6 episodes

Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.

Ad Talk with GT Programmatic Consulting George Tarnopolsky

    • Business

Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.

    Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

    Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

    In this episode, we discuss:

    - Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.
    - The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech
    - The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.

    • 13 min
    CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms

    CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms

    In this episode, we discuss:
    - What it's like to leave ad tech (and come back again)
    - State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD
    - The in-housing trend and how specialist agencies can reverse this trend and benefit brands
    - Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.

    • 22 min
    LinkedIn launches its DSP, YuMe acquired, Lydian Coin ICO and Blockchain in ad tech.

    LinkedIn launches its DSP, YuMe acquired, Lydian Coin ICO and Blockchain in ad tech.

    In this episode, we discuss:
    - The week in ad tech: LinkedIn launches its DSP and YuMe gets acquired
    - Gravity4 launching its Blockchain-based Lydian Coin token
    - Deeper look at who’s who of ad tech companies doing Blockchain today, including MetaX, Rebel.ai, MadHive, NYIAX.

    • 13 min
    Public valuations, cheap ad tech stocks, DV does PE, and more!

    Public valuations, cheap ad tech stocks, DV does PE, and more!

    In today's episode of Ad Talk, we discuss:

    - DoubleVerify going private equity, and what private equity means in the marketplace
    - Ad tech company public valuations, market consolidation, and M&A activity. What ad tech public companies have attractive balance sheets?

    • 14 min
    What is Blockchain and is it applicable to ad tech?

    What is Blockchain and is it applicable to ad tech?

    In this episode, we discuss:
    - What is Blockchain?
    - Is it applicable to ad tech?
    - How soon will we see Blockchain and Smart Contract technology adopted?

    • 13 min
    The Trade Desk's Earnings, DBM, AppNexus, and More!

    The Trade Desk's Earnings, DBM, AppNexus, and More!

    In this episode of Ad Talk, we discuss:
    1. Is it possible for ad tech companies to operate both Buy and Sell side businesses?
    2. Why have so many tried, and failed, at the Buy Side? (DSPs, Buying Platforms)
    3. Can The Trade Desk dethrone Google's DBM? We dive into TTD annual report and quarterly earnings.

    • 15 min

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