In this episode, we explore the Bayesian Structural Time Series model as a causal inference methodology and walk through a real-world example of how Walmart leveraged it to measure the impact of a simple yet meaningful product taxonomy change.
For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/walmartglobaltech/decoding-causal-incrementality-in-e-commerce-leveraging-bayesian-structural-time-series-model-with-f7eaf7267d69
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