBs to respond to RFPs.  Breeze Docs  https://www.breezedocs.ai/

    49 min

  2. 12/18/2024

    Maximizing Online Ad Spend

    This episode of the Grow Fast Podcast featuring Ralph Burns, the Founder & CEO of Tier 11, the world’s leading client-centric digital marketing agency, author of Virtual Boss: A Practical Guide for Masterfully Leading and Managing Remote Teams, and a sought-after speaker and authority in the marketing and business community, also co-host of the Perpetual Traffic Podcast, delved into innovative strategies for maximizing digital marketing impact. Ralph introduced the "conversion engine," a comprehensive framework integrating traffic, creative strategies, and post-click optimization, all seamlessly linked by a robust data system to ensure near-perfect ad visibility. He discussed the alarming statistic that 76% of digital ad budgets are wasted and explained how Tier 11's data-driven methods help businesses eliminate inefficiencies and achieve scalable success. Ralph underscored the critical role of new customer acquisition (NCAC) as a key performance metric, cautioning against over-reliance on recycled warm traffic, which many agencies prioritize at the expense of growth.  Another major focus was the adoption of cutting-edge tools and technologies to counteract challenges posed by evolving privacy laws and data restrictions. Ralph highlighted the BlotOut platform, an edge server technology that captures user behavior and builds first-party data pools to fill gaps left by cookie blockers and privacy compliance. He shared compelling success stories of clients who achieved significant growth through optimized campaigns and reduced ad costs using such innovations. The discussion concluded with insights into Tier 11's unique long-form content strategy, which leverages podcasts and videos to deliver value, build trust, and create meaningful connections with their ideal customer profile (ICP), ultimately driving long-term business relationships and sustained growth.  You can watch the video of the Grow Fast Podcast with Ralph Burns here:   Youtube https://youtu.be/cwIehoe-zbQ Tier Eleven  www.tiereleven.com   The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.  Breeze  https://www.breezedocs.ai/

    59 min

  3. 12/11/2024

    Building High Trust Sales Teams

    This episode of the Grow Fast Podcast featuring Amy Evans, Fractional CRO and Host of the Women in Sales Leadership Podcast, primarily focused on the importance of building high-trust teams and fostering motivation within sales organizations. Amy shared her leadership journey, highlighting how vulnerability and genuine connections with team members are critical for creating a supportive and high-performing environment. She emphasized the value of trust-building exercises, like life story mapping, to develop deeper relationships among team members and encourage collaboration. Amy also shared her transition into leadership roles, detailing the lessons she learned, such as setting boundaries and earning respect, while navigating the challenges of managing peers as a leader.  Another key topic was the significance of empowering teams and fostering a sense of ownership. Amy discussed how she involved her team in decision-making processes to generate innovative ideas and train future leaders. She also emphasized the importance of encouraging individual motivation and celebrating small wins, such as securing key meetings, to maintain morale and drive progress. Additionally, Amy shared insights into her fractional CRO role, explaining how she collaborates with multiple organizations to design actionable go-to-market strategies, ensuring scalability and credibility with both customers and investors. Her approach highlights the importance of balancing strategic leadership with the flexibility to adapt to diverse organizational needs.  You can watch the video of the Grow Fast Podcast with Amy Evans here:   Youtube  https://youtu.be/llYzAuGdLlg Market Intent  www.marketintent.ai   The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.  Breeze  https://www.breezedocs.ai/

    1h 1m

  4. 12/02/2024

    Online Marketing in South Korea

    This episode of The Grow Fast Podcast featuring Hyein Yoon, Founder of HY Marketing and a globally recognized marketing expert, focused on the unique challenges and strategies for entering the South Korean market. Hyein highlighted the importance of understanding local platforms like Naver, KakaoTalk, and Naver Cafe, which are integral to connecting with Korean audiences. She explained that while global platforms like Instagram and YouTube are also popular, they must be used strategically alongside local tools for effective brand penetration. Hyein emphasized the need for businesses to customize their content for Korean audiences, noting that a direct translation of global marketing strategies often falls short in resonating with local consumers.  Another key topic was the role of SEO and influencer marketing in launching successful campaigns. Hyein shared examples of international brands entering the Korean market, such as a client transitioning from Costco Taiwan to Costco Korea, and how her team used a 90-day strategy incorporating SEO, influencer partnerships, and localized social media content. She also discussed the cautious but growing adoption of AI in marketing, with tools like ChatGPT and local AI platforms being used to enhance content creation while retaining a human touch. Throughout the conversation, Hyein underscored the importance of patience and adaptability, as success in South Korea requires a nuanced, long-term approach to build trust and engagement with local consumers.  You can watch the video of the Grow Fast Podcast with Hyein Yoon here:  ‍Youtube https://youtu.be/2Z1QOcxhu8Y  HYEIN YOON  www.hyeinyoon.com   The Grow Fast Podcast is brought to you buy Breeze Docs, the fastest, easiest, and most cost-effective way for SMBs to respond to RFPs. Breeze Docs https://www.breezedocs.ai/

    35 min

  5. 11/21/2024

    Booking More Demos and Closing More Deals with Mor Assouline of Demo to Close

    This episode of the Grow Fast Podcast featuring Mor Assouline, Founder of Demo to Close and a Sales Trainer and Coach for SMB AEs and SaaS companies, primarily focused on the transformative power of effective sales training and coaching. Mor shared insights into his unique approach, emphasizing the importance of "unselling," where sales professionals create healthy friction by questioning prospects’ needs, fostering trust and stronger buyer engagement. He explained how SaaS sales, unlike traditional B2B sales, require a customer-centric approach to reduce churn and ensure long-term value. The discussion also highlighted the value of processes like CRM audits, talk track libraries, and tailored onboarding programs to build efficient and resilient sales teams.  Another key topic was the importance of building a personal brand and leveraging content to establish credibility in competitive markets. Mor advocated for strategies like engaging with prospects on LinkedIn to build familiarity before cold outreach and creating value through podcasts or other branded content. He also stressed the importance of mental resilience and self-reflection for sales professionals, recommending practices like journaling, visualization, and gratitude to maintain focus and motivation. Mor’s insights reinforced the need for adaptability and personal growth as cornerstones of long-term success in sales.  You can watch the video of the Grow Fast Podcast with Mor Assouline here:  ‍Youtube https://youtu.be/7DN22kVu-nc  Demo to Close  www.demotoclose.com   The Grow Fast Podcast is brought to you buy Breeze Docs, the fastest, easiest, and most cost-effective way for SMBs to respond to RFPs. Breeze Docs https://www.breezedocs.ai/

    49 min

  6. 11/06/2024

    Optimizing RFP Responses with Caryn Dean of Once Upon an RFP

    This episode of the Grow Fast Podcast featuring Caryn Dean, Chief Executive Officer & Founder of Once Upon an RFP, primarily focused on navigating the RFP process and strategies for success in government, commercial, and grant proposals. Caryn discussed the stability that RFP-based contracts bring to businesses, especially those in industries with long sales cycles. She emphasized that, beyond simply answering questions, a winning proposal requires a strong strategy that showcases a company's unique value proposition. Caryn also highlighted how a well-crafted capability statement serves as a resume for the business, differentiating it from generic marketing brochures and helping potential clients quickly assess fit.  Another central topic was Caryn’s approach to engaging with clients across industries and company sizes, from small businesses to Fortune 500 companies. She shared her philosophy of adapting the proposal process based on client needs, offering both project-based and long-term consulting support. Caryn also discussed best practices in vendor registration and the importance of aligning proposal content with audience expertise, focusing on clear and accessible language. To close, Caryn provided practical advice for small and medium businesses on vendor registration strategy, resources for RFP sourcing, and techniques to maintain communication with procurement teams throughout the RFP lifecycle.  You can watch the video of the Grow Fast Podcast with Caryn Dean here:  ‍Youtube  https://youtu.be/tjLWeMACA-M Once Upon an RFP https://onceuponanrfp.com/ The Grow Fast Podcast is brought to you buy Breeze Docs, the fastest, easiest, and most cost-effective way for SMBs to respond to RFPs. Breeze Docs https://www.breezedocs.ai/

    30 min

  7. 10/29/2024

    Capturing Attention and Gaining Trust with Scott Leese

    This episode of the Grow Fast Podcast featuring Scott Leese, CEO & Founder of Scott Leese Consulting, a Fractional CRO, GTM Advisor, and sales expert, focused primarily on the challenges of modern sales in a digital landscape where attention and trust have become scarce resources. Scott discussed how the shift away from traditional phone and email outreach has prompted sales professionals to rethink their strategies for connecting with prospects. Building a robust network on LinkedIn, creating engaging content, and leveraging referrals were highlighted as essential practices to maintain visibility and build trust. Scott shared his own approach to networking, emphasizing the importance of consistent engagement and thoughtful outreach to develop meaningful connections.  Another key theme was the importance of adaptability in a rapidly changing sales environment. Scott advised startups and salespeople to hone their Ideal Customer Profile (ICP) and focus on building genuine relationships rather than relying solely on automated tools. He stressed the value of referrals and partnerships as powerful growth channels and encouraged sales professionals to invest in their skills, stay updated on trends, and embrace continuous learning. Scott’s insights underscored the idea that the future of sales lies in a balance of digital acumen, network-building, and resilience in navigating constant change.  You can find the video version of the episode of the Grow Fast Podcast with Scott Leese here:  ‍Youtube  https://www.youtube.com/watch?v=bwbLq101mIY   The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.  Breeze  https://www.breezedocs.ai/

    43 min

  8. 10/21/2024

    RFPs - Writing to Win with Melina Cardenas

    This episode of The Grow Fast Podcast featuring Melina Cardenas, a professional proposal writer and project manager, primarily focused on best practices for writing successful proposals, especially for government contracts. Melina shared her insights into the complex and often overlooked world of RFP (Request for Proposal) writing, emphasizing the importance of understanding the procurement process, creating structured responses, and building strong internal alliances. She explained that proposal writing is a team effort, requiring input from various departments to ensure compliance and meet technical requirements. Melina also highlighted the critical decision-making process of whether to pursue an RFP, advising companies to assess their capacity and the RFP’s alignment with their expertise before committing. Another key discussion point was the role of tools and strategies for streamlining the proposal writing process. Melina discussed her experience using databases and AI tools to organize past proposals, allowing for quicker turnaround times on new submissions. She emphasized the importance of clear communication within the team and with RFP issuers, including maintaining consistency in writing style and leveraging graphics to enhance readability and engagement. The conversation also covered strategies for building relationships with government entities and following up on RFPs, noting the value of seeking debriefs whether or not a proposal is successful.   You can find the video of this episode of The Grow Fast Podcast with Melina Cardenas here:  ‍YouTube https://www.youtube.com/watch?v=9pfDnWJjfb4&t=295s   The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.  Breeze  https://www.breezedocs.ai/

    32 min
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5
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About

The Grow Fast Podcast talks to leading sales, marketing, and business development professionals about how companies can accelerate sales, optimize marketing, and grow their businesses fast!

Information

  • Creator
    Mark Shriner
  • Years Active
    2023 - 2025
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    The Grow Fast Podcast

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