Mountain & Prairie with Ed Roberson

Ed Roberson
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Mountain & Prairie with Ed Roberson

A podcast about the people shaping the future of the American West—its land, communities, and culture. • Hosted by conservationist Ed Roberson, Mountain & Prairie features in-depth conversations with leaders, innovators, and changemakers—conservationists tackling environmental challenges, authors and historians preserving the West’s stories, artists capturing the region’s spirit, entrepreneurs building place-based businesses, outdoor athletes pushing human limits, and more. Through engaging, down-to-earth discussions, Ed explores their journeys, hard-earned wisdom, and lessons learned. • Each episode offers inspiration and insight—whether a story of resilience, a fresh take on conservation, or practical lessons in leadership, creativity, and problem-solving. It’s a space for meaningful conversations about the land, the people, and the ideas shaping the modern West.

  1. Aaron Citron: Crafting Conservation Policy in a Changing West

    1 天前

    Aaron Citron: Crafting Conservation Policy in a Changing West

    Aaron Citron is the Associate Director of External Affairs at The Nature Conservancy, where he leads state-level policy engagement across Colorado. His work spans a wide array of conservation priorities, including water management, healthy forests, renewable energy siting, and partnerships with private landowners and tribal nations. Aaron plays a key role in bridging on-the-ground conservation efforts with the legislative and regulatory frameworks that support them. He also helps shape TNC’s strategy around climate and energy policy, working to ensure a rapid but responsible transition to renewable infrastructure. Aaron grew up in Tucson, Arizona, where early exposure to the desert landscape—and its vital, limited water resources—sparked a lifelong interest in the natural world. After studying history and political science at Emory University, he returned west for law school at the University of Arizona, focusing on water and land use law. His career has taken him from local land trusts to national NGOs like Environmental Defense Fund, always at the intersection of policy, place, and practical impact. Along the way, he’s built a reputation for thoughtful, collaborative work that reflects both his legal background and his deep connection to the West. In our conversation, Aaron shares a detailed look at how conservation policy gets made—from coalition-building and legislative drafting to navigating complex stakeholder relationships. We discuss examples like Colorado’s response to Clean Water Act rollbacks and new tools to support in-stream flows on the Yampa River. He talks about the balance between urgency and patience, the importance of trust in long-term conservation, and how calm, clearheaded engagement can shape better outcomes. It’s a compelling look at the behind-the-scenes work that makes public-facing conservation efforts possible. Be sure the check out the episode notes for a full list of everything we discussed and links to everything. Thanks to Aaron for this conversation and thank you for listening. Enjoy! --- Aaron Citron Full episode notes and links: https://mountainandprairie.com/aaron-citron/ --- This episode is brought to you in partnership with the Colorado chapter of The Nature Conservancy and TNC chapters throughout the Western United States. Guided by science and grounded by decades of collaborative partnerships, The Nature Conservancy has a long-standing legacy of achieving lasting results to create a world where nature and people thrive. During the last week of every month throughout 2025, Mountain & Prairie will be delving into conversations with a wide range of The Nature Conservancy’s leaders, partners, collaborators, and stakeholders, highlighting the myriad of conservation challenges, opportunities, and solutions here in the American West and beyond. To learn more about The Nature Conservancy’s impactful work in the West and around the world, visit www.nature.org --- TOPICS DISCUSSED: 3:15 – Starting at the beginning, growing up in Tucson 7:42 – Underrated Arizona 11:23 – From environmental history to law school 15:22 – After law school, including a TNC internship 18:11 – Landing at the Arizona Land and Water Trust 21:24 – Path to TNC 24:06 – Aaron’s role at TNC 27:42 – Clean Water Act protection project 33:40 – Getting the information to the people 35:29 – Yampa River Fund 40:39 – What makes someone good at policy work? 46:11 – The power of relationships 49:00 – Federal versus state policy focuses 53:40 – Remaining calm 57:21 – Book recs 1:01:53 – Parting thoughts --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

    1 小時 6 分鐘
  2. David Cronenwett - Lessons from Jiu-Jitsu, On and Off the Mats

    3月10日

    David Cronenwett - Lessons from Jiu-Jitsu, On and Off the Mats

    David Cronenwett is the owner of Helena Brazilian Jiu-Jitsu and a third-degree black belt under American Jiu-Jitsu legend Rafael Lovato Jr. David started his Jiu-Jitsu journey in Seattle in 1996, back when finding a place to train was like stumbling upon a secret society. Over the years, he’s not only refined his own game but has shared this art with hundreds of students in Montana’s capital city since opening his academy in 2016. But David’s path to Jiu-Jitsu wasn’t exactly a straight shot. He grew up in New Jersey, made his way west to study classical guitar at Cornish College of the Arts in Seattle right as the grunge scene was taking over, and eventually found himself in Montana, drawn by the wilderness and a deep-rooted need for something more. That “something more” turned out to be a mix of conservation work, backcountry living, and, of course, Jiu-Jitsu—an art that would come to define much of his life. In this conversation, we go deep into the philosophy of Jiu-Jitsu: why it grabs certain people and won’t let go, how it humbles you, how it teaches you to remain calm under pressure, and how it can serve as a vehicle for self-improvement. But beyond that, we explore how Jiu-Jitsu teaches lessons that stretch far beyond the mats—lessons about patience, resilience, adaptability, and how to wisely face challenges in life. We also talk about the importance of culture in an academy, how a good training environment can shape people beyond the gym, and how the shared purpose and community of Jiu-Jitsu has a way of bringing together folks from all walks of life. And for those of you who might be on the fence about trying Jiu-Jitsu, David has plenty to say about why it’s never too late to start and how it can change not just how you move, but how you see the world. So whether you’re a seasoned grappler or just curious about what makes this martial art so addictive, there’s a lot to learn from this conversation. Enjoy! --- Helena Brazilian Jiu Jitsu Full episode notes and links: https://mountainandprairie.com/david-cronenwett/ --- TOPICS DISCUSSED: 2:15 - Getting to know David 4:30 - Seattle to Montana 6:30 - And from music to conservation 7:45 - Early outdoor interests 10:00 - First Jiu-Jitsu memories 12:30 - Getting into Jiu-Jitsu 16:30 - What is it about Jiu-Jitsu? 21:00 - Community on the mat 26:45 - Importance of having new trainees 29:45 - Where the growth happens 31:30 - Maintaining culture 35:30 - Lessons from practicing and teaching 42:30 - Obsessive types 45:15 - Not for the bullies 47:30 - Maintaining the practice as life goes on 53:30 - Self-defense as an insurance policy 1:01:00 - What Jiu-Jitsu gives you 1:04:45 - Losing ego 1:08:45 - Peaks and valleys 1:12:30 - Not about the belts 1:14:45 - Book recs 1:21:30 - Thoughts on therapy 1:23:45 - Parting words --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

    1 小時 26 分鐘
  3. Helen Augare Carlson & Dylan DesRosier – Land, Language, and Stewardship in the Blackfeet Nation

    2月28日

    Helen Augare Carlson & Dylan DesRosier – Land, Language, and Stewardship in the Blackfeet Nation

    Helen Augare Carlson and Dylan DesRosier are leaders, community builders, and proud members of the Blackfeet Nation. Helen, the Chair of the Piikani Studies Division at Blackfeet Community College, has dedicated over two decades to education, cultural preservation, and building pathways for future generations. Dylan, the Blackfeet Program Manager with The Nature Conservancy, brings a wealth of experience in conservation work rooted in respect for Indigenous knowledge and long-term community collaboration. In addition to their official roles, they both wear many hats when it comes to serving their communities—mentoring youth, engaging in policy discussions, telling stories, and working on grassroots initiatives that strengthen cultural and environmental resilience. In this episode, we explore the profound relationships between land, language, and stewardship. Helen shares the moving story behind her Blackfoot name, Dylan reflects on his time working in Glacier National Park and how it shaped his conservation approach, and we dig into the groundbreaking Chief Mountain Initiative—an effort that weaves together conservation, education, and cultural revitalization. We also discuss the evolving role of conservation organizations, TNC's comprehensive approach to supporting Blackfeet initiatives, the importance of holistic thinking, and why Indigenous leadership is crucial for the future of land stewardship. As usual, we wrap up with some incredible book recommendations that will deepen your understanding of these topics long after the episode ends. This conversation is rich with wisdom, humor, and insight, and Helen and Dylan make quite a team, bringing their unique expertise and shared passion for their community to this important discussion. I’m so excited for you to hear it. So let’s dive in—here’s my conversation with Helen Augare Carlson and Dylan DesRosier. --- Helen Carlson Dylan DesRosier Full episode notes and links: https://mountainandprairie.com/helen-dylan/ --- This episode is brought to you in partnership with the Colorado chapter of The Nature Conservancy and TNC chapters throughout the Western United States. Guided by science and grounded by decades of collaborative partnerships, The Nature Conservancy has a long-standing legacy of achieving lasting results to create a world where nature and people thrive. During the last week of every month throughout 2025, Mountain & Prairie will be delving into conversations with a wide range of The Nature Conservancy’s leaders, partners, collaborators, and stakeholders, highlighting the myriad of conservation challenges, opportunities, and solutions here in the American West and beyond. To learn more about The Nature Conservancy’s impactful work in the West and around the world, visit www.nature.org --- TOPICS DISCUSSED: 3:03 - Introductions, starting with Helen 7:18 - Helen’s Blackfeet names 12:18 - When to use “Blackfoot” or “Blackfeet” 13:33 - Dylan’s bio and Blackfeet name 17:48 - Community health and education 23:03 - Why Dylan wanted to plug into TNC 26:48 - Blackfeet connection to land 30:33 - Helen’s thoughts on TNC 36:03 - Face-to-face trust 38:48 - Chief Mountain initiative 45:48 - Measuring progress on a huge timeframe 50:48 - Progress in Helen’s view 56:03 - Like biodiversity, human diversity is important, too 1:01:03 - What Dylan’s learned from Helen 1:03:03 - And what Helen’s learned from Dylan 1:06:33 - Book recs 1:12:33 - Parting words 1:15:03 - A Land Back addendum --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

    1 小時 17 分鐘
  4. George Hodgin Returns – Risk-Taking, Leadership, and the Future of Cannabis

    2月20日

    George Hodgin Returns – Risk-Taking, Leadership, and the Future of Cannabis

    George Hodgin is a former Navy SEAL turned entrepreneur who is revolutionizing the world of medical cannabis research. George is the founder and CEO of BRC - Biopharmaceutical Research Company, one of the only federally legal cannabis research organizations in the United States. His company is leading the charge in developing safe, regulated, and scientifically-backed cannabis-based therapeutics—offering alternatives to opioids and other pharmaceutical treatments. This is George’s second time on the podcast—our first conversation was almost exactly five years ago, back when his company was in its early stages, the pandemic was just beginning, and he was navigating the uncharted waters of federal cannabis regulations. Since we last spoke, BRC has made huge strides—partnering with leading medical institutions, earning FDA orphan drug designation, and paving the way for legal, cannabis-based medications. If you haven’t already, I highly recommend going back and listening to that first episode, where George shares the full story of his fascinating career trajectory—his time as a Navy SEAL, his MBA at Stanford, and his undergraduate experience as a Morehead-Cain Scholar at the University of North Carolina. That conversation is a great companion to this one and provides even more insight into his unique journey. In this episode, George and I dive into the evolution of BRC, the shifting cultural and political landscape around cannabis, and what it’s like balancing an entrepreneurial mindset with the slow, methodical world of federal drug approval. We also talk leadership, risk assessment in business and combat, humility vs arrogance, and what it's been like to watch his wife, bestselling author and culinary powerhouse Caroline Chambers, build an incredible career of her own. Be sure to check out the episode notes for a full list of everything we discussed, plus links to resources, books, and more. George is one of the most insightful, driven, and humble people I know, and I always learn a ton from our conversations. Whether you're interested in business, science, leadership, or just a great story of perseverance and innovation, this episode has something for you. Hope you enjoy! --- George Hodgin Biopharmaceutical Research Company George’s first M&P episode Caroline Chambers Full episode notes and links: https://mountainandprairie.com/george-hodgin-2/ --- TOPICS DISCUSSED: 2:36 – Reconnecting with George 3:51 – George’s BRC elevator pitch 6:51 – City of Hope collaboration 10:36 – Choosing partnerships and plans 13:36 – What makes a successful idea 16:06 – Company mechanics 18:21 – Energy balance 22:06 – Cannabis in the name 23:51 – Cannabis sentiments culturally shifting 26:36 – But not legally 28:06 – Regulations and competition 32:21 – Different schedules of drugs 36:36 – Betting on the idea versus the team 41:21 – Risk framework 46:51 – When do you stop planning? 51:06 – Favorite failure 55:36 – Not seeing the forest for the trees 59:06 – Does cockiness play a role? 1:02:06 – George’s wife’s cooking journey 1:07:06 – General Mattis’ influence 1:08:51 – Book recs 1:11:06 – Parting words, asking Ed a question --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

    1 小時 17 分鐘
  5. Ivan McClellan Returns - From Behind the Lens to Center of the Arena

    2月13日

    Ivan McClellan Returns - From Behind the Lens to Center of the Arena

    Ivan McClellan is a photographer, writer, and storyteller who’s shining a light on Black cowboy culture in a way that’s never been done before. When we first talked back in 2020, Ivan was in the early stages of immersing himself in this world—capturing rodeos, meeting cowboys, and telling stories that had largely been overlooked. Now, nearly five years later, he’s once again forging his own path by creating Eight Seconds Rodeo, an electrifying, high-stakes event that’s bringing some of the best cowboys and cowgirls in the country together to compete for serious prize money, all while celebrating a rich and important legacy. In this episode, Ivan shares the inspiring story of how Eight Seconds Rodeo came to life—from a passion project sparked by tragedy to a must-see event that’s redefining the rodeo world. We dig into the challenges of launching something this big from scratch, the power of storytelling to shift culture, and what it means to build something bigger than yourself. Ivan also talks about his new photography book, his creative process, and how he stays grounded while juggling everything he’s got going on. If you haven’t already, I’d encourage you to go back to our first podcast conversation, where we discuss Ivan’s early life and upbringing, as well as his journey into professional photography and the world of Black rodeo. It’s super inspiring to see how his career has grown and evolved over the last few years– and also to see how he’s continued to be such a humble, hard-working family man.  Whether you’re a longtime rodeo fan or just love hearing stories about people chasing big, meaningful dreams, this conversation is for you. As always, you can find links to Ivan’s work, Eight Seconds Rodeo, his book, and our first conversation in the episode notes. And if you’re near Portland or Philadelphia in 2025, do yourself a favor and check out one of his rodeos. You won’t regret it. Thank you for listening, and I hope you enjoy this conversation with Ivan McClellan! --- Eight Seconds Eight Seconds Rodeo Ivan on Instagram Ivan’s first appearance on M&P A long list of excellent press on Ivan and Eight Seconds Full episode notes and links: https://mountainandprairie.com/ivan-mcclellan-2/ Support M&P on Patreon --- TOPICS DISCUSSED: 3:20 - Checking in with Ivan 7:05 - Eight Seconds Rodeo beginnings 9:35 - Knowing Ouncie 14:35 - The first step and conquering doubt 16:05 - Choosing Portland 18:35 - Someone to run the rodeo 22:50 - Stories of the first rodeo 26:50 - Year two 29:05 - What’s in store for 2025 32:35 - Balancing helping others and being the face 38:05 - The driving force 39:20 - The story of Ivan’s photography book 46:35 - Is a written book in store? 48:20 - Wearing a cowboy hat 52:35 - For more info on Ivan --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

    55 分鐘
  6. Betsy Gaines Quammen Returns - Myths, Curiosity, and Human Connection (Live at the Old Salt Festival)

    2月7日

    Betsy Gaines Quammen Returns - Myths, Curiosity, and Human Connection (Live at the Old Salt Festival)

    Betsy Gaines Quammen is a Montana-based historian and writer whose work explores the history and myths of the American West and how those stories have endured and shaped life in the region today. Betsy joined me on the podcast several years ago to discuss her amazing book, American Zion: Cliven Bundy, God, and Public Lands in the West, and since then, she’s published another must-read: True West: Myth and Mending on the Far Side of America. In True West, Betsy meets face-to-face with a wide range of folks here in the West– from militia members to hardcore environmentalists– and seeks to understand why they believe what they do. Combining these conversations with her deep understanding of history, Betsy is able to demonstrate the fascinating complexity and contradictions that define many of the people and issues in today’s West. We recorded this conversation on stage at the 2024 Old Salt Festival, where Betsy was nice enough to join us for the three-day festival of music, food, and conversation. As you’ll hear me say in the episode, Betsy and her work have played a huge role in my never-ending quest to try and understand this region, and I consider her to be a great friend and mentor. But even if you don’t have any interest in the West’s history or modern-day conflicts, there are big lessons to be learned from Betsy’s approach to her work. She is committed to finding the humanity in everyone– even people she completely disagrees with. Rather than attack them and their ideas, she approaches them with genuine curiosity, really trying to understand what they believe and why. And even when no common ideological ground can be found, there is still mutual respect. And I think most people will agree that we need more of these types of respectful interactions these days. In this conversation, we talk a bit about Betsy’s background and why she is so fascinated with understanding myths and the West. We talk about her commitment to having deep conversations with people across political and socio-economic spectrums, and she describes one of the unlikely friendships she built with a man whose views on politics, public lands, and the environment could not be further from her own. We discuss the importance of getting off the internet and having face-to-face conversations, how real estate development is changing the ecology and economics of the West, her thoughts on the future, and more. We also took questions from the audience, which was a lot of fun. Again, I can’t thank Betsy enough for joining me onstage for this conversation, but more importantly, for the wisdom she has shared with me over the years. If you haven’t read True West, I encourage you to pick up a copy as soon as you can, and I’d also encourage you to listen to our first conversation, where Betsy talks a lot about her life and career journey. And tickets for the 2025 Old Salt Festival are on sale now, so if you’d like to experience conversations like this in person– plus music, food, Western makers, and more– follow the link in the episode notes to grab your tickets. --- Betsy Gaines Quammen True West: Myth and Mending on the Far Side of America American Zion: Cliven Bundy, God, and Public Lands in the West Old Salt Festival Betsy's first M&P appearance Sign up for Ed’s Good News from the American West Full episode notes and links: https://mountainandprairie.com/betsy-gaines-quammen-2/ --- TOPICS DISCUSSED: 4:15 - Introducing Betsy at Old Salt 7:45 - Why the West? 10:15 - Discussing myths 14:15 - Betsy talks across the aisle 17:30 - Betsy’s relationship with Lance 19:45 - Lance’s email 23:15 - Creating conversations outside the internet 26:00 - Real estate development in the West 30:00 - Covid as a catalyst 34:30 - Predicting the future 35:45 - Q&A 39:15 - Should we trust the government? 41:30 - Lance’s takeaways 43:30 - A ‘real’ Montanan 49:45 - Our energy future 53:00 - Parting thoughts --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

    56 分鐘
  7. Chris Pague - Stories, Science, and the Southern High Plains

    1月30日

    Chris Pague - Stories, Science, and the Southern High Plains

    Chris Pague is the Senior Conservation Ecologist at The Nature Conservancy, and he is deeply involved in so many of the topics we discuss here on the podcast– grasslands, bison, endangered species, landscape-scale conservation, and more. For many decades now, Chris has been working on the frontlines of TNC’s science-based conservation efforts, and during his tenure, he’s accumulated a mind-blowing amount of knowledge about everything from the tiniest prairie plants to the plains’ largest mammals. But what makes Chris so special is his ability to translate complex ecology into inspiring, impactful stories– stories that resonate with everyone from the most committed conservationists to people who are just beginning to learn about the West’s wild places. Chris grew up in Virginia, and for as long as he can remember, he’s been obsessed with the outdoors, wild creatures, and all varieties of plants. He eventually moved West to take a job in Colorado with the Nature Conservancy, where he’s been an invaluable member of the team ever since. I personally credit Chris for helping me in my own journey to understand the importance of grasslands and connected landscapes across the Southern High Plains, thanks to a presentation Chris gave at an event I was attending over a decade ago. I know there are countless other folks just like me who credit Chris with helping them to better understand and appreciate pressing conservation issues— and more importantly, to take action. Between his on-the-ground ecology work and his gift of storytelling, it’s difficult to fully wrap my head around the scale of the positive impact Chris has had over his career. So, I was long overdue in having Chris join me for a podcast conversation. We could’ve talked for many hours, but in this chat, we still managed to cover a lot, including: Chris’s upbringing in Virginia and some of our shared favorite Virginia landscapes; his decision to move to Colorado; the decades-long shift in thinking around grasslands conservation; the importance of storytelling to communicate critical science, TNC’s Southern High Plains initiative; optimism and the wisdom of Ted Lasso; partnerships and relationships; favorite books, and much more. Be sure to visit the episode webpage for a full list of topics discussed, links to everything, and a new short film that features Chris and some of the landscapes he works to protect. A huge thanks to Chris for this wonderful conversation, but more importantly, thanks to Chris for his many decades of inspiring work. Enjoy. --- Chris Pague TNC’s Southern High Plains Initiative Short Film: Connecting the Big Wide Open Full episode notes and links: https://mountainandprairie.com/chris-pague/ --- This episode is brought to you in partnership with the Colorado chapter of The Nature Conservancy and TNC chapters throughout the Western United States. Guided by science and grounded by decades of collaborative partnerships, The Nature Conservancy has a long-standing legacy of achieving lasting results to create a world where nature and people thrive. During the last week of every month throughout 2025, Mountain & Prairie will be delving into conversations with a wide range of The Nature Conservancy’s leaders, partners, collaborators, and stakeholders, highlighting the myriad of conservation challenges, opportunities, and solutions here in the American West and beyond. To learn more about The Nature Conservancy’s impactful work in the West and around the world, visit www.nature.org --- TOPICS DISCUSSED: 3:45 - Introducing Chris 8:30 - Chris’s favorite Virginia spots 9:45 - Making the decision to work for TNC 12:45 - Grassland evolution 17:30 - Why are grasslands important? 21:15 - Science and storytelling 24:15 - 50 years of land conservation history 28:00 - TNC’s Southern High Plains Initiative 35:15 - Protecting land 42:30 - Keep or sell? 47:45 - Building relationships 52:45 - Ted Lasso and optimism 56:45 - Increase in partnerships 58:45 - What Chris is excited about 1:03:45 - Book recs 1:06:45 - Parting words --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

    1 小時 11 分鐘
  8. Nicole Qualtieri - Charting a New Course in the Changing Landscape of Outdoor Media

    1月24日

    Nicole Qualtieri - Charting a New Course in the Changing Landscape of Outdoor Media

    Nicole Qualtieri is an outdoor writer and editor, a conservationist, and a committed outdoorswoman. Over the past decade, she’s worked with some of the most notable brands in the outdoor industry, including MeatEater, Backcountry Hunters and Anglers, and GearJunkie, and she has bylines with many well-known outdoor publications, such as Outside, Modern Huntsman, and Backcountry Journal. But despite being plugged in with many of the best names in the outdoor business, she and a few creative friends decided to go out on a limb and start their own outdoor publication– one that focuses on substance over clickbait, depth and vulnerability over the silly quest for virality and search engine optimization. The name of the project is The Westrn, and it combines the best parts of online writing and journalism with a printed, hold-it-in-your-hands newspaper that ships to subscribers four times per year. As you’ll hear Nicole describe, the topics covered by The Westrn’s include hunting, conservation, and a wide range of outdoor adventure. But the deeper point of it all is to build a tight-knit community of engaged outdoor enthusiasts of all stripes, who appreciate the value of nuanced writing, thinking, and publishing. As many legacy outdoor media brands have become controlled by private equity and now focus on scalability over creativity and quality, the role of people like Nicole and her partners at the Westrn are all the more important— they are taking a real risk to make the Westrn a reality, and I greatly admire their vision and commitment to action. Nicole and I connected online– she was at her home in Anaconda, Montana and I was here in Colorado Springs– and we had an enlightening conversation filled with lots of laughs about her fascinating life, career, and the creation of The Westrn. We discussed her upbringing in what she describes as a high-control religious cult and how hunting and the outdoors were her way of working through some of that childhood trauma. We discussed her non-traditional career path, which included a stint as a stand-up comic, and how she worked her way into the outdoor industry. We discuss the importance of hard work, preparation, and grinding, and how self-confidence is generated from those activities. We discuss the current state of the outdoor media industry, the financial challenges of making it as a freelancer, her writing process, contentment vs happiness, favorite books, and of course, her goals for The Westrn. Nicole was also kind enough to offer some discount codes for M&P listeners, so follow the appropriate links in the episode notes or on the website to get 20% off annual memberships to The Westrn and/or 20% off single issues of the print newspaper. A huge thanks to Nicole for the conversation and thank you for listening. Enjoy! --- Nicole Qualtieri The Westrn 20% Discount off the Annual Subscription Link for M+P Listeners will auto-populate discount:  https://www.thewestrn.com/mtnprairie 20% Off Pre-Order Single Issues:  Use link to use code: https://thewestrnstore.com/discount/MTNPRAIRIE?redirect=%2Fproducts%2Fthe-westrn-individual-issue Or use code MTNPRAIRIE Ed’s Book Recommendations Full episode notes and links: https://mountainandprairie.com/nicole-qualtieri/ --- TOPICS DISCUSSED: 4:30 - Nicole and Ed’s first convo (shared Roadhouse appreciation) 6:15 - Nicole’s background 8:15 - How writing’s been a part of Nicole’s life 13:15 - Getting out West 16:30 - College degrees 19:15 - On writing On Killing Animals 21:00 - The grind and the craft 28:00 - Taking the pain 30:15 - Outside’s rejection of On Killing Animals 34:45 - The corporatization of outdoor media 44:30 - The Westrn 54:30 - Taking a good idea and running with it 59:45 - Etymology of happy 1:02:30 - Nicole’s book recs 1:07:00 - Parting words --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

    1 小時 13 分鐘
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    簡介

    A podcast about the people shaping the future of the American West—its land, communities, and culture. • Hosted by conservationist Ed Roberson, Mountain & Prairie features in-depth conversations with leaders, innovators, and changemakers—conservationists tackling environmental challenges, authors and historians preserving the West’s stories, artists capturing the region’s spirit, entrepreneurs building place-based businesses, outdoor athletes pushing human limits, and more. Through engaging, down-to-earth discussions, Ed explores their journeys, hard-earned wisdom, and lessons learned. • Each episode offers inspiration and insight—whether a story of resilience, a fresh take on conservation, or practical lessons in leadership, creativity, and problem-solving. It’s a space for meaningful conversations about the land, the people, and the ideas shaping the modern West.

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