Carol Kruse, former CMO of ESPN, Explains How Sports Marketing Has Evolved [Ep. 37]

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Carol Kruse. Carol is the former CMO of ESPN, former VP of Global Digital Marketing at Coca-Cola, and former CMO of Cambria Health Solution. Currently, she sits on the board of Valvoline and is the president of the Portland chapter of the CMO Club.

We discuss integrating human-centered design into marketing, what ESPN could do better to market to consumers, how eSports is disrupting traditional sports, and how companies can use social to control their messaging.

Add Carol on LinkedIn: https://www.linkedin.com/in/carol-kruse-a29b2798/

Follow Ari on Twitter: https://twitter.com/amlewis4
Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/
Visit Ari's Site: http://arilewis.com/ 

Produced by Courtnie Lewis: https://www.courtnielewis.com

Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A