Celebrating Connection: From Parties to Purpose with Allison Carter

On this episode of The Second Degree Podcast, Emily Merrell chats with Allison Carter, the vibrant founder of Allison Carter Celebrates. 

They explore Allison's journey from second-grade teacher to powerhouse business coach, event planner, and subscription box creator. Tune in for an inspiring conversation on leveraging authenticity in business, finding joy in life's celebrations, and redefining success on your terms. 

Allison shares how her love for connection and creativity helped her build multiple thriving businesses—all while staying true to her values.

Highlights:

• Allison’s Background and Journey:
  • Transition from second-grade teacher to entrepreneur.
  • Starting her business with digital party guides and subscription boxes.
  • Balancing creativity and strategy to grow multiple ventures.
• The Power of Celebrations:
  • Allison’s belief in celebrating big and small moments.
  • How her brand evolved to focus on building personal and professional joy.
• Authenticity in Business:
  • Leveraging a personal brand to create meaningful connections.
  • Standing out in a crowded market by being unapologetically yourself.
• Navigating Modern Entrepreneurship:
  • The challenges of digital marketing in the era of AI.
  • Tips for fostering genuine relationships with clients and audiences.
• Building a Business Aligned with Your Life Goals:
  • Why Allison traded the dream of being on The Today Show for meaningful time with her family.
  • Encouraging listeners to define success on their own terms.
• Fun Facts and Personality:
  • Allison’s quirks, like her inability to smell and her favorite emojis.
  • Her obsession with spicy Kindle reads and Big Brother marathons with her family.

To learn more about Allison Carter check out her website allisoncartercelebrates.com and on instagram at @allisoncartercelebrates

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