The Current Report

The Current
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The Current Report

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.

  1. Streaming, Google and podcasts: Recapping the year in ad tech

    HACE 2 DÍAS

    Streaming, Google and podcasts: Recapping the year in ad tech

    It’s the final episode of The Current Report for the year, so we’re recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google’s antitrust cases, the state of news advertising and the landmark year for podcasting. To help us get a handle on this dramatic year in ad tech who better than Lou Paskalis. Lou has decades of experience in the advertising industry as an executive for American Express, Bank of America and the trade body MMA Global.

    21 min
  2. The Omnicom IPG merger and agencies in the 21st century

    16 DIC

    The Omnicom IPG merger and agencies in the 21st century

    The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world. Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal.

    12 min
  3. Why the Walmart VIZIO deal opens up whole new world of advertising

    9 DIC

    Why the Walmart VIZIO deal opens up whole new world of advertising

    Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs. Walmart can match its shopping transaction data with Vizio’s data on who’s watching what to make things like ad targeting much more precise. And that’s a big deal for the retailer, as almost a third of its operating income in the last quarter, about 2 billion dollars, came through advertising. This sets up Walmart’s business of the future. Joel Cox, co-founder and EVP of innovation and strategy at media agency Strategus, breaks down this fusing of retail media and streaming on this week's episode of The Current Report. Cox says this deal is bigger than might initially meet the eye because non-endemic advertisers can connect to Walmart and Vizio's data to leverage their strategies.

    13 min
  4. Unpacking Google, DOJ closing arguments and future fallout

    2 DIC

    Unpacking Google, DOJ closing arguments and future fallout

    The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week. Next up – a decision in the case from the Judge presiding in the case, Judge Leonie Brinkema. Judge Brinkema said she expects to have a decision by the end of the year, but that could get pushed out to the start of next year. To get a better sense of what the closing arguments were like in person I’m bringing on Jason Kint, who has followed the case closely throughout. Kint is the CEO of Digital Content Next, a trade group for digital content providers.

    9 min
  5. The historic proposals to break up Google's search monopoly

    25 NOV

    The historic proposals to break up Google's search monopoly

    The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet. The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it’s leaving the door open for Android to be sold as well. Search advertising accounted for over $49 billion in revenue last quarter in Alphabet’s latest earnings report, 75% of its total ad sales. The DOJ says it aims to level the playing field to correct the search monopoly Google maintains. Google calls the DOJ’s proposal, “unprecedented government overreach.” Ultimately Judge Amit Mehta will rule on the official remedies, which he’s expected to do next summer. There is a lot to talk about with this search case and how it ties into the other Google antitrust trial focused on adtech, where closing arguments begin today. Arielle Garcia, director of intelligence at ad watchdog Check My Ads has been following both cases and joins the show to break down her top takeaways and what the future could hold.

    12 min
  6. SMBs gifted with retail data this holiday shopping season

    18 NOV

    SMBs gifted with retail data this holiday shopping season

    The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year. Here’s a number you might not recognize – small businesses make up 99% of all businesses in the U.S., consistently accounting for around 40% of America’s GDP. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Podcast to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies.

    9 min
  7. How an AI model correctly predicted the president 3 elections in a row

    11 NOV

    How an AI model correctly predicted the president 3 elections in a row

    Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid. One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights. So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles. Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car. To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report.

    10 min
  8. Changing the perception of advertising alongside news with hard data

    4 NOV

    Changing the perception of advertising alongside news with hard data

    On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news. This continues the expanding trend of news deserts we’ve seen over the years, as now more than half of counties in the U.S. have one or zero local news outlets. Still, the report finds there is some room for optimism. 81 standalone digital local news sites opened in 2023, increasing the total number of those sites to 740. A persistent challenge for news publishers has been capturing advertisers dollars. Multiple recent studies are hoping to turn that tide, showing it’s safe and valuable to advertise alongside news coverage. The latest success story comes up north in Canada, where Dentsu found some big time results for the effectiveness of local news. The holding company's VP of performance and platforms, Fil Lourenco, shared those results with me during our conversation.

    11 min
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.

Información

  • Creador
    The Current
  • Años de actividad
    2023 - 2024
  • Episodios
    83
  • Clasificación
    Apto
  • Copyright
    © 2023 The Current Podcast
  • Mostrar sitio web
    The Current Report

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