22 min
CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms Ad Talk with GT Programmatic Consulting
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- Business
In this episode, we discuss:
- What it's like to leave ad tech (and come back again)
- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD
- The in-housing trend and how specialist agencies can reverse this trend and benefit brands
- Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.
In this episode, we discuss:
- What it's like to leave ad tech (and come back again)
- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD
- The in-housing trend and how specialist agencies can reverse this trend and benefit brands
- Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.
22 min